Blogger Relations Archives

The Weekly Download – June 2, 2017

by Eden Spodek | Jun 2, 2017 | Blogger Relations, Brands, Customer Service, PR, Social Media, Technology, The Weekly Download

Happy Friday, Happy June and Happy Anniversary to my wonderful husband of 26 years, David Spodek! Time flies! We’ve got a lot to cover this week, including political social media blunders, underused influencer marketing, art gone digital, and of course, how could...

Why you need to pay attention to crowdfunding

by Eden Spodek | Jun 29, 2016 | Blogger Relations, Education, PR, Social Media

Did you know only 36% of all Kickstarter campaigns are funded? It’s true what they say about it taking a village, and you’ll need one to get fully funded. That’s why marketing and PR funds are often needed to hire the right team to help. Founders who realize this will...

Online Relationship Building and Offline Sales

by Eden Spodek | May 26, 2016 | Blogger Relations, Customer Service, Social Media

Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? I’ve always been a firm believer...

The Weekly Download – April 29, 2016

by Eden Spodek | Apr 29, 2016 | Blogger Relations, Brands, Education, Marketing, PR, Social Media, Technology

Here’s a little something new I’m adding to my blog—a weekly Friday download of a few stories about digital communications that caught my eye recently. Of course, I’ll be adding my two cents to each post and would love to hear your comments about these topics too....

Blogger relations: PR dinosaurs need to retire or get with the program

by Eden Spodek | Feb 25, 2013 | Blogger Relations

I wasn’t planning to write another blog post about blogger relations so soon and then this showed up in my inbox this morning. It pretty much sums up why it’s critical for PR people to stay current, build relationships with bloggers and do their research. What’s...

All that’s wrong with blogger relations…

by Eden Spodek | Feb 20, 2013 | Blogger Relations

(Photo credit: edenspodek) While I consider myself a communicator and I’ve worked for and with many PR agencies over the years, I don’t consider myself a PR person. So PR people, if you’re going to hate me for what I’m about to say, I can live with that. As some...