Spodek & Co.
  • What We Do
  • Our Work
  • Our Values
  • Who We Are
  • Blog
  • Contact
Select Page
The Weekly Download – July 9, 2021

The Weekly Download – July 9, 2021

by Eden Spodek | Jul 9, 2021 | Brands, Social Media, Technology, The Weekly Download

Happy Friday and thanks for joining us for another installment of The Weekly Download! On the agenda today: TikTok becomes CareerTok, ‘Search Atlas’ gives users a peek beyond Google’s algorithm, Facebook tests a new ‘Threads’ option for in-feed posts, and heartwarming...
The Weekly Download – June 25, 2021

The Weekly Download – June 25, 2021

by Eden Spodek | Jun 25, 2021 | Digital Marketing, Instagram, Social Media, Technology, The Weekly Download

Welcome back and Happy Friday! It’s time for another edition of The Weekly Download. On the agenda today: Apple’s new email privacy and the potential impact for marketers, Twitter’s new programs help creators turn a profit, Instagram’s latest test keeps users...
The Weekly Download – June 4, 2021

The Weekly Download – June 4, 2021

by Eden Spodek | Jun 4, 2021 | Events, Social Media, The Weekly Download

Welcome back to The Weekly Download! Happy Pride to all those who are celebrating – if there is one thing we’ve learned over the last year, it’s that we’re better together. Here’s the news that should be on your radar this week: an online community...
The Weekly Download – May 21, 2021

The Weekly Download – May 21, 2021

by Eden Spodek | May 21, 2021 | Brands, Social Media, Technology, The Weekly Download

Before you hit “out of office” for the Canadian May long weekend, check out some of this week’s biggest news with another helping of The Weekly Download! On deck today:  Google’s new tool to identify skin conditions, an easier way to change compromised passwords in...
How to Incorporate Social Video and Audio in Your Marketing Mix

How to Incorporate Social Video and Audio in Your Marketing Mix

by Eden Spodek | May 10, 2021 | Digital Marketing, Marketing, Social Media, Technology, Uncategorized, Video

Now that you know the why behind social video and audio, it’s time to get into the how. Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should...
« Older Entries
Next Entries »

Archives

Get news, views and helpful tips about digital communications direct to your inbox.



We respect your privacy. View our Privacy Policy.

Curious about crowdfunding, but not sure where to start?

This ebook has you covered with the 7 Essentials to a Successful Crowdfunding Campaign. Get it now on Amazon!

OUR VIEWS

  • Blogger Relations
  • Brands
  • Case Study
  • Crowdfunding
  • Customer Service
  • Digital Marketing
  • eCommerce
  • Eden Spodek
  • Education
  • Events
  • Influencer marketing
  • Instagram
  • Leadership
  • Marketing
  • Pop Culture
  • PR
  • Social Media
  • Technology
  • The Weekly Download
  • Tip of the Week
  • Uncategorized
  • Video

FACEBOOK

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Spodek & Co.
4 days ago
Spodek & Co.
#Edelman shares their #2022EdelmanTrustBarometer report, TikTok shares user trends by region, #Instagram tests fan subscriptions and #LinkedIn adds new platform marketing efforts, plus some Friday Fun. It’s #TheWeeklyDownload: The Weekly Download – January 21, 2022 - Spodek & Co. https://bit.ly/3GQ86EN

#Edelman shares their #2022EdelmanTrustBarometer report, TikTok shares user trends by region, #Instagram tests fan subscriptions and #LinkedIn adds new platform marketing efforts, plus some Friday Fun. It’s #TheWeeklyDownload: The Weekly Download – January 21, 2022 - Spodek & Co. bit.ly/3GQ86EN ... See MoreSee Less

View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

INSTAGRAM

spodekandco

View

Dec 31

Open
And just like that, 2021 is over. We’ve had some time to reflect and we’re so grateful for all that’s been accomplished during such a challenging time. Thank you to our loyal clients, agency partners, team members, and all the connections we’ve made in between – it’s been a pleasure. We’re looking forward to another year of helping clients and partners crush their goals, growing our network, and implementing our corporate values in new ways. Wishing everyone a safe, happy, and successful New Year! As always, if you need any marketing support, our (virtual) door is always open. Link in bio 🔗 #happynewyear #happy2022 #newyear #newyearlist #newyeartodolist #newyearresolutions

spodekandco

View

Dec 23

Open
Wishing everyone a wonderful holiday break! 💫 We can’t wait to jump into 2022 and start helping clients crush another year’s goals. As we continue to navigate these challenging times during the holiday season, we hope everyone stays safe and healthy while spending time with those who matter most. Take time to rest and enjoy yourself – you deserve it! #happyholidays #staysafe #bemerry #christmasgreetings #holiday #winterbreak #festiveseason #MerryChristmas #2022

spodekandco

View

Dec 9

Open
It’s a girl!  Congratulations to our Senior Account Coordinator, @alyssamsalmon, who welcomed a gorgeous baby girl into her family. The Spodek & Co. family grows and we are so excited to meet our newest member.

