Spodek & Co. Digital Communications

You have a story to tell.

Make sure it's heard.

Take an integrated approach to communications.

Strategy

Have an idea? From development to execution, your big idea will get big impact when it starts with an integrated strategy.

Content

Tell your story. Create smart, engaging content that converts people into customers, and place it where it matters most.

Community

You need more than just social media. You need relationships and a community of advocates. Build bonds that matter.

Training

As the saying goes, knowledge is power. Stay ahead of your competition by learning the ropes of digital.

LEARN MORE ABOUT WHAT WE DO

Making it happen for businesses just like yours, with
customized services and flexible packages to meet your needs.

SUCCESS STORIES

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OUR VIEWS

Why (and How) Your Brand Should be Using Instagram Reels

If you’ve read our most recent blog posts, you’re up to speed on the importance of brands...

The Weekly Download – June 18, 2021

Happy Friday and welcome back to The Weekly Download! On the docket today: How COVID-19 has...

The Weekly Download – June 11, 2021

Happy Friday and welcome back to The Weekly Download! And a very happy Reopening Day to our...

Twitter

'; Eden Spodek @EdenSpodek ·

12h 1407752814948986890

Last week @Spotify unveiled its new live audio competitor, Greenroom. Check it out: https://tcrn.ch/3cY1abN #socialaudio #greenroom

Reply on Twitter 1407752814948986890 Retweet on Twitter 1407752814948986890 0 Like on Twitter 1407752814948986890 1 Twitter 1407752814948986890

'; Eden Spodek @EdenSpodek ·

17h 1407671523616374785

Good morning!🌞😷

Reply on Twitter 1407671523616374785 Retweet on Twitter 1407671523616374785 0 Like on Twitter 1407671523616374785 0 Twitter 1407671523616374785

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Jun 23

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If you’re not creating carousel posts – you’re missing out! 🎠

Carousel posts are the easiest way to increase your #engagement by simply adding as little as one extra graphic/image.

How? 🤔

Well, if someone gets caught up in their scroll and breezes past your post without interacting, it’ll show up again on their #feed featuring the next picture in the carousel.

Simple and effective – just the way we like it!

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Jun 22

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Have you been contemplating breaking into the world of Instagram Reels? 🎥

Check out our latest blog post about social media giants favouring bite-sized video content, why brands are choosing Reels to tell their story and how you can them into your latest social media strategy. 👩🏻‍💻✨

Link in bio! 🔗

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Jun 17

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Jun 15

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Looking to add more video to your marketing strategy? Head to the link in our bio to download our free cheat sheet!

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Jun 14

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Making sure your platforms are working together as strategically as possible is challenging, but essential. ✨

Learn more about how Spodek & Co. has helped build and grow other amazing businesses. Link in bio!

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Jun 11

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Jun 10

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If business owners have learned one thing over the last year, it’s how important it is to make your business accessible digitally.

As areas around the world begin to re-open, it’s important that business owners don’t let their marketing efforts fall to the wayside.

Your audience has grown to love your online presence, #engagement and ability to purchase your product(s) or service(s) online.

We know you’re about to have a lot less time on your hands, but don’t forget to:

✨Post to your #blog and on #socialmedia regularly
✨Send #email updates or promotions
✨Review your #analytics
✨Make sure your #website is up-to-date
✨Rework your #strategy
✨Run paid ad campaigns to generate leads
✨Report monthly on your digital insights

These are some of the most important ingredients in a business’ success. If you’re looking for subject matter experts to help you in any of these areas, connect with us! Link in bio.

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Jun 1

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Happy #pridemonth2021!🏳️‍🌈

If there is one thing we’ve learned over the last year, it’s that we’re stronger together. Spodek & Co. stands with the LGBTQ+ community and celebrates diversity, inclusion and equality.

#pride #pridemonth #happypride #happypridemonth #LGBTQ #LGBTQIA #loveislove #lovewins

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May 10

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Now that you know the WHY behind social video and audio, it’s time to get into the HOW. 🤔

Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should align with your overall business strategy, marketing goals, and objectives. 📈

Check out our newest blog post to learn how to incorporate social audio and video into your marketing mix! 💻

Link in bio 🔗

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May 3

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Mar 10

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Mar 8

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Happy #InternationalWomensDay!

As a #womanowned and operated business, we’re inspired everyday by the hard work of women. That said, there is so much that each of us bring to the table beyond the work we take pride in. Some of us are raising small humans and building families while others are fiercely independent. Some of us dive into tech while others float into creative works. But something we all have in common is our passion for supporting each other.

