Spodek & Co. Digital Communications

You have a story to tell.

Make sure it's heard.

Take an integrated approach to communications.

Strategy

Have an idea? From development to execution, your big idea will get big impact when it starts with an integrated strategy.

Content

Tell your story. Create smart, engaging content that converts people into customers, and place it where it matters most.

Community

You need more than just social media. You need relationships and a community of advocates. Build bonds that matter.

Training

As the saying goes, knowledge is power. Stay ahead of your competition by learning the ropes of digital.

LEARN MORE ABOUT WHAT WE DO

Making it happen for businesses just like yours, with
customized services and flexible packages to meet your needs.

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OUR VIEWS

The Weekly Download – September 17, 2021

Welcome back and Happy Friday! This week in your favourite digital news roundup: Intuit acquires...

The Weekly Download – September 10, 2021

Friday already? We hope that your final weekend of summer was extra-long and sweet. But before we...

The Weekly Download – September 3, 2021

Happy Friday! We’re looking forward to a long weekend to soak up these final summer days. For...

Twitter

'; Eden Spodek @EdenSpodek ·

15h 1440658963658276873

Good morning!😃😷

Reply on Twitter 1440658963658276873 Retweet on Twitter 1440658963658276873 0 Like on Twitter 1440658963658276873 2 Twitter 1440658963658276873

'; Eden Spodek @EdenSpodek ·

16h 1440647066582065160

Leaked research shows @Instagram is harmful to teens – especially girls. #socialcomparison

Facebook aware of Instagram‘s harmful effect on teenage girls, leak reveals

Social media firm reportedly kept own research secret that suggests app worsens body image issues

bit.ly

Reply on Twitter 1440647066582065160 Retweet on Twitter 1440647066582065160 2 Like on Twitter 1440647066582065160 1 Twitter 1440647066582065160

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Sep 22

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We can hardly believe it’s already the first day of fall! 🍂

How have your 2021 marketing objectives been going? Are you seeing results in some areas and not in others?

Head to the link in our bio to meet our team of experts and find out how you can get a head start on your 2022 marketing strategy! 💥

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Sep 20

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Sep 16

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4 Hashtag Myths

# Using popular hashtags is a best practice. Myth. In fact, that’s the quickest way to bury your post!
# You should use the same hashtags as competitors. Myth. You should be using more niche hashtags that make your business stand out and reach your ideal audience, not someone else’s.
# You should only use a couple of hashtags. Myth. We recommend using all 30 if possible, to amplify your reach.
# Hashtags will get you like and follows. Myth. Quality content and consistent posting will!

Did we miss any myths? Bust them in the comments below!

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Sep 15

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Just popping in to say you’re doing great! 💫
#WednesdayWords

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Sep 14

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Sep 9

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As @Apple’s new #MailPrivacyProtection approaches launch, we urge businesses to learn how it will impact their email marketing efforts. Here’s a full rundown on what businesses and marketers can expect with these major updates. Full blog post linked in bio!

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Sep 8

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What is a #SocialMediaManager or an #SMM?
A Social Media Manager is generally responsible for the following (and possibly more):
👩🏼‍💻: Content creation
👩🏼‍💻: Community management and engagement (answering DMs and responding to comments)
👩🏼‍💻: Scheduling and posting
👩🏼‍💻: Helping reach and measure goals and KPIs.
Ready for social media support? Let’s join teams today – link in bio!

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Sep 7

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Sep 6

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We hope everyone is enjoying the extra-long weekend! Happy #LabourDay.

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Sep 4

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Sep 3

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✨5 Signs You Need a Social Media Manager ✨
👩🏻‍💻You have trouble creating content
👩🏼‍💻You’re inconsistent with posting
👩🏽‍💻You have trouble engaging with your audience
👩🏾‍💻You’re not seeing account growth
👩🏿‍💻You’re not using your insights to monitor your content’s success
#SocialMediaManagers help you focus on the pieces of our business you love most. Learn how our team can support and grow your business! Link in bio.

