Can you believe it’s already the end of April? What a month! We’re thrilled the new season has brought us some awesome new clients and on a person level, our household has officially joined the boomerang phase of parenting. Fun times! This week we’re chatting about designer knockoffs (not the kind you might think!), hi-tech chip bags, fake news and more.
Balenciaga vs. Ikea: Who wore it better?
We all know Ikea for their trendy home furnishings, their frustrating instructions (so many little pieces!) and of course, their signature blue shopping bags. This week, Balenciaga made the news with the release of their new Carry Shopper L bag. The bag rings in at a whopping $2,145 and the Internet couldn’t help but realize a striking similarity to Ikea’s 99-cent Frakta bag. Ikea swiftly responded with a hilarious educational print ad and social post to help consumers spot an original Frakta. So tell us, what bag will you be seen sporting this spring?
— Mashable (@mashable) April 25, 2017
Listen to this new soundtrack… through a chip bag
Guardians of the Galaxy Vol. 2 is hitting the big screen next week – I can’t wait, can you? – and it’s being promoted in a totally unique way. Marvel teamed up with Doritos to put a digital spin on your average chip bag. Together they’ve created a limited edition series of bags that feature a built-in, rechargeable cassette deck-inspired player that plays the movie’s 14-song soundtrack. It’s not the first time a snack food company has incorporated tech in their product packaging, and something tells us it certainly won’t be the last.
Google cracks down on fake news
This next topic just might be this week’s biggest: Google is rewriting its algorithm in an attempt to bury fake news. The new algorithm will remove misleading, offensive pages from top results and boost factual news searches. While the rewrite won’t completely eliminate what Google deems “low-quality” content from showing up in results, it will demote these stories to the bottom of the pile. Google’s auto-complete function is also getting an overhaul: the new algorithm will remove some of the auto-complete results deemed to be offensive to searchers.
Snapchat helps teens say ‘yes’
Step aside flowers and chocolate: technology just got a whole lot more romantic. Apparently “promposals” are a thing, and Snapchat’s custom geofilters are helping millennials get it done. We’ve all seen big brands use Snapchat’s geofilter to promote the latest movie, music release or product. Now, tech-savvy teens are designing, mapping and purchasing their own geofilters to impress that special someone.
My boyfriend asked me to prom through a snap chat filter ! I love you so much baby ! ❤❤❤❤ pic.twitter.com/n9O5gYrD4u
— Daniela Solis (@daniela_solis21) April 11, 2017
Bonding over beer aka #OpenYourWorld
After Pepsi failed miserably in their attempt at bonding over a beverage, Heineken has essentially schooled every brand on how to do it right. If you haven’t already seen this, trust me, it’s 4 minutes well spent.
Guardians of the Galaxy Vol. 2 – Trailer 3 (Official)
Ada’s Sisters – Episode 61: What a surgeon looks like, GAP win, Ladies storm hackathon and a good subreddit
We’re all consumers, and one of the benefits of social media is that we get direct access to give feedback to businesses. Just this week I tweeted about battery issues to Apple, and got a solution through tweets. And the CEO of GAP just took a 5-year-old’s complaint to “I can do that” in two weeks. Maybe United should take a page from GAP. And this is the second time we’ve talked about a brand using cancer as a metaphor for something stupid in their social media – this time Cosmo thinks cancer is a great solution for weight loss. But we also have some good news stories – a sub-Reddit recently solved a 20 year old mystery, the Ladies Storm Hackathon on GitHub is a great resource we want everyone using and all these surgeons mimicking the cover of the New Yorker.
Listen up! And, if you like what you hear, please review Ada’s Sisters on iTunes.