Spodek & Co. Digital Communications

You have a story to tell.

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Take an integrated approach to communications.

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Have an idea? From development to execution, your big idea will get big impact when it starts with an integrated strategy.

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Tell your story. Create smart, engaging content that converts people into customers, and place it where it matters most.

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As the saying goes, knowledge is power. Stay ahead of your competition by learning the ropes of digital.

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OUR VIEWS

The Weekly Download – May 14, 2021

Happy Friday and welcome back to your weekly dose of digital marketing - The Weekly Download! On...

How to Incorporate Social Video and Audio in Your Marketing Mix

Now that you know the why behind social video and audio, it’s time to get into the how. Social...

The Weekly Download – May 7, 2021

Welcome back to another edition of The Weekly Download! Here’s what you might have missed this...

Twitter

'; Eden Spodek @EdenSpodek ·

14 May 1393200670686203908

#Instagram’s pronoun-friendly update, #Facebook’s latest feature to curb the sharing of misinformation, #Clubhouse launches on Android, #Twitter’s new look, and #FridayFun: get your dose of #TheWeeklyDownload! https://bit.ly/3eM8OXR

Reply on Twitter 1393200670686203908 Retweet on Twitter 1393200670686203908 0 Like on Twitter 1393200670686203908 0 Twitter 1393200670686203908

'; Eden Spodek @EdenSpodek ·

14 May 1393175175043108869

Good morning!🌞😷

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May 10

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Now that you know the WHY behind social video and audio, it’s time to get into the HOW. 🤔

Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should align with your overall business strategy, marketing goals, and objectives. 📈

Check out our newest blog post to learn how to incorporate social audio and video into your marketing mix! 💻

Link in bio 🔗

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May 3

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Mar 10

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Mar 8

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Happy #InternationalWomensDay!

As a #womanowned and operated business, we’re inspired everyday by the hard work of women. That said, there is so much that each of us bring to the table beyond the work we take pride in. Some of us are raising small humans and building families while others are fiercely independent. Some of us dive into tech while others float into creative works. But something we all have in common is our passion for supporting each other.

Send the women you love a message today to let them know you’re thinking about them! ✨ 👩🏻‍💻

#choosetochallenge

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Jan 28

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We’ve seen lots of chatter online about #Apple’s iOS 14 update and have even heard from clients who all want to know the same thing:

What does the #iOS 14 update mean for my #Facebook ad campaigns?

Luckily, our team has the inside scoop!

We’re sharing everything you need to know in easy-to-understand terms and providing strategic tips to prep for the latest software drop and minimize negative outcomes.

Link in bio! 👩🏻‍💻💫

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Jan 28

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Reach out if you need to chat. #bellletstalkday

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Jan 19

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Our beautiful client Janice is a talented artist who created this beautiful commemorative post. Posted @withregram • @station_lane_co MLK Day. His message of peace, equality, love and understanding is ever so relevant today in these incredibly challenging times as it was more than fifty years ago.
"Every man lives in two realms: the internal and the external. The internal is that realm of spiritual ends expressed in art, literature, morals and religion. The external is that complex of devices, techniques, mechanisms, and instrumentalities by means of which we live."
Martin Luther King Jr.
#martinlutherkingjrday #martinlutherkingjr #blacklivesmatter #understanding #civility #wordsofwisdom #art #love #alllivesmatter #peace #understanding #equalityforall #educationforall #mlk

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Dec 31

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It’s been a rollercoaster of a year. 🎢

But, no matter how many ups and downs there were, we’re so glad we had you here by our side. Thank you to all of our clients, supporters and friends. ✨

We’re wishing all of you a happy, healthy and inspiring 2021. 💪🎊

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Dec 24

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Happy holidays from all of us at Spodek & Co. ✨

Have fun & stay safe 🌲

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Nov 27

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It’s been a while since we’ve posted a #SweetToSelf.

Today, the team at Spodek & Co. wanted to remind you that we’re cheering for you and your business’ success. You’re doing great and all of your hard work will pay off. We recognize that the #pandemic has been challenging for many businesses – especially the small ones – but we’re here to support you.

If you need any business support, advice or access to resources, our CEO @edenspodek, wants to hear from you. She’s here to help – no strings attached.

YOU’VE GOT THIS!

Link in bio to schedule a call. 💫👩🏻‍💻

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Nov 24

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Running social media accounts for a business is A LOT of work. Between creating content, community management, posting regularly and staying up to date with trends, it can be hard to know if you’re doing it all right.

Fortunately, all major social media channels – Facebook, Instagram, Twitter, LinkedIn and Pinterest – have analytics for business accounts. At our agency, we implement monthly monitoring reports for clients whose social media we manage. This way, we can sort through what type of content is working…and what isn’t.

Social media is always changing, so having a record of month-over-month metrics is helpful when it comes to staying on trend, boosting engagement and learning as much as possible about our audiences.

