Spodek & Co. Digital Communications

You have a story to tell.

Make sure it's heard.

Take an integrated approach to communications.

Strategy

Have an idea? From development to execution, your big idea will get big impact when it starts with an integrated strategy.

Content

Tell your story. Create smart, engaging content that converts people into customers, and place it where it matters most.

Community

You need more than just social media. You need relationships and a community of advocates. Build bonds that matter.

Training

As the saying goes, knowledge is power. Stay ahead of your competition by learning the ropes of digital.

LEARN MORE ABOUT WHAT WE DO

Making it happen for businesses just like yours, with
customized services and flexible packages to meet your needs.

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OUR VIEWS

The Weekly Download – July 23rd, 2021

Happy Friday! We’re back with another edition of The Weekly Download, bringing you the latest...

The Weekly Download – July 16th, 2021

Welcome back to another edition of your favourite weekly news roundup - The Weekly Download. On...

The Weekly Download – July 9, 2021

Happy Friday and thanks for joining us for another installment of The Weekly Download! On the...

Twitter

'; Eden Spodek @EdenSpodek ·

20h 1419988751237976077

Good morning!🌞😷

Reply on Twitter 1419988751237976077 Retweet on Twitter 1419988751237976077 0 Like on Twitter 1419988751237976077 2 Twitter 1419988751237976077

'; Eden Spodek @EdenSpodek ·

26 Jul 1419635930961518598

Good morning!🌞😷

Reply on Twitter 1419635930961518598 Retweet on Twitter 1419635930961518598 1 Like on Twitter 1419635930961518598 3 Twitter 1419635930961518598

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The digital world is always changing! We’re thankful to have a diverse team of experts who are committed to keeping their knowledge current.✨

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Marketers and media are buzzing about Apple’s latest privacy changes, slated to drop sometime this fall. Some are even predicting the end of #emailmarketing all together – AGAIN! But how worried do you really need to be?

Get the full details in our latest blog post, and do these five things in the meantime to help prep your #emailmarketingstrategy for Apple Privacy Protection. Link in bio!

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A little bit of encouragement and coaching can go a long way – having talented clients helps. ✨ 😉

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Jul 2

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"Most podcast listeners (75%) listen to learn new things."

Does your business have a unique offering that can help your audience learn new things? According to SEMrush, about 75% of podcast listeners tune in for exactly that. If you’re looking to step up your digital marketing game, podcasting might be the right direction.

In fact, @hubspot recently shared that time spent listening to podcasts increased by 12% over the last year and is projected to increase another 8% next year. That’s a lot of opportunities to connect with your audience in an intimate and easy way. Not to mention it’s the perfect type of media consumption for those always on the run.

Learn how to incorporate podcasting into your current #digitalmarketing strategy, reach out to our team for your next steps! Link in bio.

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This July 1st, Spodek & Co. has donated to the Indian Residential School Survivors Society and @nwac_canada.

We are encouraging other businesses to donate to organizations by and for Indigenous people, and to read and learn. It’s one thing to speak out. It’s another to act. 🧡

For more resources, click the link in our bio.
#dosomething #settlerstakeaction #indigenouslivesmatter #everychildmatters

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Jun 29

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Today’s post is all about #smallbizlove and how you can support your favourite small business owners without spending a dime (but you should do that, too 😉). These four small actions can help boost the Instagram algorithm, showing a business’ content to a larger audience. Here’s what you need to do:

✨ Save
✨ Send
✨ Comment (the more words used, the better!)
✨ Like

Are you a #smallbizowner? How would you like to see your customers engaging?

#smallbusiness #smallbusinessowners #supportsmall #supportsmallbusiness

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Jun 28

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Just a friendly reminder that you’ve got this! ✨

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Jun 24

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Learning our clients’ stories is one of our favourite parts of the job. ✨

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Jun 23

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If you’re not creating carousel posts – you’re missing out! 🎠

Carousel posts are the easiest way to increase your #engagement by simply adding as little as one extra graphic/image.

How? 🤔

Well, if someone gets caught up in their scroll and breezes past your post without interacting, it’ll show up again on their #feed featuring the next picture in the carousel.

Simple and effective – just the way we like it!

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Jun 22

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Have you been contemplating breaking into the world of Instagram Reels? 🎥

Check out our latest blog post about social media giants favouring bite-sized video content, why brands are choosing Reels to tell their story and how you can them into your latest social media strategy. 👩🏻‍💻✨

Link in bio! 🔗

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Looking to add more video to your marketing strategy? Head to the link in our bio to download our free cheat sheet!

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Making sure your platforms are working together as strategically as possible is challenging, but essential. ✨

Learn more about how Spodek & Co. has helped build and grow other amazing businesses. Link in bio!

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If business owners have learned one thing over the last year, it’s how important it is to make your business accessible digitally.

As areas around the world begin to re-open, it’s important that business owners don’t let their marketing efforts fall to the wayside.

Your audience has grown to love your online presence, #engagement and ability to purchase your product(s) or service(s) online.

We know you’re about to have a lot less time on your hands, but don’t forget to:

✨Post to your #blog and on #socialmedia regularly
✨Send #email updates or promotions
✨Review your #analytics
✨Make sure your #website is up-to-date
✨Rework your #strategy
✨Run paid ad campaigns to generate leads
✨Report monthly on your digital insights

These are some of the most important ingredients in a business’ success. If you’re looking for subject matter experts to help you in any of these areas, connect with us! Link in bio.

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Jun 1

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Happy #pridemonth2021!🏳️‍🌈

If there is one thing we’ve learned over the last year, it’s that we’re stronger together. Spodek & Co. stands with the LGBTQ+ community and celebrates diversity, inclusion and equality.

#pride #pridemonth #happypride #happypridemonth #LGBTQ #LGBTQIA #loveislove #lovewins

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Now that you know the WHY behind social video and audio, it’s time to get into the HOW. 🤔

Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should align with your overall business strategy, marketing goals, and objectives. 📈

Check out our newest blog post to learn how to incorporate social audio and video into your marketing mix! 💻

Link in bio 🔗

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About Spodek & Co

Spodek & Co. is a digital communications firm, based in Toronto and beyond. Working in a virtual environment, we help start-ups and established local, national or international businesses create integrated programs that are engaging, inspired and different.

Let’s Connect

A bi-weekly podcast about technology and digital culture with co-hosts Angela Misri and Eden Spodek.
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You have a story to tell.

Strategy

Content

Community

Training

Making it happen for businesses just like yours, with customized services and flexible packages to meet your needs.

The Weekly Download – July 23rd, 2021

The Weekly Download – July 16th, 2021

The Weekly Download – July 9, 2021

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About Spodek & Co

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Making it happen for businesses just like yours, with
customized services and flexible packages to meet your needs.