spodekandco

View

Nov 30

Open
Today is #givingtuesday! 📣 Let’s join the generosity movement and rally behind our favourite causes. In these challenging times, giving back in even the smallest way can go a long way. Our local non-profit organizations need all the help they can get, so let’s join together and amplify small acts of kindness in our communities. This year @spodekandco is giving to @dinecollab, a local community food project supporting The Beeton Cupboard Food Bank. Let’s be part of a global generosity movement!

spodekandco

View

Nov 29

Open
Happy Chanukah! Chag Samaech to all of our friends celebrating. 🕎

spodekandco

View

Nov 11

Open
Honouring #RemembranceDay2021 Today we recognize and commemorate the brave Canadians who have, who do, and who will bravely serve and sacrifice for our country. Did you know that 2021 marks the 100th anniversary of the Remembrance Poppy in Canada? #LestWeFoget #canadaremembers

spodekandco

View

Nov 4

Open
Have you heard the term “social media manager” floating around? Curious about how your business could benefit from this type of offering? Let us break it down for you! Social media managers (SMM) help businesses focus on what matters to them most while keeping their content fresh, their community connected and communications on strategy. ✨ More specifically, SMMs can be responsible for creating content, engaging with your community, growing your following, tracking your insights, implementing social media trends, offering email marketing support, and so much more. 👩🏻💻 Think a social media manager is something your business could benefit from? Connect with our team today to learn how we can help you grow your business.

spodekandco

View

Nov 3

Open
According to @hubspot, as of July 2021, approximately 57% of the world’s population is active on social media. That’s 4.48 BILLION people! As the number of people on social media channels continues to rise, it’s more important than ever to build a strong foundation for your business across all major platforms. From consistent branding to content creation, you need to make sure your business is making the most of its social media presence. Learn more about how our team can help – link in bio!

spodekandco

View

Nov 2

Open
YES ✅ or NO✖️ - is your website optimized and ready for 2022? If you answered “no,” it’s time to bump that to the top of your to-do list. Especially after the recent Facebook, Instagram and WhatsApp outage, your website must work optimally for your clients and customers to make sure they can always get in touch. Need support? Reach out to our team of experts – link in bio!

spodekandco

View

Oct 28

Open
The new year is coming up quickly! Have you revised your KPIs for 2022? Naturally, businesses have had to pivot a lot over the last couple of years -- which means their key performance indicators should have, too. Change is meaningful and should always be measured. Without strategic KPIs in place, it’s almost impossible to determine if and how business goals are met. Specific indicators are essential in the development of recipes for growth, new projects and more. Need help nailing down KPIs within your business? Connect with us today - link in bio!

spodekandco

View

Oct 26

Open
Who are you creating your content for? 🤔 Your followers or your audience? Because those are two very different audiences. Let us explain. ⬇️ You could have 1,000 followers, but only 10 people looking at your content. THOSE are the people you need to be creating your content for. Why are THEY engaging with you? What excites THEM? If you can figure that out, you’re already winning. So why create content for 10 people instead of everyone? Because those ten people are your audience. And when you look after them, you foster a community. Those 10 people are the ones who will have the biggest impact on the content you create. Need support finding your audience for #2022? Connect with via the link in our bio.

spodekandco

View

Oct 25

Open
Today’s workday mantra!

spodekandco

View

Oct 20

Open
Is your company’s social media taking your focus away from what you love doing? Many of our clients have come to us saying that managing their brand’s social media is a full-time job on top of a full-time job. That’s when we step in to show them that they don’t have to do it all. Hiring a social media manager gives business owners their time back to work on what matters most—their business. What does a social media manager do? 📲 Creates content 📲 Engages with community 📲 Grows following 📲 Tracks insights 📲 Follows social media trends 📲 + so much more! Let’s connect today so you can get back to doing what you love! Link in bio.

spodekandco

View

Oct 18

Open
🎥 The Future of Video 🎥 Have you started planning your video content for 2022? If there’s one thing we know for sure heading into 2022 – it’s best to keep it short and sweet. After the launch of bite-sized content across most social platforms, users (and apps) are favouring shorter video content. Attention spans are getting shorter, which means that brands need to become more efficient at telling short and engaging stories. Our advice? 🎥 Focus on one idea at a time 🎥 Use high-quality video 🎥 Add captions 🎥 Include popular “sounds” and “music” Need more industry insight? Reach out to our team to see how we can help with your strategic planning for 2022.