Send the women you love a message today to let them know you’re thinking about them! ✨ 👩🏻‍💻

#choosetochallenge

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Jan 28

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We’ve seen lots of chatter online about #Apple’s iOS 14 update and have even heard from clients who all want to know the same thing:

What does the #iOS 14 update mean for my #Facebook ad campaigns?

Luckily, our team has the inside scoop!

We’re sharing everything you need to know in easy-to-understand terms and providing strategic tips to prep for the latest software drop and minimize negative outcomes.

Link in bio! 👩🏻‍💻💫

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Jan 28

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Reach out if you need to chat. #bellletstalkday

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Jan 19

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Our beautiful client Janice is a talented artist who created this beautiful commemorative post. Posted @withregram • @station_lane_co MLK Day. His message of peace, equality, love and understanding is ever so relevant today in these incredibly challenging times as it was more than fifty years ago.
"Every man lives in two realms: the internal and the external. The internal is that realm of spiritual ends expressed in art, literature, morals and religion. The external is that complex of devices, techniques, mechanisms, and instrumentalities by means of which we live."
Martin Luther King Jr.
#martinlutherkingjrday #martinlutherkingjr #blacklivesmatter #understanding #civility #wordsofwisdom #art #love #alllivesmatter #peace #understanding #equalityforall #educationforall #mlk

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Dec 31

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It’s been a rollercoaster of a year. 🎢

But, no matter how many ups and downs there were, we’re so glad we had you here by our side. Thank you to all of our clients, supporters and friends. ✨

We’re wishing all of you a happy, healthy and inspiring 2021. 💪🎊

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Dec 24

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Happy holidays from all of us at Spodek & Co. ✨

Have fun & stay safe 🌲

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Nov 27

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It’s been a while since we’ve posted a #SweetToSelf.

Today, the team at Spodek & Co. wanted to remind you that we’re cheering for you and your business’ success. You’re doing great and all of your hard work will pay off. We recognize that the #pandemic has been challenging for many businesses – especially the small ones – but we’re here to support you.

If you need any business support, advice or access to resources, our CEO @edenspodek, wants to hear from you. She’s here to help – no strings attached.

YOU’VE GOT THIS!

Link in bio to schedule a call. 💫👩🏻‍💻

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Nov 24

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Running social media accounts for a business is A LOT of work. Between creating content, community management, posting regularly and staying up to date with trends, it can be hard to know if you’re doing it all right.

Fortunately, all major social media channels – Facebook, Instagram, Twitter, LinkedIn and Pinterest – have analytics for business accounts. At our agency, we implement monthly monitoring reports for clients whose social media we manage. This way, we can sort through what type of content is working…and what isn’t.

Social media is always changing, so having a record of month-over-month metrics is helpful when it comes to staying on trend, boosting engagement and learning as much as possible about our audiences.

Do you keep an eye on your business’ analytics? If you want to learn more about how you can use social media analytics to boost sales and engagement, give @edenspodek, Spodek & Co.’s CEO and founder, a call! She’d love to learn about you and your biz.

Link in bio! 💫👩🏻‍💻

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Nov 20

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As your business grows, you’ll probably find yourself asking the question–to build, or to buy?

Investing in your marketing is an important decision, and certainly not one to be made lightly–the path you choose can have long-term impacts. Explore the pros and cons of in-house vs. agency marketing and how both options can complement your business and overall goals.

Check out our latest blog post for the rundown. Link in bio!
💫👩🏻‍💻

#digitalmarketing #digitalmarketingagency

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Nov 16

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The year of #2020 has been a steep learning curve for all of us.

If there is one thing biz owners have learned since from the #COVID19 pandemic, it’s the power of being ONLINE. Websites, social media, email, the whole kit and caboodle. If your #smallbusiness still hasn’t taken the full #digitalmarketing plunge, there are five things you need to know.

If you want to learn more about your digital marketing options, you’re always welcome to book a free with our founder, @edenspodek. Link in bio!

💫👩🏻‍💻

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Nov 11

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To those who have, those that do and those who will serve, thank you. #remembranceday

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Oct 12

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Jul 30

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About Spodek & Co

Spodek & Co. is a digital communications firm, based in Toronto and beyond. Working in a virtual environment, we help start-ups and established local, national or international businesses create integrated programs that are engaging, inspired and different.

Let’s Connect

A bi-weekly podcast about technology and digital culture with co-hosts Angela Misri and Eden Spodek.
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You have a story to tell.

Strategy

Content

Community

Training

Making it happen for businesses just like yours, with customized services and flexible packages to meet your needs.

Why (and How) Your Brand Should be Using Instagram Reels

The Weekly Download – June 18, 2021

The Weekly Download – June 11, 2021

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About Spodek & Co

Let’s Connect

Making it happen for businesses just like yours, with
customized services and flexible packages to meet your needs.