Welcome to the fifth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.
As blogging and influencer relations evolve so does the acceptance of sponsored content. I’m still a big fan of earned media and that will never change. I feel its value may diminish once money exchanges hands. However, I recognize the value of sponsored content when it makes sense for a brand and relationships are clearly disclosed.
From time-to-time, a request for sponsorship makes its way to my inbox. The quality varies considerably and lately I’ve seen the amount of sponsorship dollars requested increase while the effort that’s gone into the request has decreased and so has my clients’ willingness to entertain unprofessional pitches. Lo and behold, I decided it would be an interesting topic for a Food Bloggers of Canada guest post and they agreed.
How to create a sponsorship pitch like a pro
These days, sponsored content is becoming more popular, especially as contextual (or more targeted) advertising becomes a more effective means for brands to reach consumers in a less disruptive manner.
Often brands will look for blogs to sponsor but there are other times when you may want to be proactive and propose a sponsorship idea to them instead. Where do you start and how do you put your best foot forward? Let’s say you love a new free-trade chocolate or non-stick baking pans and have a great idea of how to feature it on your blog (and social networks) but don’t want to wait for the brand to approach you. Have you ever thought of reaching out and asking them to sponsor you but weren’t sure how? … more
Do you have any thoughts or tips to share?
image credit: Xavier Calle