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The Weekly Download – December 18, 2020

The Weekly Download – December 18, 2020

by Eden Spodek | Dec 18, 2020 | Brands, Digital Marketing, Education, Instagram, Pop Culture, Social Media, Technology

Happy Friday and welcome back to The Weekly Download! Here’s what made headlines this week: Twitter explains its new verification process, Google’s ‘Year in Search 2020’, Facebook continues the fight against COVID-19 misinformation, the Pantone Color of the Year 2021,...
The Weekly Download – November 6, 2020

The Weekly Download – November 6, 2020

by Eden Spodek | Nov 6, 2020 | Education, Events, Marketing, Social Media, Technology, The Weekly Download

Welcome back to The Weekly Download. After a long week, it’s time to unwind with some digital marketing news – and Friday Fun The Spodek & Co. team has been attending Cultivate Advisors’ Catapult conference this week – in fact, we’re a proud Catapult...
The Weekly Download – October 16, 2020

The Weekly Download – October 16, 2020

by Eden Spodek | Oct 16, 2020 | Brands, Digital Marketing, Education, Events, Instagram, Social Media, Technology, The Weekly Download

Happy Friday and welcome back to The Weekly Download!  Here’s what you might have missed in the news this week: Facebook finally decides its hate speech policy will include a ban on Holocaust denial and distortion, vlogger Barbie helps kids make sense of racism, the...
The Weekly Download – June 12, 2020

The Weekly Download – June 12, 2020

by Eden Spodek | Jun 12, 2020 | Brands, Digital Marketing, Education, Pop Culture, PR, Social Media, Technology, The Weekly Download

The weekend has finally arrived and we’re ready to dive into another edition of The Weekly Download – here’s what we’re chatting about today: Why gyms around the world are breaking ties with CrossFit, Twitter’s new ‘request verification’ feature, free LinkedIn...
The Weekly Download – June 5, 2020

The Weekly Download – June 5, 2020

by Eden Spodek | Jun 5, 2020 | Education, Events, Pop Culture, The Weekly Download

This past week our team dedicated time to listen and learn how we can grow to be supportive allies for Black people and other people of colour.  As a team that has navigated our lives through white privilege, knowing where to start both personally and...
The Weekly Download – May 1, 2020

The Weekly Download – May 1, 2020

by Eden Spodek | May 1, 2020 | Brands, Digital Marketing, Education, Events, Instagram, Marketing, Pop Culture, Social Media, Technology, The Weekly Download

Welcome, May! We’re kicking off a new month today with another edition of The Weekly Download. On the docket: Facebook Messenger Rooms, Google Meet is now free for anybody, Google Shopping opens up free product listings, Apple makes Face ID easier for mask wearers,...
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It’s Friday! This week, see what the most popular emoji in Canada is, how you can ghost your way out of a Twitter conversation, the head scratching over Instagram’s new Notes function, how creators are using all the short-form video formats, and finally, the first stunning picture from NASA’s James Webb Space Telescope. It’s #TheWeeklyDownload: https://bit.ly/3o5ZIJt #deepspace

It’s Friday! This week, see what the most popular emoji in Canada is, how you can ghost your way out of a Twitter conversation, the head scratching over Instagram’s new Notes function, how creators are using all the short-form video formats, and finally, the first stunning picture from NASA’s James Webb Space Telescope. It’s #TheWeeklyDownload: bit.ly/3o5ZIJt #deepspace ... See MoreSee Less

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Jun 29

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New on the Blog 💻 Do you think hiring a marketing agency is something only big brands can afford? Or that one person can take care of all your company’s marketing efforts? And what is fractional marketing? It’s getting harder for brands to stand out and stay relevant to their customers; tap the link in bio to read our latest blog post and learn how hiring a marketing agency can help grow your business.
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Apr 27

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New on the Blog 🤔 What is content marketing and why is it important for your brand? Using storytelling to create engaging and authentic content can help you build a loyal community and boost your bottom line. Read our latest blog post to learn more.
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Mar 28

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Did you know that 99% of consumers check their email daily? Check out our latest blog post to learn why #emailmarketing has the best #ROI and how you can use it to strengthen your #digitalstrategy. Link in bio!
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Mar 8

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It’s #InternationalWomensDay! Today, we are reminded to reflect on and celebrate the strides we’ve made as women on our mission for equality. Together we can continue our work to #BreakTheBias by calling out acts of discrimination and inequality when we see them. In the words of Ruth Bader Ginsburg: “I don’t say women’s rights—I say the constitutional principle of the equal citizenship stature of men and women.” Reach out to the special women in your life today.
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Feb 1

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New on the Blog ✨ After another tumultuous year that required lots of pivoting, we’ve been thinking a lot about where #digitalmarketing is headed in 2022. From email marketing, to inclusivity, data trends, and authenticity, we’ve looked at what to expect in the coming year. Tap the link in bio to find out what you need to be doing in 2022. Link in bio!
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Jan 26

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Are you ready to celebrate your existing clients and customers? What about your ideal customer—are you attracting them? How can storytelling and brand advocates, or superfans, help? Read our blog post to learn how to make stronger connections with your clients and how to cultivate superfans. Tap the link in bio.
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Dec 31

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And just like that, 2021 is over. We’ve had some time to reflect and we’re so grateful for all that’s been accomplished during such a challenging time. Thank you to our loyal clients, agency partners, team members, and all the connections we’ve made in between – it’s been a pleasure. We’re looking forward to another year of helping clients and partners crush their goals, growing our network, and implementing our corporate values in new ways. Wishing everyone a safe, happy, and successful New Year! As always, if you need any marketing support, our (virtual) door is always open. Link in bio 🔗 #happynewyear #happy2022 #newyear #newyearlist #newyeartodolist #newyearresolutions
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Dec 23

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Wishing everyone a wonderful holiday break! 💫 We can’t wait to jump into 2022 and start helping clients crush another year’s goals. As we continue to navigate these challenging times during the holiday season, we hope everyone stays safe and healthy while spending time with those who matter most. Take time to rest and enjoy yourself – you deserve it! #happyholidays #staysafe #bemerry #christmasgreetings #holiday #winterbreak #festiveseason #MerryChristmas #2022
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Dec 9

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It’s a girl!  Congratulations to our Senior Account Coordinator, @alyssamsalmon, who welcomed a gorgeous baby girl into her family. The Spodek & Co. family grows and we are so excited to meet our newest member.
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Nov 30

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Today is #givingtuesday! 📣 Let’s join the generosity movement and rally behind our favourite causes. In these challenging times, giving back in even the smallest way can go a long way. Our local non-profit organizations need all the help they can get, so let’s join together and amplify small acts of kindness in our communities. This year @spodekandco is giving to @dinecollab, a local community food project supporting The Beeton Cupboard Food Bank. Let’s be part of a global generosity movement!
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Nov 29

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Happy Chanukah! Chag Samaech to all of our friends celebrating. 🕎
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Nov 11

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Honouring #RemembranceDay2021 Today we recognize and commemorate the brave Canadians who have, who do, and who will bravely serve and sacrifice for our country. Did you know that 2021 marks the 100th anniversary of the Remembrance Poppy in Canada? #LestWeFoget #canadaremembers
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Nov 4

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Have you heard the term “social media manager” floating around? Curious about how your business could benefit from this type of offering? Let us break it down for you! Social media managers (SMM) help businesses focus on what matters to them most while keeping their content fresh, their community connected and communications on strategy. ✨ More specifically, SMMs can be responsible for creating content, engaging with your community, growing your following, tracking your insights, implementing social media trends, offering email marketing support, and so much more. 👩🏻💻 Think a social media manager is something your business could benefit from? Connect with our team today to learn how we can help you grow your business.
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Nov 3

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According to @hubspot, as of July 2021, approximately 57% of the world’s population is active on social media. That’s 4.48 BILLION people! As the number of people on social media channels continues to rise, it’s more important than ever to build a strong foundation for your business across all major platforms. From consistent branding to content creation, you need to make sure your business is making the most of its social media presence. Learn more about how our team can help – link in bio!
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Nov 2

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YES ✅ or NO✖️ - is your website optimized and ready for 2022? If you answered “no,” it’s time to bump that to the top of your to-do list. Especially after the recent Facebook, Instagram and WhatsApp outage, your website must work optimally for your clients and customers to make sure they can always get in touch. Need support? Reach out to our team of experts – link in bio!
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Oct 28

