Virtual work is more popular than ever – it’s even gaining acceptance in buttoned-down industries like banking and government. But it’s really thriving in the world of marketing and communications. As an agency owner specializing in digital marketing and communications, I can attest first hand to the convenience that comes from having a virtual marketing team.
So, if you’re an organization looking for extra help, consider widening the net when it comes to hiring and add a virtual marketing team as an extension of your team.
Are You Ready to Hire a Virtual Marketing Team?
In 2017, a Regus Canada study showed nearly half of Canadian employees “…work from outside one of their employer’s main offices for half the week or more.” It’s fair to assume that number is probably higher today.
If you’re thinking about hiring a virtual marketing team, before you do, it’s important to get the rest of your senior leaders on board. And a top virtual team will be dedicated to your company’s success at least as much, if not more than your employees. So management, HR, even junior team members should be prepared to work with your virtual marketing team as partners.
It’s a good idea to have a strategy in place for a successful relationship with virtual employees and teams. Consider developing guidelines about how people will work together, how you’ll communicate and who will be the primary contact(s) for the virtual team.
Also, be clear about your expectations — your vision, as it were — because it pertains to teamwork overall. Determining what you want to achieve in advance ensures everyone is playing from the same playbook.
Why a Virtual Marketing Team is a Great Investment in Your Company
There many benefits to adding a virtual marketing team to your organization – let’s look at just a few:
First, think costs. While I don’t espouse creating a world where no one has employee protections and benefits, there are times when the right virtual team can fill a void more economically than hiring one full time would.
Perhaps you’re working on a fixed term project, like a product launch or a brand refresh? Maybe you need to have an in-depth social media strategy crafted and executed, and don’t have the bandwidth in-house?
Then, there’s the human resources part of the equation. Maybe you simply can’t find people with the right experience and expertise where you are located. Also, going through the hiring and on-boarding process is costly and time consuming, especially if the fit ends up not working out.
The Benefits of Working with Virtual Teams are Endless!
Speaking of talent, maybe the biggest bonus to working with an add-on virtual marketing team is the pool of talent you can access! Our team lives all across Canada with one freelancer based in the United States. We’ve even worked with subject matter experts outside of North America. This accessibility has allowed me to build a unique team of people with varying skill-sets and experience levels. Something I wouldn’t have been able to do quite so easily if we were working in the same physical space.
And study after study has proven that, generally speaking, remote workers are more productive and invested in their work than their in-office brothers and sisters. The reasons for this increased productivity are varied, but include the flexibility remote work offers, reduced stress in the absence of long commutes and/or childcare concerns, and fewer distractions than one would find in a traditional office setting.
Virtual Marketing Teams Are a Win-Win for Everyone
The bottom line is this—virtual work, works. It helps employees be more productive and feel trusted, resulting in increased corporate loyalty. And it saves companies money in the end, due to increased productivity, reduced absenteeism and employee turnover, as well a reduction in office space overhead.
Don’t be afraid of hiring a virtual digital marketing team to work on your behalf. It really is a win-win for everyone.
Have you worked (or do you work?) with a virtual marketing team? Are you a larger organization considering an add on virtual team to complement your current “on staff” teams? I would love to hear your thoughts on this!