Why you need to pay attention to crowdfunding
Did you know only 36% of all Kickstarter campaigns are funded? It’s true what they say about it taking a village, and you’ll need one to get fully funded. That’s why marketing and PR funds are often needed to hire the right team to help. Founders who realize this will...
Online Relationship Building and Offline Sales
Research shows retailers that use Twitter drive online sales, and have a competitive advantage during the holiday season. But what is the effect of online relationship building by employees of retail brands, and eventual offline sales? I’ve always been a firm believer...
The Weekly Download – April 29, 2016
Here’s a little something new I’m adding to my blog—a weekly Friday download of a few stories about digital communications that caught my eye recently. Of course, I’ll be adding my two cents to each post and would love to hear your comments about these topics too....
Blogger relations: PR dinosaurs need to retire or get with the program
I wasn’t planning to write another blog post about blogger relations so soon and then this showed up in my inbox this morning. It pretty much sums up why it’s critical for PR people to stay current, build relationships with bloggers and do their research. What’s...
All that’s wrong with blogger relations…
(Photo credit: edenspodek) While I consider myself a communicator and I’ve worked for and with many PR agencies over the years, I don’t consider myself a PR person. So PR people, if you’re going to hate me for what I’m about to say, I can live with that. As some...Curious about crowdfunding, but not sure where to start?
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It’s Friday! This week, see what the most popular emoji in Canada is, how you can ghost your way out of a Twitter conversation, the head scratching over Instagram’s new Notes function, how creators are using all the short-form video formats, and finally, the first stunning picture from NASA’s James Webb Space Telescope. It’s #TheWeeklyDownload: bit.ly/3o5ZIJt #deepspace
