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Five Reasons Why Email Marketing Is One of the Most Effective Marketing Tools

Five Reasons Why Email Marketing Is One of the Most Effective Marketing Tools

by Eden Spodek | Mar 28, 2022 | Brands, Marketing

Email marketing is not dead. In fact, quite the opposite — did you know that 73% of Millennials prefer that communications from businesses come via email, and that 99% of consumers check their email every day, with many feeling that email is the best way to receive...
The Weekly Download – February 4, 2022

The Weekly Download – February 4, 2022

by Eden Spodek | Feb 4, 2022 | Brands, Instagram, Social Media, The Weekly Download

Happy Friday and welcome to your favourite digital news update, The Weekly Download. Join us as we discuss: Apple announcing it will be hosting unlisted apps, The New York Times buying Wordle, Instagram adding an option to convert Stories highlights to Reels, and...
Use Storytelling to Start Cultivating Your Superfans

Use Storytelling to Start Cultivating Your Superfans

by Eden Spodek | Jan 25, 2022 | Brands, Customer Service, Marketing

“In today’s world, meaningful differences between businesses are rarely rooted in price or product, but instead in customer experience.” ― Jay Baer, Hug Your Haters: How to Embrace Complaints and Keep Your Customers I’ve been reading and following Jay Baer for about...
The Weekly Download – October 29, 2021

The Weekly Download – October 29, 2021

by Eden Spodek | Oct 29, 2021 | Brands, Instagram, Social Media, Technology, The Weekly Download

Happy Friday and welcome back to another installment of The Weekly Download! For those of you who are celebrating on Sunday, we hope you have a safe and spooky Halloween. This week in your favourite digital news roundup: Facebook changes its name to Meta, LinkedIn...
The Weekly Download – July 9, 2021

The Weekly Download – July 9, 2021

by Eden Spodek | Jul 9, 2021 | Brands, Social Media, Technology, The Weekly Download

Happy Friday and thanks for joining us for another installment of The Weekly Download! On the agenda today: TikTok becomes CareerTok, ‘Search Atlas’ gives users a peek beyond Google’s algorithm, Facebook tests a new ‘Threads’ option for in-feed posts, and heartwarming...
The Weekly Download – May 21, 2021

The Weekly Download – May 21, 2021

by Eden Spodek | May 21, 2021 | Brands, Social Media, Technology, The Weekly Download

Before you hit “out of office” for the Canadian May long weekend, check out some of this week’s biggest news with another helping of The Weekly Download! On deck today:  Google’s new tool to identify skin conditions, an easier way to change compromised passwords in...
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