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The Weekly Download – September 18, 2020

The Weekly Download – September 18, 2020

by Eden Spodek | Sep 18, 2020 | Marketing, Pop Culture, PR, Social Media, Technology, The Weekly Download

Welcome back and Happy Friday – it’s time for The Weekly Download!  To all our readers celebrating Rosh Hashanah, we wish you a happy, healthy and sweet new year. On the docket: Facebook Business Suite and what it means for small businesses, a look at TIFF 2020,...
The Weekly Download – September 4, 2020

The Weekly Download – September 4, 2020

by Eden Spodek | Sep 4, 2020 | Brands, Digital Marketing, Events, Instagram, Pop Culture, Social Media, Technology, The Weekly Download

Welcome back to another edition of The Weekly Download! Let’s take a look at the week that was: Updates to Moz’s Page Authority, TikTok’s ‘zero tolerance’ policy on antisemitism, improved accessibility options from Twitter, a tribute fit for a King, Friday Fun, and...

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Spodek & Co.

5 days ago

Spodek & Co.
Welcome back and Happy Friday - it’s time for #TheWeeklyDownload! On the docket: Facebook Business Suite and what it means for small businesses, a look at #TIFF20, an ex-Facebook staffer’s concerns about the platform’s political manipulation, and a double helping of #FridayFun. https://bit.ly/35NzBiv

Welcome back and Happy Friday - it’s time for #TheWeeklyDownload!

On the docket: Facebook Business Suite and what it means for small businesses, a look at #TIFF20, an ex-Facebook staffer’s concerns about the platform’s political manipulation, and a double helping of #FridayFun. bit.ly/35NzBiv ... See MoreSee Less

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EdenSpodek avatarEden Spodek@EdenSpodek·
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Jul 30

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Between #COVID19 and the “summer slowdown”, this season might be a little quieter for many business owners and entrepreneurs. Don’t mistake this quiet time as a reason to slow down your marketing efforts.⁣ ⁣ Here are some fun, summer-inspired ways you can heat up your marketing like the weather.⁣ ⁣ 👉🏻Invest (modestly) in some branded summer swag for giveaways.⁣ ⁣ 👉🏼Depending on your brand/service, try setting up a pop-up shop.⁣ ⁣ 👉🏽 Throw together a COVID-friendly networking event (this might not necessarily mean virtual).⁣ ⁣ 👉🏾 Collaborate with another business or brand that has aligned values to increase your visibility and brand awareness.⁣ ⁣ 👉🏿 Get creative with your summer social media content – if it fits your brand, mix business and pleasure!⁣ ⁣ How have you and your business shifted from the summer slowdown/COVID to keep your customers and clients engaged? Share the comments below!⁣ ⁣ If you’re looking for more friendly advice, check out the link in our bio for more great ideas.
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Jul 27

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Let’s build each other up, get stronger together and help make the world a better place. #challengeaccepted @citylivingguide
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Jul 24

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A solid #digitalmarketing strategy is an essential pillar of every business. And if you’re working with an agency that isn’t measuring your results—or if your internal teams aren’t doing so—it’s time to make a change.⁣⁣ ⁣⁣ Analyzing statistics might sound overwhelming, but our team loves swimming through the data points across social media, email marketing, google and so on. It’s there that we find all the ways we can optimize our clients current strategies – and that’s where you’ll largely find that data too!⁣⁣ ⁣⁣ Customers are savvier than ever and expect top-notch brand interaction. There are millions of businesses active on Instagram and Facebook combined, and consumers are engaged. ⁣⁣ ⁣ If we can recommend a place to start, it would be to really nail down what metrics are most important to you and your brand. And then dive in! In a matter of only a couple of months, you’ll have a really clear visual of what is working…and what isn’t.⁣⁣ ⁣⁣ What data points are most important to you? Were they clear? Did customers/clients bring them to your attention? We want to know!⁣⁣ ⁣⁣ P.S. If you want to learn more about how you can fine tune your social media marketing strategy with data, visit the link in our bio. 💫👩🏻‍💻
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Jul 1

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🇨🇦 #HappyCanadaDay! 🇨🇦 Although this #CanadaDay is looking a little different than usual, it’s a wonderful reminder that there is no place we’d rather be. Our country is full of beautiful #landscapes, #people and #pride. Enjoy the day, #eh!
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Jun 24

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What’s in your professional toolbox? 🛠️ We’re talking about more than just your resume – we already know it’s impressive. 😉 Tell us something you bring to the table that you think makes you a valuable player on your team! P.S. -- It’s ok to brag. 💯 Here’s what some of our team said: Eden: Commitment to client service excellence and the ability to lead during a crisis. Alyssa: Adaptability and commitment to communication. Amanda: Self-directed independent work. Erica: Ability to connect and willingness to collaborate. Kathy: Diligence and analytical problem solving. Sharon: A love of learning about new technology and using it to solve problems. Drop your favourite professional tools in the comments below! 💫👩🏻‍💻
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Jun 11

