Back in January, we took a look at the industry shifts savvy social media marketers are watching this year. And since social media marketing and eCommerce tend to go hand in hand, we wanted to walk you through some eCommerce trends to watch in 2019 as well. Let’s get started!
eCommerce Trends for 2019 – mCommerce
Not surprisingly, mobile is hotter than ever, with 2018 seeing mCommerce (mobile commerce) sales increasing by 55 percent overall. Mobile is definitely where the money is when it comes to digital retail. People love to “window shop” using smartphones and tablets – and end up impulse buying more often than not.
However, customers have zero patience for poorly designed mobile sites and will leave yours for one easier to navigate. If your eCommerce site isn’t optimized for mobile, do it NOW. You could be missing out on a ton of traffic.
eCommerce Trends for 2019 – Chatbots/AI
When’s the last time you’ve landed on a website and NOT had a pop-up chatbot there, ready to assist you? I bet it’s been awhile. And that’s because consumers today are looking for information, and they want that information yesterday!
Whether answering specific product questions, responding to a complaint, or just responding to general inquiries, chatbots and digital assistants are serving the vital role of making the digital shopping experience more efficient and more personalized!
eCommerce Trends for 2019 – Refined Product Visualization
Those of us of a certain vintage remember the old Memorex tag line “Is it live or is it Memorex?”
Well, these days, it’s getting harder and harder to tell! Whether through 3D imaging, virtual reality, augmented reality or other digital innovations, digital shoppers can almost taste what they’re buying before they buy it. Today, using augmented reality, you can wear a pair of eyeglasses, explore a restaurant’s menu item in 3D, try on shoes, build a lego set, paint and furnish your house, and more all without dropping a dime.
And in case you think these processes are only for big established companies with deep pockets, think again. There are budget-friendly ways to incorporate these ideas into your eCommerce experience – and this article can help you get started.
eCommerce Trends for 2019 – Personalized Customer Engagement
Finally, and perhaps most importantly, the biggest eCommerce trend for 2019 and beyond is personalized customer service. eCommerce sites have to keep up with the big boys, and that means making the most of search data and past purchasing history to better streamline the shopping experience.
Targeted ads (as long as they’re not too annoying – LOL), upcoming sales alerts, highly personalized emails, remembering birthdays and other occasions – all of this goes toward making your customers feel special. And it creates a real relationship between them and your brand and/or product.
Personalization technology will help brands continue to connect the dots with customers across multiple platforms and throughout all their marketing output (think social, search, emails, website visits, mobile site visits, etc.).
To Wrap it Up!
Phew! With all the advances in technology and the creation of bigger and better eCommerce platforms this post could go on for days! I haven’t even scratched the surface of automation, better online payment options, increased video use, same-day delivery, pop-up shops, etc.
The bottom line is eCommerce is always growing and evolving, and the ways in which companies can enhance and enrich people’s digital shopping experiences these days feels almost endless. And that’s good news, because I don’t know about you, but I love to shop!
What are your thoughts? Have you adopted any of these trends or ideas yet? Thinking about it? Or do you benefit from them when shopping yourself? I would love to hear from you!