by Eden Spodek | Jan 25, 2022 | Brands, Customer Service, Marketing
“In today’s world, meaningful differences between businesses are rarely rooted in price or product, but instead in customer experience.” ― Jay Baer, Hug Your Haters: How to Embrace Complaints and Keep Your Customers I’ve been reading and following Jay Baer for about...
by Eden Spodek | Jan 17, 2020 | Brands, Customer Service, Digital Marketing, eCommerce, Events, Influencer marketing, Instagram, Leadership, Marketing, Pop Culture, PR, Social Media, Technology, The Weekly Download
Welcome back to your favourite roundup of all things digital marketing, tech and more… It’s time for The Weekly Download! Maple Leaf Foods CEO makes headlines after sharing his thoughts on the Flight 752 tragedy, an update on the possibility of Twitter “edit”...
by Eden Spodek | Aug 2, 2019 | Brands, Customer Service, PR, Social Media, Technology, The Weekly Download
What’s better than a Friday before a long weekend? A Friday before a long weekend with a side of The Weekly Download! Here’s what you might have missed this week: Capital One’s massive data breach, YouTubers fight back against demonetization, PM Justin Trudeau makes...
by Eden Spodek | Jun 14, 2019 | Brands, Customer Service, Digital Marketing, Eden Spodek, Events, Instagram, Marketing, Pop Culture, PR, Social Media, Technology, The Weekly Download
How are we feeling this morning, Canada? After a series filled with late (very late!) night games, and a nail biting, nerve wracking Game 6, the Raptors made HISTORY last night by winning the NBA championship title! The entire country was LIT UP, the celebrations went...
by Eden Spodek | Mar 25, 2019 | Customer Service, Social Media
How well do you listen to customers? I mean really listen? If active listening is not practiced regularly in your business, it could be having an impact on your bottom line. Here’s why. Why Active Listening is So Important Listening involves more than just hearing...
by Eden Spodek | Feb 11, 2019 | Customer Service, Digital Marketing, eCommerce
You’ve put a lot of hard work into growing your eCommerce business. And your goal is to convert browsers – digital window shoppers – into purchasers. But sales aren’t where you would like them to be. So, what’s up? Let’s have a look at three common...