Before I get on my list building soapbox, I wanted to let you in on a little secret. If you’ve been following my blog, you’ve already learned more than the overwhelming majority of people who start a crowdfunding campaign with ZERO training. Yes, that’s right, most people don’t take the time to learn what’s needed to make their campaign a success. So if you’re here reading my content and downloading my free ebook, you’re already way ahead of many other crowdfunders.
Now let me switch gears and get to the very important point of this post: your new crowdfunding BFF, a.k.a, the email list.
When it comes to launching your Kickstarter, Indiegogo, GoFundMe or other crowdfunding campaign, there’s one thing need you’ll need to remember when it comes to online marketing: email is golden.
Why is Email Golden?
Every successful marketing campaign for a crowdfunding project starts with the founder’s email list. If you want to reach your – and ideally – exceed your goal, you’ll want to secure at least 30% of your funding within the first 48-hours of your campaign. And, who is most likely to invest in your project at launch? People who trust you enough to subscribe to your email list. The benefit of email marketing is it’s cost-effective, allows you to send a personalized custom message directly to someone’s inbox (rather than simply hope they visit your website), and it’s measurable.
But that’s not all, according to Gigaom Research, email is consistently ranked by marketers as the most effective tactic for awareness, acquisition, conversion, and retention.
When you launch your campaign, you need to have a hefty email list of friends, family, business partners, suppliers, customers, current or former colleagues, and even your nosey neighbours.
Remember, you’ll be communicating with this list regularly and you need at least 30% of the people on this list to back your campaign out of the gate if you really want to increase the odds of having a successful campaign. These people will already feel a connection to you because they know you personally or professionally. They will be your biggest advocates and mostly likely to back and share your campaign.
But it’s not enough to rely only on your connections, especially as the campaign progresses. You need to start building your email list organically – and let me warn you, this isn’t easy. Not everyone will give up their email address freely. There are some proven ways to build an email list successfully.
5 Steps to Building Your Email List
- Step 1: Create a downloadable freebie, also known as a lead magnet
- Step 2: Create a landing page for the lead magnet
- Step 3: Add calls-to-action on your website
- Step 4: Launch the lead magnet with a blog post
- Step 5: Share content on your social channels
- Bonus Step: Measure your results, tweak and repeat where necessary
Okay, so that is a VERY high-level 5 step list. But I have some good news for you. I dive into each step with way more details in my free ebook 7 Essentials of a Successful Crowdfunding Campaign. Grab it now and get started on that list. This will become one of (if not, the) most important success factors of your campaign.