Case Study Archives - Spodek & Co.

Digital Marketing Branding: What I Learned When Mine Changed

by Eden Spodek | May 28, 2018 | Case Study, Eden Spodek

I think it’s safe to say Spring is finally here. In fact, it’s feeling a lot like summer here in Toronto. Sometimes it feels like seasons change in an instant. Which got me reflecting on how quickly the past year and a half has flown by. About 18 months ago, I...

Interview: Kickstarter Whiz Lora DiFranco of Free Period Press

by Eden Spodek | Oct 11, 2016 | Case Study, Crowdfunding

Lora DiFranco is no stranger to crowdfunding. She came on my radar about a year ago when I saw her now successfully-funded Kickstarter campaign for You Got This: A Mantra Coloring Book. I sent her a message during the campaign and was delighted not only at how quickly...

The Weekly Download – June 10, 2016

by Eden Spodek | Jun 10, 2016 | Case Study, Social Media, The Weekly Download

What a week it’s been. I don’t know about you but most of what’s been filling my feed hasn’t been quite bleak. Here’s a few stories about digital communications that caught my eye over. As always, I’d love to hear your comments about these topics too and please let me...

How does a video go viral?

by Eden Spodek | Mar 15, 2014 | Case Study, Education, Marketing, Pop Culture, Social Media, Video

A journalist and a video creator share their real-life experiences In Five simple steps for creating a viral video I wrote about my experience sharing a video that went viral. There are some who think they’ve unlocked the science of making a viral video and many...

Five simple steps for creating a viral video

by Eden Spodek | Mar 14, 2014 | Case Study, Marketing, Pop Culture, Social Media, Video

Or how to see your picture on the cover of the Rolling Stone Everyone wants to know the secret sauce for making a video go viral. Well read on, by the end of this story you’ll know exactly how it’s done. Promise. Last weekend my husband celebrated a birthday...

Case Study: What’s in a (Yummy)Name?

by Eden Spodek | Apr 8, 2013 | Case Study

How a rebranded company found its name by starting with a domain search One thing you probably don’t know about me is that I’m a bit of a domain name geek hog. I own 24, most of which aren’t in current use. So, when I heard about how the newly rebranded Atom Agency...