As we get ready to head into the May 2-4 weekend, this week gave us our first taste of some real summer heat! Let’s get into some hot topics of conversation in the digital world and have a fabulous long weekend!
Exposing the “dark side” of Instagram
While most of us use Instagram to connect with friends, brands, or celebrities, there is a whole other side to the social app that many don’t know about.
This week, Insta-famous Sara Melotti spoke out about the “dark side” of Instagram. According to Melotti, the app has become a “toxic numbers game” for her, with each post becoming more about money than an outlet for creativity. From buying likes and comments to “Instagram spots” with “grammable” locations, Melotti is putting it all out there to expose the tricks some of your favourite content producers may be using.
Her plea to other Instagrammers: don’t play the system. Be authentic with your content and voice and build your following organically. What do you think? Will you look at content differently next time you’re scrolling your feed?
Instagram introduces face filters
We all knew it was coming: Instagram has now introduced face filters and other fun tools that we first fell in love with on Snapchat.
What’s that saying? Imitation is the most sincere form of flattery?
It’s not the first time the app has added some copycat features, and we have a feeling it won’t be the last. With so many of the same features available in one app now, will you still turn to Snapchat next time you want to send a fun filter pic?
YouTube’s making it easier for you to live stream
Rumour has it YouTube may be dropping the requirement that an account must have 1,000 subscribers (it used to be 10K) to live stream from the platform. Although this has been reported by various outlets, YouTube denied these changes are being rolled out. What do you think? Would you use YouTube for your live streaming or have you already settled on Facebook Live, SnapChat or Periscope?
Is it time to unfriend Facebook?
We’ve seen a couple articles circulating this week about hitting the unfriend button with Facebook, and we’re certainly intrigued. Facebook was one of the first major social networking apps we have known and grown to love… But has it reached its expiration date?
Between fake news and irrelevant ads, some users are getting frustrated and frankly, fed up. If Facebook has become more of a chore and less of a source of entertainment for you, it might be time to call it off.
Here’s what you need to know about breaking up with FB, including how to stay up to date on who got married, who had a baby and who’s travelling the world (hint: just old-fashioned human interaction).
Twitter’s new update tells you who’s selling to you and why
Thanks to an update released by Twitter on Wednesday, you can now take a deeper dive into the minds of advertisers and learn why they’re serving you up specific content.
The update is said to give users more access to their information and “greater, more granular control over how it’s used.” And better targeting for brands.
Based on your profile and your browsing activity on the site, Twitter compiles a list of your interests. The update will allow you to look even deeper and see what Twitter’s advertising partners think you’re interested in, including specific brands and products. Twitter is empowering users to de-select those interests they’re not actually into, or maybe ones they just don’t want to see ads for.
The update is slowly rolling out across the platform – check if you have it under “Settings and privacy.”
Gordo Falls Asleep During Play Time
Katy Perry – Firework (Official)
This week, we’re sharing an interview with one of our awesome clients, Marilyn Barefoot. Marilyn is a real dynamo with lots of energy to share. In this episode of The Sarah R. Bagley Podcast, Sarah invited Marilyn to discuss her career history, and the importance of creativity and brainstorming. The Sarah R. Bagley Podcast was started as a platform to help creatives connect in 2013. To date, more than 200 episodes have been produced and counting.