How a rebranded company found its name by starting with a domain search
One thing you probably don’t know about me is that I’m a bit of a domain name geek hog. I own 24, most of which aren’t in current use. So, when I heard about how the newly rebranded Atom Agency (formerly known as Sequentia Environics and the consulting arm of Sequentia Communications Inc.) got its new name, not only did it appeal to my geeky side, I thought it was also pretty darn smart.
Leona Hobbs, Head of Agency Services at Sequentia, had one month to find a “memorable” new name for the social and digital agency, and secure the .com domain name on a budget. She’s a smart cookie and a former employee of Tucows. So she called upon her former colleague, Bill Sweetman, General Manager at YummyNames, a domain name consulting service from Tucows that helps customers find domain names for their new business or product.
In mid-December, they held a meeting to discuss their approach and best practices. The project kick-off was two weeks later. Parties agreed to goals, scope, and timing and Sequentia provided a creative brief to YummyNames.
Whittling down the list
Why Atom Agency vs. Atom Agents?
Here’s what Hobbs had to say, “We opted to call the company Atom Agency and to use atomagents.com as our primary domain. Our employees are called Atom Agents, so that domain worked for us and is shorter than “theatomagency.com” which was our next best choice. With Bill’s counsel and support we registered a number of variations of the name.”