Today marks the fall equinox, but it still feels like summer out there! Have you gotten a chance to enjoy some of this warm weather? We also can’t forget to say Shanah Tovah to our friends celebrating Rosh Hashanah!
Let’s jump in — here are some of the stories that caught our attention this week:
Warriors star Kevin Durant gets a painful lesson in social media
Unlike many athletes or celebs who blame social media gaffes on a hack, Golden State Warriors forward Kevin Durant is claiming full responsibility for a public faux-pas.
When a fan asked why he left the Thunder for Golden State last summer, Durant responded on Twitter with a critique of both the team and coach. The fact that Durant referred to himself in third person in the tweets had many wondering if he had meant to post the responses to a private or anonymous account. Although the tweets were swiftly deleted, they now live on indefinitely in the form of screenshots.
KD has secret accounts that he uses to defend himself and forgot to switch to them when he was replying to this guy I’m actually speechless pic.twitter.com/9245gnpa3c
— 🐗 1-1 / ✭ 1-1 (@harrisonmc15) September 18, 2017
While Durant regrets “losing his cool” and naming his former coach and team, he doesn’t regret his use of the platform and insists that Twitter is an important tool that helps him engage with fans.
Instagram’s grid layout is changing. Here’s what it means for brands and users
Rumor has it that Instagram’s grid is about to change from three squares wide to four. Although it doesn’t sound like a huge deal, many people are panicked. We’ve all heard of the lengths many will go to for a perfect Instagram “aesthetic” and now those feeds may be in jeopardy.
Though Instagram has yet to firm anything up, it’s been said that the change is just a test — possibly due to the fact that phone screens keep getting bigger.
Would a change to the grid affect your carefully curated feed? For some who split pictures to fill multiple squares in their grid to make one large, engaging photo, we can understand the anxiety.
Amazon glitch mistakenly sends baby registry email to many
Many were left seriously confused this week when Amazon sent emails alerting them to a purchase from their (often nonexistent) baby registries. The email, sent to both men and women, expecting or not, told users that someone had recently purchased items off their baby registry.
Amazon just informed me that someone has purchased a gift from my baby registry. My baby is 21, and hopes it’s a keg.
— Karen Tumulty (@ktumulty) September 19, 2017
For some, the glitch was funny. For others who have had trouble conceiving or have felt the devastating effects of miscarriage or infant loss, the email came across as insensitive.
Amazon has since apologized for the glitch and has contacted affected consumers to notify them of the error.
Pinterest opens up more than 5,000 interests for advertiser targeting
Yesterday Pinterest announced that it’s unlocking more than 5,000 interests that advertisers can now target using what the company calls its “Taste Graph.” The Taste Graph system is not only able to figure out what topics users like, but also how these interests change over time.
With more highly-specialized options for targeting, users will be more likely to engage with an ad, resulting in better returns for advertisers and Pinterest alike. Better-targeted ads might also mean a better impact on user experience.
Will you be considering Pinterest’s Taste Graph next time you strategize for pay-per-click?
Sean Spicer crashed the Emmys
Sean Spicer crashed the 2017 Emmys and celeb reactions were hilarious. Our favourite was Melissa McCarthy’s (for obvious reasons).