Spodek & Co. Digital Communications

You have a story to tell.

Make sure it's heard.

Take an integrated approach to communications.

Strategy

Have an idea? From development to execution, your big idea will get big impact when it starts with an integrated strategy.

Content

Tell your story. Create smart, engaging content that converts people into customers, and place it where it matters most.

Community

You need more than just social media. You need relationships and a community of advocates. Build bonds that matter.

Training

As the saying goes, knowledge is power. Stay ahead of your competition by learning the ropes of digital.

LEARN MORE ABOUT WHAT WE DO

Diversity & Inclusion

Commitment to Learning

Creativity & Passion

Integrity & Transparency

Empathy & Respect

Client Value & Commitment to Customers

Community Giving

Learn more about what matters to us most.

Our Values

Making it happen for businesses just like yours, with
customized services and flexible packages to meet your needs.

SUCCESS STORIES

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OUR VIEWS

The Weekly Download – July 15, 2022

Happy Friday! It has been a week, and only part of that is because of the latest shenanigans...

The Weekly Download – July 8, 2022

Hello and welcome to the Weekly Download. Hope you had a nice long weekend on both sides of the...

5 Reasons You Should Hire a Marketing Agency

The marketing world is constantly changing, and the last couple of years have seen the pace of...

Twitter

; Eden Spodek @EdenSpodek ·

15h 1556611308400902144

Good morning!🌞😷

Reply on Twitter 1556611308400902144 Retweet on Twitter 1556611308400902144 0 Like on Twitter 1556611308400902144 2 Twitter 1556611308400902144

; Eden Spodek @EdenSpodek ·

5 Aug 1555521518028873729

Good morning!😃😷

Reply on Twitter 1555521518028873729 Retweet on Twitter 1555521518028873729 0 Like on Twitter 1555521518028873729 1 Twitter 1555521518028873729

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Jun 29

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$New on the Blog 💻 Do you think hiring a marketing agency is something only big brands can afford? Or that one person can take care of all your company’s marketing efforts? And what is fractional marketing? It’s getting harder for brands to stand out and stay relevant to their customers; tap the link in bio to read our latest blog post and learn how hiring a marketing agency can help grow your business.$

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Apr 27

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Mar 28

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Did you know that 99% of consumers check their email daily? Check out our latest blog post to learn why #emailmarketing has the best #ROI and how you can use it to strengthen your #digitalstrategy. Link in bio!

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Mar 8

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It’s #InternationalWomensDay!

Today, we are reminded to reflect on and celebrate the strides we’ve made as women on our mission for equality. Together we can continue our work to #BreakTheBias by calling out acts of discrimination and inequality when we see them.

In the words of Ruth Bader Ginsburg: “I don’t say women’s rights—I say the constitutional principle of the equal citizenship stature of men and women.”

Reach out to the special women in your life today.

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Feb 1

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New on the Blog ✨

After another tumultuous year that required lots of pivoting, we’ve been thinking a lot about where #digitalmarketing is headed in 2022. From email marketing, to inclusivity, data trends, and authenticity, we’ve looked at what to expect in the coming year. Tap the link in bio to find out what you need to be doing in 2022. Link in bio!

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Jan 26

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Dec 31

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And just like that, 2021 is over. We’ve had some time to reflect and we’re so grateful for all that’s been accomplished during such a challenging time. Thank you to our loyal clients, agency partners, team members, and all the connections we’ve made in between – it’s been a pleasure.

We’re looking forward to another year of helping clients and partners crush their goals, growing our network, and implementing our corporate values in new ways.
Wishing everyone a safe, happy, and successful New Year!

As always, if you need any marketing support, our (virtual) door is always open. Link in bio 🔗

#happynewyear #happy2022 #newyear #newyearlist #newyeartodolist #newyearresolutions

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Dec 23

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Wishing everyone a wonderful holiday break! 💫

We can’t wait to jump into 2022 and start helping clients crush another year’s goals. As we continue to navigate these challenging times during the holiday season, we hope everyone stays safe and healthy while spending time with those who matter most. Take time to rest and enjoy yourself – you deserve it!

#happyholidays #staysafe #bemerry #christmasgreetings #holiday #winterbreak #festiveseason #MerryChristmas #2022

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Dec 9

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It’s a girl! Congratulations to our Senior Account Coordinator, @alyssamsalmon, who welcomed a gorgeous baby girl into her family.

The Spodek & Co. family grows and we are so excited to meet our newest member.

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Nov 30

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Today is #givingtuesday! 📣

Let’s join the generosity movement and rally behind our favourite causes.

In these challenging times, giving back in even the smallest way can go a long way. Our local non-profit organizations need all the help they can get, so let’s join together and amplify small acts of kindness in our communities.

This year @spodekandco is giving to @dinecollab, a local community food project supporting The Beeton Cupboard Food Bank.

Let’s be part of a global generosity movement!

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Nov 29

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Happy Chanukah! Chag Samaech to all of our friends celebrating. 🕎

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Nov 11

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Honouring #RemembranceDay2021

Today we recognize and commemorate the brave Canadians who have, who do, and who will bravely serve and sacrifice for our country. Did you know that 2021 marks the 100th anniversary of the Remembrance Poppy in Canada? #LestWeFoget #canadaremembers

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Nov 4

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Have you heard the term “social media manager” floating around? Curious about how your business could benefit from this type of offering? Let us break it down for you!

