A week of firsts… #digitaledu, Storify and Spin Sucks

Storify and Spin SucksThis has been a week of firsts.
Last night, I gave my first lecture to our amazing students in U of T School of Continuing Studies Digital Strategy and Communications Management Certificate program or #digitaledu for short.

This morning, I used the Twitter backchannel discussion from last night’s class to create my first Storify.
And this afternoon, I’m honoured to be the guest contributor to one of my favourite blogs, Spin Sucks. Thanks to Arment Dietrich’s content director extraordinaire, Lindsay Bell for inviting me.
Here’s a taste…

Online Relationship Building and Offline Sales
Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season.

But what is the effect of online relationship building by employees of retail brands, and eventual offline sales?

Maybe it’s just me, but I’ve always been a firm believer that online relationship building has a direct correlation to offline behavior and retails sales are no different.

And here’s why… read more

Eden Spodek's Instagram photos from West Elm
photo credit: Eden Spodek on Instagram

I’ll have more to share about Neil Gazmen and the wonderful work he’s doing at West Elm’s Toronto store in an upcoming interview. Stay tuned.

What have you done this week? Anything new and exciting to share?
Line drawn peony from Spodek & Co Digital marketing site