If you build it they will come may apply in baseball but not when marketing to women as confirmed by my recent experience attending two conferences* aimed at influential women online, primarily mommy bloggers.** She’sConnected Conference built a foundation supported...
Working on both sides of the blogger relations’ equation full-time for the past year or so has really been an eye opener as far as the challenges facing bloggers, brands and the agencies that represent the latter. Over the past few months in particular, I’ve been...
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