Happy Friday! It’s going to be a lovely fall weekend. And I’m not going to lie, it’s kind of nice to have some cooler weather!
This week’s digital world updates include a controversial ad campaign from Subway, Apple Music’s new search feature, the resignation of BOTH of Instagram’s co-founders, Twitter event pages and of course, Friday Fun!
Let’s dive right in!
Subway’s New Ads Roasting McDonald’s Flat Lines
This week, , and it’s not going as well as they’d planned.
Reliably, social media pundits are skewering the anti-McDonald’s commercial, which is making people either hate Subway sandwiches or crave a McDouble! Naturally neither outcome is putting a smile (something you always get for free at your local golden arches) on the company’s marketing team’s faces.
Brenden and I just saw a McDonald’s commercial and decided to order I on Uber Eats then realized the commercial was actually a Subway commercial mocking McDonalds. Either way we are minutes away from some burgers.
— hello miss hail mary (@hello_misssarah) September 17, 2018
Sorry Matt, please love sandwiches again
— SUBWAY® (@SUBWAY) September 20, 2018
What are your thoughts on this commercial? Would you grab a footlong cold cut combo over a Junior Chicken meal?
Apple Music Adds “Search by Lyrics” Feature
We noticed something new while poking around Apple Music this week – . The time spent sourcing the mystery song playing on repeat in your head has just been dramatically reduced.
Instagram’s Co-Founders Resign
After selling their popular photo-sharing app to Facebook over six years ago, co-founders Mike Krieder and Kevin Systrom have of ongoing tension with Facebook’s CEO, Mark Zuckerberg.
Krieder and Systrom are the second and third high profile departure from a Facebook acquired company. WhatsApp’s Jan Koum resigned in April, touting the app’s lack of security protection as his reason.
Although there is said tension around the table, Zuckerberg played nice in his statement addressing their resignation, “Kevin and Mike are extraordinary product leaders and Instagram reflects their combined creative talents. I’ve learned a lot working with them for the past six years and have really enjoyed it. I wish them all the best and I’m looking forward to seeing what they build next.”
Attention Fellow Binge Watchers!!
Just in time for the fall TV season, episode by episode event pages to help Twitter users see related tweets. The pages go live 30 minutes before episodes air and host a forum in which all related conversations can take place.
“For example, instead of just following along with the hashtag #TheBachelor, this page will pull in tweets relating to things like #TheBachelor, #Bachelor, Chris Harrison, #GroceryStoreJoe, etc.. For Game of Thrones, you no longer have to worry about refreshing #GameofThrones or #GoT – these pages will pull tweets around both,” said a Twitter spokesperson.
Twitter pages will also feature episode specific hashtag prompts to make it easier for users to quickly join the conversation, and there’s if you’re not interested in joining the chat.
Social platforms just keep getting more and more ingrained in our lives. This is why as a business, you need to participate and develop a social strategy that supports your brand.
Article: Twitter Is Welcoming the Fall TV Season With Event Pages… https://t.co/28USaIpjYf
— WPF Creatives (@WPFcreatives) September 26, 2018
This one is a MUST WATCH! Get ready to be absolutely blown away by this seven-year-old’s killer vocals!