This has been a week of firsts.
Last night, I gave my first lecture to our amazing students in U of T School of Continuing Studies Digital Strategy and Communications Management Certificate program or #digitaledu for short.
Online Relationship Building and Offline Sales
Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season.
But what is the effect of online relationship building by employees of retail brands, and eventual offline sales?
Maybe it’s just me, but I’ve always been a firm believer that online relationship building has a direct correlation to offline behavior and retails sales are no different.
And here’s why… read more
|photo credit: Eden Spodek on Instagram|
I’ll have more to share about Neil Gazmen and the wonderful work he’s doing at West Elm’s Toronto store in an upcoming interview. Stay tuned.