Your Guide to Winning Digital Marketing in 2025
We can’t believe it — 2025 is almost here! Now is the perfect time to plan how to start the new year on the right foot. And no, we’re not talking about fleeting New Year’s resolutions — we’re talking about intentional, strategic marketing planning that delivers measurable results. Whether you’re gearing up to launch something […]
Align and Attract: Use Core Values to Land Dream Clients
In today’s dynamic business landscape, standing out isn’t just about offering industry-leading products or services. The real magic lies in your brand’s core values. These values aren’t just statements—they’re the essence of who you are and what you stand for. When clearly defined and authentically communicated, your core values become a magnet, attracting clients who […]
Navigating the Brandscape: Personal vs. Company Brands
Building a strong brand is crucial for success in the modern business world, but there often needs to be clarity between a company and a personal brand. While both are powerful—and necessary—they serve different purposes and convey unique messages. Understanding these differences can help you maximize the potential of both, creating a cohesive blend that […]
7 Tactics to Skyrocket Email Conversions
When it comes to boosting email conversions, our expert team at Spodek & Co. has got you covered. With Google and Yahoo implementing stringent email deliverability rules, reaching your subscribers has become more complex. Now more than ever, it’s crucial to authenticate your emails using robust security protocols and follow best practices for deliverability and […]
6 Steps to Craft a Compelling Brand Story that Sells
Your brand story is more important than ever in today’s highly competitive business landscape. A brand story is a narrative that communicates your business’s values, mission, and personality. It’s a way of telling your customers who you are, what you stand for, and, most importantly, why they should choose your brand over others. This blog […]
Five Reasons Why Email Marketing Is One of the Most Effective Marketing Tools
Email marketing is not dead. In fact, quite the opposite — did you know that 73% of Millennials prefer that communications from businesses come via email, and that 99% of consumers check their email every day, with many feeling that email is the best way to receive updates from brands? These numbers highlight why it’s […]
The Weekly Download – February 4, 2022
Happy Friday and welcome to your favourite digital news update, The Weekly Download. Join us as we discuss: Apple announcing it will be hosting unlisted apps, The New York Times buying Wordle, Instagram adding an option to convert Stories highlights to Reels, and TikTok announcing initiatives for Black History Month — plus some Friday Fun! […]
Use Storytelling to Start Cultivating Your Superfans
“In today’s world, meaningful differences between businesses are rarely rooted in price or product, but instead in customer experience.” ― Jay Baer, Hug Your Haters: How to Embrace Complaints and Keep Your Customers I’ve been reading and following Jay Baer for about 10 years and have seen him deliver several keynote presentations. He is an outspoken advocate […]
The Weekly Download – October 29, 2021
Happy Friday and welcome back to another installment of The Weekly Download! For those of you who are celebrating on Sunday, we hope you have a safe and spooky Halloween. This week in your favourite digital news roundup: Facebook changes its name to Meta, LinkedIn adds new features to company pages and expands freelancer discovery […]
The Weekly Download – July 9, 2021
Happy Friday and thanks for joining us for another installment of The Weekly Download! On the agenda today: TikTok becomes CareerTok, ‘Search Atlas’ gives users a peek beyond Google’s algorithm, Facebook tests a new ‘Threads’ option for in-feed posts, and heartwarming Friday Fun to kick off the weekend. TikTok Wants Users to Send Their Video […]