6 Steps to Craft a Compelling Brand Story that Sells

Discover the six steps to help you create a brand story that sells.

Your brand story is more important than ever in today’s highly competitive business landscape.  A brand story is a narrative that communicates your business’s values, mission, and personality. It’s a way of telling your customers who you are, what you stand for, and, most importantly, why they should choose your brand over others. This blog […]

Five Reasons Why Email Marketing Is One of the Most Effective Marketing Tools

Email marketing is not dead. In fact, quite the opposite — did you know that 73% of Millennials prefer that communications from businesses come via email, and that 99% of consumers check their email every day, with many feeling that email is the best way to receive updates from brands? These numbers highlight why it’s […]

The Weekly Download – February 4, 2022

Happy Friday and welcome to your favourite digital news update, The Weekly Download. Join us as we discuss: Apple announcing it will be hosting unlisted apps, The New York Times buying Wordle, Instagram adding an option to convert Stories highlights to Reels, and TikTok announcing initiatives for Black History Month — plus some Friday Fun! […]

Use Storytelling to Start Cultivating Your Superfans

“In today’s world, meaningful differences between businesses are rarely rooted in price or product, but instead in customer experience.” ― Jay Baer, Hug Your Haters: How to Embrace Complaints and Keep Your Customers I’ve been reading and following Jay Baer for about 10 years and have seen him deliver several keynote presentations. He is an outspoken advocate […]

The Weekly Download – October 29, 2021

Happy Friday and welcome back to another installment of The Weekly Download! For those of you who are celebrating on Sunday, we hope you have a safe and spooky Halloween. This week in your favourite digital news roundup: Facebook changes its name to Meta, LinkedIn adds new features to company pages and expands freelancer discovery […]

The Weekly Download – July 9, 2021

Happy Friday and thanks for joining us for another installment of The Weekly Download! On the agenda today: TikTok becomes CareerTok, ‘Search Atlas’ gives users a peek beyond Google’s algorithm, Facebook tests a new ‘Threads’ option for in-feed posts, and heartwarming Friday Fun to kick off the weekend.  TikTok Wants Users to Send Their Video […]

The Weekly Download – May 21, 2021

Before you hit “out of office” for the Canadian May long weekend, check out some of this week’s biggest news with another helping of The Weekly Download! On deck today:  Google’s new tool to identify skin conditions, an easier way to change compromised passwords in Chrome, Spotify’s quest for podcast transcription, Twitter finally makes the […]

The Weekly Download – May 7, 2021

EXTRA Gum commerical, friends holding eachother

Welcome back to another edition of The Weekly Download! Here’s what you might have missed this week: The details on the Nielsen Annual Marketing Report, a social media issues management case for consideration, Twitter’s Tip Jar, Instagram’s new digital magazine, and Friday Fun. Nielsen Annual Marketing Report If the past year has taught us anything, […]

The Weekly Download – April 23, 2021

Welcome back to The Weekly Download! Here’s what you might’ve missed this week: Apple unveils its latest tech at its spring event, Instagram launches new tools to filter abuse, Canada’s “vaccine hunters”, potential changes to Facebook’s News Feed algorithm, and Friday Fun. Apple Unveils its Latest Tech From AirTags to the Purple iPhone 12, Apple […]

The Weekly Download – March 26, 2021

Welcome back and Happy Friday! We’re kicking off the weekend with another installment of The Weekly Download. The Cinnamon Toast Crunch surprise the internet can’t stop talking about, Facebook boosts rule violation enforcement in Groups, Slack backtracks on its “DM anyone” feature, Twitter explores the potential for emoji reactions, and Friday Fun. The Cinnamon Toast […]