Is it just us, or did summer fly by?! It’s hard to believe we’re kicking off Labour Day weekend already. We hope you have a chance to relax and enjoy some summer sunshine before heading back to work and school!
This week we’re chatting about new app updates, the shrinking world of mainstream media, the perception of brands on social media, Millennials’ favourite apps, Instagram boyfriends and more. Happy long weekend from all of us at Spodek & Co.!
Your Globe and Mail is about to get smaller
It’s no secret that mainstream media outlets are getting smaller: online publications, brand journalism and content marketing will become even more critical in the new age of media.
This week, The Globe and Mail announced their plans to reduce the number of sections in its weekday print product starting in December. Life & Arts coverage will be folded into the News section and Sports into the Report on Business section as part of a larger redesign of the paper and effort to reduce standalone sections.
Last week The Globe also announced that it would be cutting its Atlantic Canada edition, halting distribution of papers in the region at the end of November.
Users says social media makes brands more accountable
No surprise here: new data released shows many US internet users believe social media has given them a bigger voice when it comes to standing up to brands.
The study, conducted by Sprout Social, surveyed 1,003 US internet users between the ages of 18 to 64 in July 2017. It was found that eight in 10 respondents said social media helped to uncover instances of brands treating people unfairly, and seven in 10 said that it helped encourage transparency.
We’ve all seen it – product woes, a lack of responsiveness, or offensive content can trigger frustrations about companies on social media. The study also demonstrated that for many, receiving a bad or unhelpful review can be worse than not receive a response at all.
Cue the nostalgia: Oxford Theatre in Halifax to close after 80 years
More than “just a theatre” to many Halifax natives, the Oxford Theatre is set to close its doors for good on September 13. Sold by its owner, Cineplex of Toronto, the historic building will become the new home of a residential and commercial complex.
Back when the theatre first opened in 1937, it was billed as a glamorous movie palace and cost just 30 cents for admission. In more recent years, the theatre became a hub for classics, indie and foreign films that don’t always make their way to large cinemas.
The building, and specifically the theatre, has become a piece of Halifax history and will be missed my many, including me. It’s the where I saw my first movie and many others in my youth. The new owners hope to keep as much of the original building’s history and architecture intact as possible.
The #1 app with Millennials will surprise you
What’s a Millennial’s most-loved app? If you guessed Instagram, Snapchat, or Twitter, you are wrong, wrong, wrong.
Part of Comscore’s 2017 U.S. Mobile App Report found that 35% of Millennials said they’d be lost without their Amazon app, with Gmail and Facebook close behind at 30% and 29%, respectively.
The report in full is definitely worth a read for more insights on how this generation uses their smartphones. Some other interesting takeaways:
- 18 to 24 year olds use their phones more than any other device
- 18 to 24 year olds spend up to 3.2 hours per day on their phones
- The average American spends roughly 2.4 hours per day in apps
- The future looks bright for paid apps! Millennials are happy to pay for apps, with 64% having bought at least one app
What’s new in social media this week?
New week, new updates! It seems our favourite apps and social platforms always have something new to roll out.
Pinterest users can now zoom in on pins with the pinch of a finger. Tweaks to the platform’s visual search button have also made it clearer and easier to reach. The Pinterest save button can also be used to launch a visual search around the web.
On Instagram, multiple-image posts can now be added in portrait and landscape orientations. Previously, users were restricted to Instagram’s original square format when posting a collection of images in one post. But don’t get too excited – you won’t be able to mix and match formats. Instagram says this is to “keep the experience smooth and consistent.”
Some other recent Instagram improvements include the ability to tag someone after posting and being able to save posts as drafts (iOS only).
Instagram Boyfriends: Exposed
This. Is. Hilarious!
Have you ever wondered what it was like behind the scenes of that perfect Insta pic? A candid or posed photo in front of a stunning backdrop — perhaps by the beach or in front of an awe-inspiring landmark.
Well, you’re in luck!
Boyfriends of Instagram is exposing boyfriends and husbands who go the extra mile for that ‘money shot.’ These hilarious (and sometimes embarrassing) behind-the-scenes shots are sure to give you the giggles on this Friday afternoon. Check it out!
This is our last episode before school starts, and we want to talk about Amazon’s new TenMarks writing coach.
And we like the idea of shutting down hate accounts all over the place that’s spreading like wildfire in the wake of Charlottesville.
We also loved the NY Times article about the dangers of that whole lonely genius nerd stereotype.
We don’t LOVE the graph NPR released tracking when women stopped coding but we love the attention to the problem. Now let’s fix it!
And we want to tell you how TECH helped the visually impaired enjoy the eclipse – safely.