Our Approach

Metrics matter. We measure what matters to make it easy to see what’s working — and what’s not — leading to better results and increased client confidence.


We start by getting to know you — really, really well. Through employee and customer surveys, interviews, and our own primary research, we understand your business, your customers, and your goals. We become an extension of your existing team, acting with your best interests and objectives in mind.


This is where we dig deep. Drawing on our knowledge of your business, goals, customers, and other key insights, we pinpoint patterns and opportunities to help bring your goals and objectives to life, and also identify pain points to address as you grow.


Here’s where the magic happens. Using our experience and expertise, we build a customized integrated digital strategy to make your goals a reality. We help you sort through the cluttered tech landscape and identify the best tools for the job, and provide you with a detailed roadmap for implementation that suits your budget, timeline, and capacity.


With a customized measurement dashboard for every client, we track progress and results accurately to drive more of what you want (and less of what you don’t). This is how we see what’s working and find new opportunities to help your business thrive.


Once we deliver on the results you want to see, we continuously iterate by enhancing your tactics and collaborating closely with your team so you can keep achieving meaningful results.

A graph of Spodek & Co.'s measured approach to digital marketing.

Don't Just Take Our Word For It

Line drawn peony from Spodek & Co Digital marketing site