Stand out. Grow. Thrive

Let’s cultivate a marketing strategy as unique as your business.

At Spodek & Co., we believe marketing should feel purposeful—not performative. Based in Toronto and supporting clients across North America, we partner with founders and small teams who care as deeply about their values as they do about their growth.

Whether you’re just getting started or ready to scale, we help you build clarity, confidence, and momentum—combining human insight with smart, ethical AI to make marketing simpler, smarter, and more effective.

No jargon. No overwhelm. Just thoughtful strategy, measurable results, and the right tools to help your business thrive.

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Spodek & Co Digital Marketing - Bumble Bee
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How Can We Help

Strategic Guidance & Website Support for Not-for-Profits

A collaborative, affordable program for small not-for-profits and community organizations that need a stronger website, clearer digital storytelling, and expert guidance—without the cost or long-term dependency of a traditional agency relationship.

We work alongside your team to strengthen your digital presence while building the knowledge and confidence to manage it long after the project ends.

  • Strategic website, UX and information architecture guidance
  • Collaborative design and development support
  • Content, storytelling and optional SEO recommendations
  • Website templates and tools tailored to your organization
  • Training and handover so your team can confidently manage your site
  • Flexible support based on your needs, capacity and budget
Book a Discovery Call

Fractional CMO Leadership

For growing brands ready to scale with senior-level marketing expertise, minus the full-time salary.

You’ll gain high-level strategy, leadership, and accountability—ensuring your marketing aligns seamlessly with your business goals and growth vision.

  • Strategic planning across digital, brand, content, and campaigns
  • Dedicated hours per month customized to your needs
  • Oversight of internal marketing or agency partners
  • Team mentoring, SOP development, and knowledge-sharing
  • Performance tracking, optimization, and quarterly reporting
  • Monthly check-ins and ad-hoc support

 

Partner With Our Fractional CMO

Strategic Advisory Retainer

Ongoing marketing advisory for founders and small teams who need a trusted strategist in their corner—without the commitment of a full-time hire.

You’ll get personalized strategic support that scales with your needs and capacity.

  • Monthly or quarterly 1:1 strategy sessions
  • Digital audit of existing platforms and channels
  • Slack or email support between sessions
  • Strategic guidance on campaigns, messaging, positioning, and content
  • AI strategy and adoption guidance
  • Tools and templates to simplify execution
  • A sounding board for big ideas and tough decisions, offering perspective when you need it most
Book an Advisory Call
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Why Spodek & Co.

Because marketing shouldn’t feel like guesswork.

We meet you where you are—with empathy, clarity, and strategies that work for your business. From our first conversation to full-scale campaigns, our approach blends human creativity with data-driven insight and thoughtful use of AI to make every step smarter and more sustainable.

  • Purposeful Marketing: Strategic, measurable programs designed to help you grow with confidence—no fluff, no performative trends.
  • Collaboration at Heart: We become part of your team, empowering you to make informed decisions and take action that feels right for your business.
  • Inclusive & Values-Driven: We champion diversity, transparency, and authenticity, helping you connect meaningfully with your audience.
  • Forward-Thinking Approach: We combine experience, empathy, and ethical AI tools to help you stay ahead—without losing the human connection that sets you apart.
Discover How we work

Real Results from Real Clients

“Working with Eden at Spodek & Co is nothing short of a delight. I value the deep insight and experience she and her team have in developing and implementing marketing strategies. Eden is a great listener and sounding board. Through her strategic counsel, she's helping ensure Keyring Media's new marketing strategy has meaningful and measurable goals. Any organization looking for a strategic partner for their marketing efforts needs to look no further than Spodek & Co.”
Keyring Media
Janine HarrisFounder & Executive Producer, Keyring Media
“At the height of the COVID-19 pandemic, we reached out to Spodek & Co. to develop and deliver a digital marketing strategy to get personal protective equipment (PPE) into the hands of those who needed it most – all on a tight timeline. With the team’s strategic planning and execution, our Facebook engagement increased by 159% and post reach grew by 121%, and email marketing clickthrough rates were five times higher than the industry average.”
Valerie Boyd
Valerie BoydCEO, Colorado Safety Supply Company
“Our business has gained so much relevant information and we are excited to start to implement some of the suggestions made during our meeting. Thanks to your expertise, we are confident that we will see a significant increase in brand awareness and customer engagement.”
The Pop Up Chapel
Alicia ThurstonCEO and Creative Director, The Pop-Up Chapel Co.
“Spodek & Co. really worked to understand the business, the brand, our targets — and collaborated with the team to collectively own and hit those targets together!”
Liz RidoutCMO
“I cannot express how grateful I am to Eden and her team for guiding me through the complex process of rebranding and building a safe, secure platform for the future. Our partnership goes well beyond technical expertise. I am deeply humbled by her caring and honest commitment to help JourneyWoman provide our community with an unparalleled user experience, and her enduring friendship as we tackle the unknown together!”
Journeywoman
Carolyn RayPublisher + Editor-in-Chief, JourneyWoman
“In partnership with Spodek & Co.’s incredible web development team, we’ve created much-needed options for virtual advocacy, allowing even immunocompromised patients to advocate for themselves safely and easily.”
Advocacy Solutions
Joanne KoskieManaging Director, Advocacy Solutions
“Of all the people who do social media [content] development and marketing, whom I’ve met and interacted with, Eden is one of the best.”
Dr. Sandra Folk, Ph.D.The Language Lab & High-Performance Business Coach
“Working with Spodek & Co. has helped me to really build confidence with how I promote and think about my content. The best part of working with Spodek & Co. is how easy it is to understand their objectives to improve my brand. And they’re very easy to speak with – they’re so friendly. They’re really, really nice to work with.”
Station Lane
Janice GarelStation Lane Co.
“With Eden’s expertise and the work that she’s done as an educator through the University of Toronto, she brings a lot of different perspectives when putting together a strategy and executing on programs. For me, it’s a sense of pride to be able to tell people about Eden’s background, her team’s background, and their expertise and experience. I love the fact that they’re always taking time to learn about new approaches and stay ahead of the curve when it comes to the evolving digital landscape.”
Boulevard Public Relations
Jodi EchakowitzFounder & CEO, Boulevard PR
“I really felt confident that Spodek & Co. understood my story and had a genuine interest in helping me to get my story out there. The team has what it takes to make my ideas tangible. Eden has become a really, really great partner and confidant, and has helped me realize what needs to happen to take my business to the next level.”
Think Quick Events
Jayson MamaclayFounder, Think Quick Events

Explore more success stories and see how our clients have thrived.

See Case Studies
Line drawn peony with a bee on it representing working with clients to help them grow. From Spodek & Co Digital marketing site.

Ready to Grow Together?

Let’s talk about how we can bring your next big idea to life. Whether you’re looking to refine your messaging, launch your next campaign, or build a long-term strategy, we’d love to help you make it happen.

Let's Chat