Robots, dog shows sans dogs, original GIFs, another Facebook flop and ‘Roll Up The Rim’ drama… Get ready for The Weekly Download.
Facebook’s two-factor authentication system auto-posts replies on your profile
Facebook’s two-factor authentication (2FA) system was the topic of conversation this week, and not for good reason. After further investigation, it seems that a bizarre design element that has gone largely unnoticed for quite some time may be to blame.
It all started when Bay Area software engineer Gabriel Lewis noticed earlier this week that Facebook was using the same phone number he used for 2FA, which offers a more secure way to log into an online account by asking for secondary confirmation of the user’s identity, to notify him about friends’ posts.
According to Lewis, he never even signed up for notifications via text message. What’s worse? It seems that replying to these auto-generated messages with any message, such as “Please stop,” auto-posts that message to your Facebook profile. Yikes.
Lewis’s attention to the issue was just the first in a string of criticisms by many against the social network and its behavior regarding alleged “juicing” of its user engagement metrics.
‘Roll Up The Rim’ mocked on Twitter amid Tim Hortons wage controversy
Social media is always busy around ‘Roll Up The Rim’ season in Canada. You can typically find lots of related posts during the promotional period, usually about the lack of prizes or “please play again” cups there seem to be so many of.
This year, amid the controversy surrounding the company’s response to minimum wage hikes, customers are also using the promotional period to express criticism of the way Timmies treats employees.
Can I roll up the rim so employees can have paid breaks and benefits?
— MissTrashh (@MissTashh_) February 7, 2018
Soooooo does this mean that the new Roll Up the Rim prizes at Tim Hortons will be TVs, trips, paid breaks, and basic benefits?
— Dani Stover (@danigray) January 5, 2018
— The Beaverton (@TheBeaverton) February 8, 2018
While it’s too early to tell if the controversy will hurt the company’s bottom line, it’s no secret that the brand is facing a serious public image crisis.
Original GIF content being commissioned by big brands
GIFs – we love them for their ability to convey emotion in a short clip. According to a new article by the New York Times, so do brands.
According to Giphy, the company that is the best-known purveyor of GIFs, some 300 million daily users are sharing 2.5 billion GIFs per day through Twitter, Tinder, text messages, Slack, Gmail and, as of recently, in Instagram stories.
While lots of GIFs are pulled from movies, TV and other pop culture, Giphy is all about creating original GIF content. The article takes a deeper dive into how brands are taking advantage of the GIF phenomenon by commissioning original GIF content in partnership with influencers and studios like Giphy. In our experience with custom branded GIFs, we’ve found them less successful than videos and photos on Facebook brand pages and ads.
An awesome GIF can go a long way – we all recognize this guy:
What’s your favourite GIF?
Boston Dynamics’ newest robot learns to open doors
The future is here, folks! Boston Dynamics’ newly redesigned Spot Mini has figured out how to open doors, as shared in a short video by the company earlier this week.
Check out the cool video below that shows the robot in action, opening the door for its pal.
The Westminster Kennel Club Dog Show without dogs is more entertaining than you think
You would think the Westminster Kennel Club Dog Show would be nothing without its dogs, but you’d be wrong.
Check out the hilarious clip shared by Jimmy Kimmel Live this week to kick off your weekend right.
Were you at the show? You may have seen our client, PuppyViewer there.