It’s Friday — you know what that means!
On the docket: how AI could change influencer marketing, Facebook’s new LOL meme hub, the world’s #10YearChallenge, and how Netflix’s new Fyre Festival doc is making a difference. Plus, some Friday Fun involving a Gen X snub and a famous Halloween costume that just keeps on winning.
A New AI Project Matches Brands with Relevant Instagram Influencers
Yup, more news about influencers this week…with good reason! According to recent research by Tomoson, the average business makes $6.50 for every $1 spent on influencer marketing. The trick, of course, is finding the right influencer for your brand.
University of British Columbia researchers have recently released a preprint paper that describes an AI system that can predict the “most fruitful” partnerships between top social media users and companies.
While the tool isn’t quite complete, it’s certainly a step in the right direction to help brands identify beneficial relationships with influencers, hopefully saving time — and money.
Facebook is Developing a Meme Hub Called LOL
After several Facebook projects failed to become popular with teens (Facebook Watch, IGTV, Lasso), the social network is back to the drawing board.
This time, sources tell us Facebook’s been hard at work on LOL: a feed of GIF-like clips and videos divided into categories like “Animals,” “Fails” and “Pranks.” Below each meme or clip, users can select whether the content is “Funny,” “Alright” or “Not Funny.” The app allows users to share the content they like and also upload their own.
It’s no secret that over the years Facebook has lost teen market share to apps like Snapchat (where the parents aren’t), resulting in increased concern around revenue and growth.
The project is currently in beta being tested by a group of 100 U.S. high schoolers who will have the final say. Is LOL cute, or just cringe’y? Maybe we’re too old to have a say! 😉
The World’s #10YearChallenge Looks at the Bigger Picture
Last week, we chatted about the #10YearChallenge and the “holy cow, have we ever aged!” fun it brought to our social media feeds. But it wasn’t just our friends and family taking the challenge — some saw an opportunity to bring attention to how much the world has changed:
Arctic 100 years ago vs Today.
(Images courtesy of Christian Åslund and The Norwegian Polar Institute) pic.twitter.com/TrnpbgPUOt
— Greenpeace (@Greenpeace) January 17, 2019
From climate change to pollution, these are powerful messages, and an important gut-check for us to keep an eye on how much our world is changing. Check out some of the biggest changes our world has seen here.
Netflix’s Fyre Festival Documentary Makes a Difference for Bahamian Couple
Have you seen Netflix’s new documentary on Fyre Festival, the most epic party that never happened? It’s definitely worth a watch.
Many viewers shared their heartbreak for a Bahamian couple that lost over $100,000 after being contracted to cater the festival. Following the airing of the documentary, a GoFundMe campaign was started in honour of Maryann Rolle and her husband, Elvis, in hopes of raising enough money to help them get back on their feet.
Some good news: at the time this blog post was written, the campaign had raised over $235,000 for the Rolles. Yay, internet!
Friday Fun – Rita Ora’s Epic Post Malone Halloween Costume Wins Again
Remember Rita Ora’s epic Post Malone costume that won Halloween 2018? Apparently it’s the costume that keeps on winning.
In a tweet highlighting some of this year’s Grammy performers, The Hollywood Reporter shared a picture of Ora in her Halloween getup instead of a picture of the real Post Malone.
THR using a photo of Rita Ora in a Post Malone costume AS a photo of Post Malone is a great way to start today pic.twitter.com/V2lWjctJ0I
— Jarett Wieselman (@JarettSays) January 17, 2019
The Hollywood Reporter has since been edited to show the real Posty, but the original tweet lives on (much to the amusement of many Twitter users).
Gen X: The Forgotten Generation?
A report on generations recently shared by CBS left a whole generation checking themselves to see if they were really here!
Glad that's settled pic.twitter.com/y4Fz6qqOKd
— ß¡|| Evenson (@BillEvenson) January 19, 2019
Naturally, Gen Xers had some feelings:
As a member of Gen X, I am 100% cool with being left out of this mess. https://t.co/AOcwLOjZ66
— Patton Oswalt (@pattonoswalt) January 21, 2019
Gen X was apparently out of the building during roll call, probably too busy taking care of an elderly parent while sending an Uber to an unemployed millennial child and arguing with a post-millenial about why the WiFi is so slow. #GenX https://t.co/qTvPCQZPg2
— Angel, MS, CRNP (@UrbnHealthNP) January 20, 2019
— Rico Gagliano (@RicoGagliano) January 20, 2019