It’s time for The Weekly Download – we like to think of it as your TL;DR for everything digital marketing and tech with a pinch of Friday Fun thrown in.
And if that wasn’t enough to kick off your slide into the weekend, it’s also International Women’s Day! YAY us!
Here’s a little history lesson – the first IWD gathering happened in 1911, but the movement toward gender equality began years before, with the Socialist Party of America, United Kingdom’s Suffragists and Suffragettes, and other groups campaigning for equal rights.
Fast forward 108 years, and the current campaign — #BalanceforBetter — is a call-to-action for gender balance across the world. Something we should all get behind.
Back to what’s on the Weekly Download docket today: why Facebook is expecting to take a hit to the pocket book, KFC’s wacky Innovation Lab, Instagram’s “co-watching” prototype, and some royal news that doesn’t involve Harry, Meghan or that very famous baby bump.
Facebook’s “Clear History” Feature Will Hinder Ad Growth
According to Facebook’s CFO, the social network’s new “clear history” feature set to launch this year will hinder ad growth on the platform.
In an effort to put privacy first, Facebook is giving its 2.32 billion users the option to “clear” their history in 2019, but it comes at a price. The company expects revenue growth to decline with the introduction of the feature, due to the inability to target users as effectively as before.
The “clear history” concept for Facebook was introduced by CEO Mark Zuckerberg last year on the heels of Facebook’s Cambridge Analytica data scandal. Said Zuckerberg, “In your web browser, you have a simple way to clear your cookies and history. The idea is a lot of sites need cookies to work, but you should still be able to flush your history whenever you want. We’re building a version of this for Facebook too. It will be a simple control to clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on.”
KFC’s Innovation Lab Seeks Crowdfunding Support
Ever wanted to watch a Colonel Sanders show on ice, or take a dip in a Kentucky Fried hot tub? You might be in luck!
The famous chicken restaurant has launched the “KFC Innovations Lab” on Indiegogo where users can fund the company’s “craziest and most innovative ideas.”
While the ideas seem a little out there, the company insists the campaigns are for real. Those who contribute can win KFC swag and if a project doesn’t meet its target, all funds will be returned to individual supporters.
So tell us, what project would you like to see come to life?
Instagram Prototypes Video Co-Watching
Is co-viewing about to be the next big thing on social media?
Instagram’s code reveals a new “co-watch content” feature hidden within the DM function. The feature would join Facebook’s “Watch Party” and Facebook Messenger’s “Watch Videos Together” as ways to hang out together while actually spending time apart.
No comment from Instagram yet on when the feature could be launching to the public or exactly how it will work.
Have you tried co-watching yet? Tell us in the comments below.
Queen Elizabeth Removes Her Glove… For the ‘Gram
That’s right! Britain’s 92 year old monarch Queen Elizabeth II published her first Instagram post on Thursday via iPad.
View this post on Instagram
Today, as I visit the Science Museum I was interested to discover a letter from the Royal Archives, written in 1843 to my great-great-grandfather Prince Albert. Charles Babbage, credited as the world’s first computer pioneer, designed the “Difference Engine”, of which Prince Albert had the opportunity to see a prototype in July 1843. In the letter, Babbage told Queen Victoria and Prince Albert about his invention the “Analytical Engine” upon which the first computer programmes were created by Ada Lovelace, a daughter of Lord Byron. Today, I had the pleasure of learning about children’s computer coding initiatives and it seems fitting to me that I publish this Instagram post, at the Science Museum which has long championed technology, innovation and inspired the next generation of inventors. Elizabeth R. PHOTOS: Supplied by the Royal Archives © Royal Collection Trust / Her Majesty Queen Elizabeth II 2019
The image was shared to the Royal Instagram account that boasts more than 4.5 million followers. While staff regularly updates the account, this particular post marks the first time the queen has updated the account herself.
Creative Marketing Points to Lego This Week
While Samsung and Huawei’s foldable phones were the focus of social media buzz last week, Lego decided to jump on board with a foldable product of their own.
A stunning 5-inch cover display unfolds into an 11-inch pop-up story book. For endless creative play that never runs out of battery. pic.twitter.com/yodboV2aEK
— LEGO (@LEGO_Group) March 4, 2019
The Lego Fold boasts ‘endless creative play that never runs out of battery’. Touché, Lego.
Hidden Camera Catches Sneaky Cat in the Act
And finally, what would the end of the week be without a hilarious cat video?
Roommates set up a hidden camera to capture a cat breaking out the bathroom, and some of the tweet replies on the video are almost as good as the footage itself.