This week, we shared what the team at Spodek & Co. predicts for digital marketing in 2017. Have predictions of your own? Share them in the comments, we’d love to hear about them. From looking forward to looking back, here’s what caught our attention this week.
What’s a KTS and why is it so important?
Last week, we talked about the self-imposed norms Gen Z applies to Instagram. This week, we’re taking a closer look at Snapchat. If you’re wondering what a streak list or a KTS is, you’ll want to get this inside scoop. Can you handle it?
Know a Canadian on YouTube?
YouTube’s new in-app sharing feature is now available… to Canadians. Everyone else can access it as soon as something is shared with them. If you want the share tab, it’s as simple as getting a Canuck to send you something. Have you tried it yet?
What happens to your digital footprint when you’re gone?
Most of us have taken time to plan a will. Many people get their will written up as part of their new year resolutions to be more financially prudent. But what about your social media accounts? Have you ever thought about what would happen to your digital footprint in the event of…well the inevitable?
Pinterest just changed the game
This week we learned that Pinterest is rolling out group ads. This is great news for advertisers who want to get serious with their testing. Now you can set a campaign spend cap and allocate the funds to different targets and promoted pins.
Tidy Slack conversations? Yes, please.
Slack conversations can be confusing. How many times have you wondered what conversation someone’s was referencing in their message? It happens to me a few times a week, sometimes daily. The platform is rolling out threaded conversations to help chats make more sense so go ahead and get busy on that @channel.
Celebrating one of our own
University of Toronto professor, Geoffrey Hinton, was awarded a prize of distinction this week for his work on Artificial Intelligence. The award is called the BBVA Foundation Frontiers Award in information and communications technology. The foundation describes his work as “pioneering and highly influential”. Learn more about what inspired him and how he approaches the work.
Are you ready for a Will & Grace reunion? It’s coming!
Ada’s Sisters – Episode 54: Disparity amongst CEOs, live suicides, malware for Macs, and epic editorial fails
Perhaps it was eventual for a generation who live their entire lives online but a young girl committed suicide on live on Live.me, and now, it seems impossible to remove from the internet. Macs, and gmail are being targeted by malware and hackers this week, and The Washington Post and Toronto Star need some editorial aide. Advances in breast pump technology are important, but at what price? And speaking of price, why is it that only two women made the list of 100 top paid CEOs in Canada?
Anything else interesting catch your attention this week?