Social media managers (SMM) help businesses focus on what matters to them most while keeping their content fresh, their community connected and communications on strategy. ✨

More specifically, SMMs can be responsible for creating content, engaging with your community, growing your following, tracking your insights, implementing social media trends, offering email marketing support, and so much more. 👩🏻💻

Think a social media manager is something your business could benefit from? Connect with our team today to learn how we can help you grow your business.

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Nov 3

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According to @hubspot, as of July 2021, approximately 57% of the world’s population is active on social media. That’s 4.48 BILLION people!

As the number of people on social media channels continues to rise, it’s more important than ever to build a strong foundation for your business across all major platforms. From consistent branding to content creation, you need to make sure your business is making the most of its social media presence.

Learn more about how our team can help – link in bio!

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Nov 2

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YES ✅ or NO✖️ - is your website optimized and ready for 2022?

If you answered “no,” it’s time to bump that to the top of your to-do list. Especially after the recent Facebook, Instagram and WhatsApp outage, your website must work optimally for your clients and customers to make sure they can always get in touch.

Need support? Reach out to our team of experts – link in bio!

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Oct 28

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The new year is coming up quickly! Have you revised your KPIs for 2022?

Naturally, businesses have had to pivot a lot over the last couple of years -- which means their key performance indicators should have, too. Change is meaningful and should always be measured.

Without strategic KPIs in place, it’s almost impossible to determine if and how business goals are met. Specific indicators are essential in the development of recipes for growth, new projects and more.

Need help nailing down KPIs within your business? Connect with us today - link in bio!

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Oct 26

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Who are you creating your content for? 🤔

Your followers or your audience? Because those are two very different audiences.

Let us explain. ⬇️

You could have 1,000 followers, but only 10 people looking at your content. THOSE are the people you need to be creating your content for. Why are THEY engaging with you? What excites THEM? If you can figure that out, you’re already winning.

So why create content for 10 people instead of everyone? Because those ten people are your audience. And when you look after them, you foster a community. Those 10 people are the ones who will have the biggest impact on the content you create.

Need support finding your audience for #2022? Connect with via the link in our bio.

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Oct 25

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Oct 20

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Oct 18

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🎥 The Future of Video 🎥

Have you started planning your video content for 2022?

If there’s one thing we know for sure heading into 2022 – it’s best to keep it short and sweet.

After the launch of bite-sized content across most social platforms, users (and apps) are favouring shorter video content. Attention spans are getting shorter, which means that brands need to become more efficient at telling short and engaging stories.

Our advice?

🎥 Focus on one idea at a time
🎥 Use high-quality video
🎥 Add captions
🎥 Include popular “sounds” and “music”

Need more industry insight? Reach out to our team to see how we can help with your strategic planning for 2022.

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Oct 14

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Oct 11

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🦃 Thanksgiving 🍂

We hope everyone is enjoying the long weekend as we celebrate Thanksgiving in Canada.

Today we’re reflecting on all that we are thankful for--gathering with family and friends to share a special meal and enjoy the fall colours.

With this in mind, we recognize that this holiday is a piece of Canada’s history that has greatly impacted Indigenous peoples. If you’re interested in learning more about the history of Canada’s Thanksgiving, please visit the link in our bio for resources on this topic.

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Oct 5

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According to @Google, over 90% of global shoppers say they’ve discovered new brands or products on @YouTube. 🎥

It should come as no surprise that we recommend that your business should be sharing video content about your product and/or service offerings, creating YouTube ads, and linking your content on other platforms.

Need video, advertising, or content support? Reach out to our intergenerational team of experts for all things digital! Link in bio.

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Sep 30

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Today is the National Day for Truth and Reconciliation in Canada.

After careful consideration, @spodekandco will be closed. Staying true to our values we feel that it’s imperative to acknowledge the importance of this day.

Our team members will be involved in meaningful activities and, earlier this year, we made donations to the Indian Residential School Survivors Society, the Native Women’s Association of Canada and the @downiewenjack Fund.

We’d also like to recognize the growing number of mass unmarked graves that are being uncovered across Canada. This is a part of our country’s history and it is vital that we take ownership for the loss of these Indigenous children as a nation.

Here are a few accounts we recommend you follow for education and inspiration:
@_anishinaabekwe
@inuktitut_ilinniaqta
@firstnationphotographer
@notoriouscree
@asha.frost

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About Spodek & Co

Spodek & Co. is a digital communications firm, based in Toronto and beyond. Working in a virtual environment, we help start-ups and established local, national or international businesses create integrated programs that are engaging, inspired and different.

Let’s Connect

A bi-weekly podcast about technology and digital culture with co-hosts Angela Misri and Eden Spodek.
Get it on iTunes

You have a story to tell.

Strategy

Content

Community

Training

Diversity & Inclusion

Commitment to Learning

Creativity & Passion

Integrity & Transparency

Empathy & Respect

Client Value & Commitment to Customers

Community Giving

Learn more about what matters to us most.

Making it happen for businesses just like yours, with customized services and flexible packages to meet your needs.

The Weekly Download – July 15, 2022

The Weekly Download – July 8, 2022

5 Reasons You Should Hire a Marketing Agency

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About Spodek & Co

Let’s Connect

Making it happen for businesses just like yours, with
customized services and flexible packages to meet your needs.