spodekandco

View

Oct 14

Open
🎉 It’s our anniversary🎉 This week, we’re celebrating our 11th anniversary at @spodekandco! Since 2010, we’ve been helping businesses of all sizes grow their digital footprint, tell their stories and connect with their audiences. Like many businesses, there have been some pivots along the way, but we’re so proud of how far we’ve come. Thanks for being a part of our journey! 👩🏻‍💻

spodekandco

View

Oct 11

Open
🦃 Thanksgiving 🍂 We hope everyone is enjoying the long weekend as we celebrate Thanksgiving in Canada. Today we’re reflecting on all that we are thankful for--gathering with family and friends to share a special meal and enjoy the fall colours. With this in mind, we recognize that this holiday is a piece of Canada’s history that has greatly impacted Indigenous peoples. If you’re interested in learning more about the history of Canada’s Thanksgiving, please visit the link in our bio for resources on this topic.

spodekandco

View

Oct 5

Open
According to @Google, over 90% of global shoppers say they’ve discovered new brands or products on @YouTube. 🎥 It should come as no surprise that we recommend that your business should be sharing video content about your product and/or service offerings, creating YouTube ads, and linking your content on other platforms. Need video, advertising, or content support? Reach out to our intergenerational team of experts for all things digital! Link in bio.

spodekandco

View

Sep 30

Open
Today is the National Day for Truth and Reconciliation in Canada. After careful consideration, @spodekandco will be closed. Staying true to our values we feel that it’s imperative to acknowledge the importance of this day. Our team members will be involved in meaningful activities and, earlier this year, we made donations to the Indian Residential School Survivors Society, the Native Women’s Association of Canada and the @downiewenjack Fund. We’d also like to recognize the growing number of mass unmarked graves that are being uncovered across Canada. This is a part of our country’s history and it is vital that we take ownership for the loss of these Indigenous children as a nation. Here are a few accounts we recommend you follow for education and inspiration: @_anishinaabekwe @inuktitut_ilinniaqta @firstnationphotographer @notoriouscree @asha.frost

spodekandco

View

Sep 29

Open
“Act as if what you do makes a difference. IT DOES!” ~William James Some #WednesdayWisdom to get you started on the right foot. 💖

spodekandco

View

Sep 27

Open
Are you finding it challenging to keep up with monthly content creation? ✍🏼 We know how tedious and, not to mention, time consuming, it can be to create quality content that resonates with your audience. Perhaps you’d rather spend your valuable time working on other pillars within your business. If that’s the case, it’s time to hire a Social Media Manager to help lighten your load. Social Media Managers (SMM) create and publish content, engage with your community, answer questions from your followers, keep up with digital trends and so much more! Curious about adding a virtual SMM to your team? DM to learn more! 💌

spodekandco

View

Sep 23

Open
Why we measure client success (and failures) in monthly reports ⬇️ 📏To learn what content is resonating with the audience. 📏To find patterns in performance. 📏To make strategy adjustments based on outcomes. 📏To track audience dialogue. 📏To help businesses use our findings to improve their product(s)/service(s). These five reasons are just the tip of the iceberg! Reach out to our team of experts today to improve your digital strategy and measure your success. Link in bio!

spodekandco

View

Sep 22

Open
We can hardly believe it’s already the first day of fall! 🍂 How have your 2021 marketing objectives been going? Are you seeing results in some areas and not in others? Head to the link in our bio to meet our team of experts and find out how you can get a head start on your 2022 marketing strategy! 💥

spodekandco

View

Sep 20

Open
🆘 What is one of the biggest mistakes you can make with your brand? Inconsistent branding. 😱 Branding is what makes you recognizable. From your product or service offering to your logo and online presence, everything should be cohesive. Don’t stray from your colour palette, tone of voice, fonts, and everything else in your brand guide (if you don’t have one, create one STAT!). Consistency is the foundation of your identity. Once your audience can identify your brand, you build trust and reputation. People lean into what’s familiar. That’s why straying from things as simple as your brand colours can cause confusion. It makes it difficult for potential customers to distinguish you from other brands. Not sure if you have all the tools and elements you need for consistent branding? Let’s connect today and create a solid strategy together – link in bio!

spodekandco

View

Sep 16

Open
4 Hashtag Myths # Using popular hashtags is a best practice. Myth. In fact, that’s the quickest way to bury your post! # You should use the same hashtags as competitors. Myth. You should be using more niche hashtags that make your business stand out and reach your ideal audience, not someone else’s. # You should only use a couple of hashtags. Myth. We recommend using all 30 if possible, to amplify your reach. # Hashtags will get you like and follows. Myth. Quality content and consistent posting will! Did we miss any myths? Bust them in the comments below!
Load More Follow on Instagram
Copyright © 2021 · Eden Spodek Inc.
We use cookies to ensure that we give you the best experience on our website. To permit the use of cookies please click the I accept all cookies button. Cookie settingsI accept all cookies.
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT