Use Storytelling to Start Cultivating Your Superfans

“In today’s world, meaningful differences between businesses are rarely rooted in price or product, but instead in customer experience.” ― Jay Baer, Hug Your Haters: How to Embrace Complaints and Keep Your Customers I’ve been reading and following Jay Baer for about 10 years and have seen him deliver several keynote presentations. He is an outspoken advocate […]

The Weekly Download – January 17, 2020

Weekly Download Jan 17

Welcome back to your favourite roundup of all things digital marketing, tech and more… It’s time for The Weekly Download! Maple Leaf Foods CEO makes headlines after sharing his thoughts on the Flight 752 tragedy, an update on the possibility of Twitter “edit” button, YouTube introduces Profile cards, a bizarre new candle scent from the […]

The Weekly Download – August 2, 2019

Weekly Download August 2

What’s better than a Friday before a long weekend? A Friday before a long weekend with a side of The Weekly Download!  Here’s what you might have missed this week: Capital One’s massive data breach, YouTubers fight back against demonetization, PM Justin Trudeau makes Pride history and Facebook wants to read your mind. Plus, did […]

The Weekly Download – June 14, 2019

Weekly Download June 14

How are we feeling this morning, Canada? After a series filled with late (very late!) night games, and a nail biting, nerve wracking Game 6, the Raptors made HISTORY last night by winning the NBA championship title! The entire country was LIT UP, the celebrations went on into the wee hours, and Canada can proudly […]

Listen to Customers: How Active Listening Can Improve Your Bottom Line

Active Listening

How well do you listen to customers? I mean really listen? If active listening is not practiced regularly in your business, it could be having an impact on your bottom line. Here’s why. Why Active Listening is So Important Listening involves more than just hearing what’s being said. Or reading a bit of feedback or […]

Three Common eCommerce Pain Points

E-Commerce Pain Points

You’ve put a lot of hard work into growing your eCommerce business. And your goal is to convert browsers – digital window shoppers – into purchasers. But sales aren’t where you would like them to be. So, what’s up? Let’s have a look at three common eCommerce pain points that result in abandoned shopping carts. […]

The Weekly Download – August 11, 2017

The Weekly Download - August 11, 2017

Happy Friday, friends! This week we’re chatting about how the Internet is helping reunite a little girl and her best friend, Instagram’s live broadcast update – seems there’s a new update from them every week, Alexandra Samuel’s take on smartphones and kids, a serious signage mishap at Walmart, the meme-ification of politics and some Friday […]

The Weekly Download – June 2, 2017

The Weekly Download - June 2, 2017

Happy Friday, Happy June and Happy Anniversary to my wonderful husband of 26 years, David Spodek! Time flies! We’ve got a lot to cover this week, including political social media blunders, underused influencer marketing, art gone digital, and of course, how could we forget the “covfefe”? Social media snafu lands MPs in hot water In case […]

The Weekly Download – May 12, 2017

The Weekly Download – May 12, 2017

Winter, spring, summer or fall? Weather wise, we’ve had a taste all seasons this week. May didn’t get the memo that winter ended two months ago. Our hearts go out to friends and colleagues affected by floods. As for the digital world, we’ve got a lot to talk about, including a social app’s new mental health […]

The Weekly Download – April 28, 2017

The Weekly Download – April 28, 2017

Can you believe it’s already the end of April? What a month! We’re thrilled the new season has brought us some awesome new clients and on a person level, our household has officially joined the boomerang phase of  parenting. Fun times! This week we’re chatting about designer knockoffs (not the kind you might think!), hi-tech […]