The Weekly Download — March 31, 2023
Happy Friday and welcome back to the Weekly Download — it’s our chance to walk you through this week’s top digital marketing and tech news that you might’ve missed, including the call for pause on AI experiments, even more changes at Twitter, new emoji from Apple, Google’s new ad transparency center, and the latest on […]
The Weekly Download – June 2, 2017
Happy Friday, Happy June and Happy Anniversary to my wonderful husband of 26 years, David Spodek! Time flies! We’ve got a lot to cover this week, including political social media blunders, underused influencer marketing, art gone digital, and of course, how could we forget the “covfefe”? Social media snafu lands MPs in hot water In case […]
Why you need to pay attention to crowdfunding
Did you know only 36% of all Kickstarter campaigns are funded? It’s true what they say about it taking a village, and you’ll need one to get fully funded. That’s why marketing and PR funds are often needed to hire the right team to help. Founders who realize this will include a budget specifically for […]
Online Relationship Building and Offline Sales
Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? I’ve always been a firm believer that online relationship building has a direct correlation to offline behavior and retail sales are no […]
The Weekly Download – April 29, 2016
Here’s a little something new I’m adding to my blog—a weekly Friday download of a few stories about digital communications that caught my eye recently. Of course, I’ll be adding my two cents to each post and would love to hear your comments about these topics too. Take a look at what’s been filling up […]
Blogger relations: PR dinosaurs need to retire or get with the program
I wasn’t planning to write another blog post about blogger relations so soon and then this showed up in my inbox this morning. It pretty much sums up why it’s critical for PR people to stay current, build relationships with bloggers and do their research. What’s wrong? Lots. I won’t get into all the details […]
All that’s wrong with blogger relations…
(Photo credit: edenspodek) While I consider myself a communicator and I’ve worked for and with many PR agencies over the years, I don’t consider myself a PR person. So PR people, if you’re going to hate me for what I’m about to say, I can live with that. As some of you know, I’ve been […]
Marketing to women – it’s not about free stuff
If you build it they will come may apply in baseball but not when marketing to women as confirmed by my recent experience attending two conferences* aimed at influential women online, primarily mommy bloggers.** She’sConnected Conference built a foundation supported by the strength of relationships with brands and an online community platform. It promised to […]
I won’t accept money for writing reviews. Period.
Working on both sides of the blogger relations’ equation full-time for the past year or so has really been an eye opener as far as the challenges facing bloggers, brands and the agencies that represent the latter. Over the past few months in particular, I’ve been exposed to a few situations where the concept of […]