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The new year is coming up quickly! Have you revised your KPIs for 2022? Naturally, businesses have had to pivot a lot over the last couple of years -- which means their key performance indicators should have, too. Change is meaningful and should always be measured. Without strategic KPIs in place, it’s almost impossible to determine if and how business goals are met. Specific indicators are essential in the development of recipes for growth, new projects and more. Need help nailing down KPIs within your business? Connect with us today - link in bio!
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Oct 26

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Who are you creating your content for? 🤔 Your followers or your audience? Because those are two very different audiences. Let us explain. ⬇️ You could have 1,000 followers, but only 10 people looking at your content. THOSE are the people you need to be creating your content for. Why are THEY engaging with you? What excites THEM? If you can figure that out, you’re already winning. So why create content for 10 people instead of everyone? Because those ten people are your audience. And when you look after them, you foster a community. Those 10 people are the ones who will have the biggest impact on the content you create. Need support finding your audience for #2022? Connect with via the link in our bio.
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Oct 25

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Today’s workday mantra!
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Oct 20

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Is your company’s social media taking your focus away from what you love doing? Many of our clients have come to us saying that managing their brand’s social media is a full-time job on top of a full-time job. That’s when we step in to show them that they don’t have to do it all. Hiring a social media manager gives business owners their time back to work on what matters most—their business. What does a social media manager do? 📲 Creates content 📲 Engages with community 📲 Grows following 📲 Tracks insights 📲 Follows social media trends 📲 + so much more! Let’s connect today so you can get back to doing what you love! Link in bio.
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Oct 18

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🎥 The Future of Video 🎥 Have you started planning your video content for 2022? If there’s one thing we know for sure heading into 2022 – it’s best to keep it short and sweet. After the launch of bite-sized content across most social platforms, users (and apps) are favouring shorter video content. Attention spans are getting shorter, which means that brands need to become more efficient at telling short and engaging stories. Our advice? 🎥 Focus on one idea at a time 🎥 Use high-quality video 🎥 Add captions 🎥 Include popular “sounds” and “music” Need more industry insight? Reach out to our team to see how we can help with your strategic planning for 2022.
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Oct 14

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🎉 It’s our anniversary🎉 This week, we’re celebrating our 11th anniversary at @spodekandco! Since 2010, we’ve been helping businesses of all sizes grow their digital footprint, tell their stories and connect with their audiences. Like many businesses, there have been some pivots along the way, but we’re so proud of how far we’ve come. Thanks for being a part of our journey! 👩🏻‍💻
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Oct 11

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🦃 Thanksgiving 🍂 We hope everyone is enjoying the long weekend as we celebrate Thanksgiving in Canada. Today we’re reflecting on all that we are thankful for--gathering with family and friends to share a special meal and enjoy the fall colours. With this in mind, we recognize that this holiday is a piece of Canada’s history that has greatly impacted Indigenous peoples. If you’re interested in learning more about the history of Canada’s Thanksgiving, please visit the link in our bio for resources on this topic.
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Oct 5

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According to @Google, over 90% of global shoppers say they’ve discovered new brands or products on @YouTube. 🎥 It should come as no surprise that we recommend that your business should be sharing video content about your product and/or service offerings, creating YouTube ads, and linking your content on other platforms. Need video, advertising, or content support? Reach out to our intergenerational team of experts for all things digital! Link in bio.
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Sep 30

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Today is the National Day for Truth and Reconciliation in Canada. After careful consideration, @spodekandco will be closed. Staying true to our values we feel that it’s imperative to acknowledge the importance of this day. Our team members will be involved in meaningful activities and, earlier this year, we made donations to the Indian Residential School Survivors Society, the Native Women’s Association of Canada and the @downiewenjack Fund. We’d also like to recognize the growing number of mass unmarked graves that are being uncovered across Canada. This is a part of our country’s history and it is vital that we take ownership for the loss of these Indigenous children as a nation. Here are a few accounts we recommend you follow for education and inspiration: @_anishinaabekwe @inuktitut_ilinniaqta @firstnationphotographer @notoriouscree @asha.frost
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