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Did you know that our Founder and CEO, @edenspodek, is setting aside time to book FREE calls with small business owners to help them with their current digital marketing and communications challenges during #COVID19? She’s here to help – use the link in our bio to choose a time that best fits your schedule. 💫 👩🏻‍💻 ⁣ #Coronavirus #BusinessSupport #DigitalMarketing #SmallBusiness #SmallBusinessOwner
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Jun 9

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We’re all being CALLED TO ACTION. ⁣ ⁣ This is only the beginning of the world’s LARGEST #civilrightsmovement in history and many of us have (TONNES of) catching up to do – ourselves included. Let’s keep #listening, #learning, #unpacking and of course, KEEP #DONATING. ⁣ ⁣ Raising funds and donating is one of the simplest ways we can #support and #AmplifyBlackVoices in our communities and around the world. ⁣ ⁣ We’re matching funds up to $500 for all donations made to two local initiatives: Black Women in Motion and Black Youth Helpline. Let us tell you a bit about them.⁣ ⁣ @blackwomeninmotion⁣ ⁣ “Black Women in Motion is a Toronto-based, youth-led organization that empowers and supports the advancement of black womxn and survivors of sexual violence. We work within an anti-racist, intersectional feminist, trauma-informed and survivor-centred framework to create culturally-relevant content, educational tools, healing spaces and economic opportunities for black womxn.” Link in bio. ⁣ ⁣ @blackyouthhelpline⁣ ⁣ “In Ontario, Black Youth Helpline (BYH) has been grounded in a spirit of service to others. The key lesson learned from our experience is that a focus on “primary prevention” is needed in order to help youth grow into productive adults. Primary prevention aims to prevent disease or injury before it ever occurs. This is the Mission of the Black Youth Helpline! It is in this spirit of purpose and a passionate commitment to community wellbeing that our organization has thrived into a National Helpline for Canadian Youth and families.” Link in bio. ⁣ ⁣ We’re going to keep putting the work in to learn in grow, but we should also be putting our money where our mouth is. Send us your #donation receipts by Friday, June 12 and let’s keep this change in motion.
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Jun 8

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The @spodekandco team has spent a lot of time last week discussing the heaviness we’ve been feeling collectively, what our privilege means and what necessary actions we need to take both personally and professionally to show members of the Black Community that we are committed to them.⁣ ⁣ Our discussions have encouraged us to watch, listen, read, share, speak, donate, educate ourselves and others, and more as we learn along the way. We are committed as individuals and as a business to show the Black Community our continual support by paying attention, taking direction and leading by example as the mission for equality continues.⁣ ⁣ Now is a time for action. We’re calling other #torontosmallbusinesses to do the same by joining @spodekandco in supporting two organizations in the community that are making a difference for Black women and youth. ⁣@blackwomeninmotion & @blackyouthhelpline⁣ ⁣ Between now and June 12, @spodekandco is going to match donations up to a maximum total of $500 to these two charities. We challenge other Toronto-based small businesses to donate to one or both of them and we'll match their donation. All you need to do is send us your receipt by 5 p.m. this Friday.⁣ ⁣ We would be honored for you to join us in action in taking these small steps to affirm our commitment and community support.⁣ ⁣ There is no change where there is no action. Links in bio to #donate now.
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Jun 2

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#blackouttuesday #listen
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May 29

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Many of us are learning about the increasing importance of personal protective equipment (PPE) for frontline workers in fighting #COVID19. For our client, Colorado Safety Supply Company, extensive knowledge and distribution of PPE is their business! Late April, we helped Colorado Safety Supply Company launch a brand-new website dedicated to PPE sales, helping get it into the hands of the businesses and individuals who need it most. What’s even more impressive is the business’ commitment to giving back during this time of uncertainty through community partnerships in support of vulnerable populations. 👩🏻‍💻💫
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May 27

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👀Does your brand have an archetype? 👀 As much as a brand isn’t a sentient being (though some brand-fans might argue that fact!), a brand that represents an archetype that individuals are drawn to personally has a higher chance of snagging that person as a #loyal customer. Here are a few brand archetypes based on psychologist Carl Jung’s theory. • The Sage: A sage brings wisdom, they teach, and they are truthful and trustworthy. Think @nationalgeographic or @BBCnews. • The Caregiver: Warm, safe, comforting, helpful, parental, emotionally driven. Think @pamperscanada, @dove, or @disney. • The Revolutionary: One of the most successful brand archetypes – the bad-boy rebel! Harley-Davidson immediately springs to mind, as does #JackDaniels, @vans or @rimmellondoncan. • The Creator: Artistic, creative, boundary-breaking and trend-setting. Of course, @apple is probably one of the most iconic of the Creator archetype, but @lego, @sony – even @netflix – all work. • The Everyman: Joe Public. Relatable, down to earth, everyone welcome. Beer companies tend to nail this archetype, as do fast food places. Think @coorslight, @mcdonalds, the @gap, or @levis. Interested in learning more? Check out the link in our bio! 💫👩🏻‍💻
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May 12