Do you keep an eye on your business’ analytics? If you want to learn more about how you can use social media analytics to boost sales and engagement, give @edenspodek, Spodek & Co.’s CEO and founder, a call! She’d love to learn about you and your biz.

Link in bio! 💫👩🏻‍💻

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Nov 20

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As your business grows, you’ll probably find yourself asking the question–to build, or to buy?

Investing in your marketing is an important decision, and certainly not one to be made lightly–the path you choose can have long-term impacts. Explore the pros and cons of in-house vs. agency marketing and how both options can complement your business and overall goals.

Check out our latest blog post for the rundown. Link in bio!
💫👩🏻‍💻

#digitalmarketing #digitalmarketingagency

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Nov 16

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The year of #2020 has been a steep learning curve for all of us.

If there is one thing biz owners have learned since from the #COVID19 pandemic, it’s the power of being ONLINE. Websites, social media, email, the whole kit and caboodle. If your #smallbusiness still hasn’t taken the full #digitalmarketing plunge, there are five things you need to know.

If you want to learn more about your digital marketing options, you’re always welcome to book a free with our founder, @edenspodek. Link in bio!

💫👩🏻‍💻

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Nov 11

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To those who have, those that do and those who will serve, thank you. #remembranceday

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Jul 27

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Let’s build each other up, get stronger together and help make the world a better place. #challengeaccepted @citylivingguide

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Jul 24

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Jul 1

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🇨🇦 #HappyCanadaDay! 🇨🇦

Although this #CanadaDay is looking a little different than usual, it’s a wonderful reminder that there is no place we’d rather be. Our country is full of beautiful #landscapes, #people and #pride.

Enjoy the day, #eh!

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Jun 24

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What’s in your professional toolbox? 🛠️ We’re talking about more than just your resume – we already know it’s impressive. 😉

Tell us something you bring to the table that you think makes you a valuable player on your team! P.S. -- It’s ok to brag. 💯

Here’s what some of our team said:

Eden: Commitment to client service excellence and the ability to lead during a crisis.

Alyssa: Adaptability and commitment to communication.

Amanda: Self-directed independent work.

Erica: Ability to connect and willingness to collaborate.

Kathy: Diligence and analytical problem solving.

Sharon: A love of learning about new technology and using it to solve problems.

Drop your favourite professional tools in the comments below! 💫👩🏻‍💻

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Jun 11

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Did you know that our Founder and CEO, @edenspodek, is setting aside time to book FREE calls with small business owners to help them with their current digital marketing and communications challenges during #COVID19?

She’s here to help – use the link in our bio to choose a time that best fits your schedule. 💫 👩🏻‍💻 ⁣

#Coronavirus #BusinessSupport #DigitalMarketing #SmallBusiness #SmallBusinessOwner

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Jun 9

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We’re all being CALLED TO ACTION. ⁣
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This is only the beginning of the world’s LARGEST #civilrightsmovement in history and many of us have (TONNES of) catching up to do – ourselves included. Let’s keep #listening, #learning, #unpacking and of course, KEEP #DONATING. ⁣
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Raising funds and donating is one of the simplest ways we can #support and #AmplifyBlackVoices in our communities and around the world. ⁣
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We’re matching funds up to $500 for all donations made to two local initiatives: Black Women in Motion and Black Youth Helpline. Let us tell you a bit about them.⁣
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@blackwomeninmotion⁣
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“Black Women in Motion is a Toronto-based, youth-led organization that empowers and supports the advancement of black womxn and survivors of sexual violence. We work within an anti-racist, intersectional feminist, trauma-informed and survivor-centred framework to create culturally-relevant content, educational tools, healing spaces and economic opportunities for black womxn.” Link in bio. ⁣
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@blackyouthhelpline⁣
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“In Ontario, Black Youth Helpline (BYH) has been grounded in a spirit of service to others. The key lesson learned from our experience is that a focus on “primary prevention” is needed in order to help youth grow into productive adults. Primary prevention aims to prevent disease or injury before it ever occurs. This is the Mission of the Black Youth Helpline! It is in this spirit of purpose and a passionate commitment to community wellbeing that our organization has thrived into a National Helpline for Canadian Youth and families.” Link in bio. ⁣
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We’re going to keep putting the work in to learn in grow, but we should also be putting our money where our mouth is. Send us your #donation receipts by Friday, June 12 and let’s keep this change in motion.

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About Spodek & Co

Spodek & Co. is a digital communications firm, based in Toronto and beyond. Working in a virtual environment, we help start-ups and established local, national or international businesses create integrated programs that are engaging, inspired and different.

Let’s Connect

A bi-weekly podcast about technology and digital culture with co-hosts Angela Misri and Eden Spodek.
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You have a story to tell.

Strategy

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Community

Training

Making it happen for businesses just like yours, with customized services and flexible packages to meet your needs.

The Weekly Download – May 14, 2021

How to Incorporate Social Video and Audio in Your Marketing Mix

The Weekly Download – May 7, 2021

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About Spodek & Co

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Making it happen for businesses just like yours, with
customized services and flexible packages to meet your needs.