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Sep 2

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The overall concept of “word of mouth” has changed over time as the world has embraced social media.

If a client or customer wants to share their positive experience, they’ll likely provide others with your website or social media handles. That’s why it’s essential to have a strong digital footprint.

Sounds easy, right?

The reality is there are many moving parts to help make your business stand out and thrive online.

Ready to make some updates to your digital strategy, book a free discovery call with our CEO @edenspodek today to learn how Spodek & Co. can help you tell your story and generate new business. Link in bio!

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Aug 31

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We’ve taken some time to reflect on what’s important to us – especially as we continue to grow with our communities and the businesses we support – and want our clients to know what matters to us most. 💜

We hope that the official introduction of our values will continue to make you feel confident choosing Spodek & Co. as your partner in business and encourage you to show up as you are.

Link in bio for full details! ✨

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Aug 26

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Today is #WomensEqualityDay! 🎉

We are passionate about supporting women and making space for them to thrive in business. ⚡️

Our team is made up of an incredible group of women who are smart, capable, and inspiring. Our unique experiences of systemic inequality are what make us work better and harder together in challenging the status quo. Today, we celebrate each other, our futures and all the other women working towards a more equal tomorrow!💪🏻

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Aug 18

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According to @hubspot, “Adding video to your emails can increase click rates by 300%.”

Marketers will be the first to tell you how important it is to make emails visually appealing to grab your customer’s attention. With content infinitely flying into inboxes, you need to make sure that what you’re sharing stands out!

Want to learn more about how you can step up your email marketing game? Book a FREE call with our CEO @edenspodek to learn more. Link in bio!

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Aug 16

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Your social media is not your website. 📲

Before you say, “I know!”, let us explain. ⬇️

People don’t want to follow an account that’s just full of ads – even for brands they love. Users are constantly being served ads on every digital medium – they don’t need to see it shared organically, too. Instead, create content for your audience that is helpful, fun, and educational!

Of course, there are always exceptions to the rule and ways to integrate your product or service into these pillars. All we’re saying is mix it up and take a client-centric approach. After all, it’s about what they want, not you. 🤷🏼‍♀️

Need support upping your content game and strategy? Let’s connect! Link in bio.

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Aug 12

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Aug 11

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Looking to learn marketing on the go? 🎧

Here are some of our favourite podcasts that keep us fresh on industry insights!

🎙️ @terryoinfluence
🎙️ @sethgodin’s Startup School
🎙️ Online Marketing Made Easy with @amyporterfield

Thinking about integrating social audio into your marketing strategy? You won’t want to miss out on our recent blog post. Link in bio!

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Aug 10

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Aug 2

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Have you heard about Apple’s recent Mail Privacy Protection update? 📩

Our very own Melissa Sellner, Email and Digital Strategist, brings more than 18 years of experience to team Spodek & Co., building email marketing strategies to connect with customers and prospects, enhance brands, and drive sales.

Check out the link in our bio where Melissa shares what the latest privacy update from Apple could mean for your email marketing campaigns once it goes into effect, and what you can do to prepare.

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Jul 29

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About Spodek & Co

Spodek & Co. is a digital communications firm, based in Toronto and beyond. Working in a virtual environment, we help start-ups and established local, national or international businesses create integrated programs that are engaging, inspired and different.

Let’s Connect

A bi-weekly podcast about technology and digital culture with co-hosts Angela Misri and Eden Spodek.
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You have a story to tell.

Strategy

Content

Community

Training

Making it happen for businesses just like yours, with customized services and flexible packages to meet your needs.

The Weekly Download – September 17, 2021

The Weekly Download – September 10, 2021

The Weekly Download – September 3, 2021

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About Spodek & Co

Let’s Connect

Making it happen for businesses just like yours, with
customized services and flexible packages to meet your needs.