Mark John Hiemstra, former marketing communications manager at Montreal-based, start-up GuestDriven, believes it’s crucial for small businesses to tell their own stories and keep the content development in-house. John Blown, managing director at 6S Marketing in Vancouver, agrees.
Donald Cowper, head of content marketing at ClearFit, a Toronto-based company that helps SMBs find applicants and hire smarter, has seen more small businesses begin to hire content marketers in-house.
And there’s always at least one dissenting opinion in every crowd. In this case, it’s mine! Read Before hiring a content marketer, consider this advice and share your point of view in the comments. I’d love to know what you think.