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Did you know that it’s #GetCaughtReadingMonth?⁣ 📚 ⁣ Our team is made up of a lot “readers” who apparently have the same taste in books (we had more than a couple of repeats)!⁣ ⁣ Here’s what our team is reading this month:⁣ •Toronto-native, @averyswartz’s, See You on the Internet⁣ •The Four Agreements by @donmiguelruiz⁣ •The Family Upstairs by @lisajewelluk⁣ •Little Fires Everywhere by @pronounced_ing⁣ •Where the Crawdads Sing by @authordeliaowens⁣ •And Ottawa-native, @maven_of_mayhem’s, Love Lives Here⁣ ⁣ If you’re looking for more good reads, check out the blog link in our bio! Already have a book on the go? Tell us about it. 💫👩🏻‍💻⁣ ⁣ Oh, and how do you take your coffee? ☕
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May 10

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#HappyMothersDay to every mother out there!⁣ ⁣ Today, you’re acknowledged for many thankless jobs, sleepless nights and acts of selflessness. Moms, we see you!⁣ ⁣ As a team of women, many of us are working moms! From kids from ranging from (almost) two to over 25, the mothers on our team continually manage to balance both worlds as if by magic. Between meeting deadlines and changing diapers, producing kick-ass strategies and making dinner and building beautiful websites while making an entire community feel at home – we’ve got a team that DOES 👏🏻 IT 👏🏻 ALL👏🏻!⁣ ⁣ Although this day is celebrated by many, we recognize that it can also cause feelings of pain. Please know we’re thinking of you, too. 🌸⁣ ⁣ (It should be noted that this post was written by the only non-mother on the team, @ericarose. So, if you feel like you’re barely holding it together – YOU’VE FOOLED ME!) 💫👩🏻‍💻
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May 7

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🛑 Stop scrolling! 🛑⁣ ⁣ We want to tell you about our new initiative, @bears4smiles! In collaboration with our long-time client, @embroiderbuddy, we’re giving away FREE Petey Teddy Bears! All we ask is that you make a donation to one of the following charities that need our support during #COVID19: @conquercovid19ca, @foodbankscanada or the @cmhanational, and pay for shipping.⁣ ⁣ These stuffed teddies are a perfect gift for your little ones. Petey Teddy Bear comes dressed in a little white t-shirt that’s perfect for decorating! Once you’ve added your own special touch to your Petey Teddy Bear’s shirt, place him in your window to show your neighbourhood support for all the #frontlineworkers and #essentialservice employees working hard to conquer #COVID19.⁣ ⁣ Hop over to our @bears4smiles page and DM us if you have any questions! 💫👩🏻‍💻
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May 6

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It’s none other than #NationalNursingWeek – and we’re not even sure where to start. 💕⁣ ⁣ Thank you. Thank you for your unwavering devotion. Thank you for your courage. Thank you for your care. Thank you for your long shifts and sore feet. Thank you for your clean but cracked hands. Thank you for your shielded but sore face. Thank you for your calming support even when facing mounting pressures and difficult situations. Thank you for showing up, always. ⁣ ⁣ Here’s a few pictures of nurses in our lives. We see you and we love you!⁣ ⁣ 💫👩🏻‍💻⁣
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Apr 17

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How are you and your business coping in the age of #COVID-19? We’re all having to adapt at an unprecedented pace in order to survive, and the way your business responds to the pandemic has the potential to reflect on your company for years to come. ⁣ ⁣ On Thursday, April 23, join me and our panel of experts in business, recruitment and marketing as we discuss strategies to navigate this disruptive time, and learn why a human-centric approach is always the best practice.⁣ ⁣ Reserve your spot today! Registration is free. Link in bio.
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Apr 13

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Do you know the four corners of brand personality? 🤔⁣ ⁣ A brand’s persona, conceptually, is really not that different from your own and nailing brand personality will really help your company stand out from the competition. And while every brand is unique – there are four core things you should consider when determining your brand’s personality.👇🏼⁣ ⁣ 〰️Vision: Where and how do you see yourself? What will make you stand out from the competition? What are you attempting to accomplish?⁣ 〰️Emotion: This one’s tough – because you have to be really honest with yourself. How do customers/clients see your company (or how do you want them to see it)? ⁣ 〰️Consistency: Consistency is a crucial component to eventual success – is your brand personality applied consistently across all of your offerings? All your social platforms, advertising, and corporate culture? Is it reflected in style guides and your on-boarding process?⁣ 〰️ Perception: Ultimately, if we’re being honest here, it’s not really down to you, is it? Your audience will determine all of the above – and will let you know if you’re not hitting the mark when it comes to brand personality.⁣ ⁣ Get the full scoop in our bio!💫👩🏻‍💻
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Apr 8

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✨We want your business to succeed!✨ ⁣ ⁣ The stress of #COVID19 has left us feeling uncertain in both our personal and professional lives. Book a FREE call with @edenspodek, our founder and CEO. Ask her anything about your current digital marketing and communications challenges. She’s here to help. ⁣ ⁣ Use the link in our bio!💫 👩🏻‍💻 ⁣ ⁣ #Coronavirus #BusinessSupport #DigitalMarketing #SmallBusiness #SmallBusinessOwner #Entrepreneurship
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Apr 7

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What businesses do (or don’t do) for clients, customers, and staff during the COVID-19 pandemic will live on long beyond the outbreak. How do you want to be remembered? DON’T: Take advantage of stakeholders to capitalize on the situation. DO: Give back to your community (when possible), offer your support and expertise to those around you, and make sincere statements and apologies to stakeholders when necessary. For more tips, check out the blog post in full by clicking the link in our bio. 💫👩🏻‍💻
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Apr 6

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#SweetToSelf, Change is good. But it can be difficult. Especially during difficult times like these. Be gentle with yourself and remember that as entrepreneurs, we have tough skin and a passion to thrive. Show the world you aren’t afraid of a little change!! 💫👩🏻‍💻
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Mar 26

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Is your brand using evergreen content? 🌲 Before we tell you why you should, let us tell you what it is! 👇🏼 Evergreen content is material – generally blog posts – that don’t have expiry dates. They remain relevant and informative no matter the time of year, making them extremely valuable and time-saving. ♾️ We’re not saying you shouldn’t post up-to-date, buzzworthy content – your brand NEEDS that – but we are suggesting to have some back-up content stored or scheduled for times when things are slower. That way, you’re keeping your digital footprint alive and your community growing. 🌱 Here are some types of content that remain evergreen: • How tos/guides/educational posts • Glossaries • Checklists • Definitions of industry jargon and lingo • Q&A sessions • Industry-related “lessons learned” pieces • Case studies/problem-solving articles If you want to learn more about why your brand should be using evergreen content, visit our blog! Link in bio 💫👩🏻‍💻
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Mar 23

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We all have days where we just want to SCREAM. 🗣️ They can creep up like a sneak-attack and, of course, at the most inconvenient times. Here are some wellness tips to keep you calm, cool & collected through it all. 👇🏼 ⁣ ⁣ 〰️ Stand up and stretch. 🧘🏼‍♀️ This helps release tension and increases blood flow which can reduce the release of stress hormones. ⁣ 〰️ Breathe deeply. 🌬️ An increased oxygen supply activates the parasympathetic nervous system which helps slow the heart rate and promotes calmness.⁣ 〰️ Make a plan. 📋 First take a look at the big picture, and then break it down into a strategic plan. When you make tasks actionable, you regain control of a stressful situation. ⁣ 〰️ Ask questions. ❓ This will not only show confidence (which can feel empowering), it can also help provide clarity around the situation at hand making it more manageable.⁣ ⁣ How do you keep your cool when you’re putting out fires? Share with us your wellness best practices in the comments below! 💫👩🏻‍💻
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Mar 20

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As a remote team, we rely on digital tools like Zoom and @slackhq to connect with our clients and each other on a daily basis. 🙋🏻‍♀️⁣ ⁣ These tools have become more important now than ever as we all do our best to #FlattenTheCurve. They have allowed us to not only develop new strategies together as we deal with these unprecedented conditions, but to also check in on each other and offer team support. 💕⁣ ⁣ What tools are you using to stay in touch and take care of one another? 💫👩🏻‍💻⁣ ⁣ #socialdistancing #selfisolation #quarantine⁣
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Mar 16

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#SweetToSelf, I am capable. ⚡ Sometimes – especially on Mondays – we forget all that we have all that we’ve accomplished. It’d be naive to say we’re the only ones standing in our own way, because that’s simply not true. As women, we fight to break through the glass ceiling. We have to work around gender bias (conscious or not). And we’re constantly fighting for equal opportunities. 💪🏼 Despite it all, we’ve shown the world – more than once – that we are capable. Today is no exception. Get out there and take what’s yours today! Share with us a time you proved to yourself you were capable against all odds. Let’s inspire each other! 💫👩🏻‍💻
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