Spodek & Co.
  • What We Do
  • Our Work
  • Who We Are
  • Blog
  • Contact
Select Page
The Weekly Download – December 18, 2020

The Weekly Download – December 18, 2020

by Eden Spodek | Dec 18, 2020 | Brands, Digital Marketing, Education, Instagram, Pop Culture, Social Media, Technology

Happy Friday and welcome back to The Weekly Download! Here’s what made headlines this week: Twitter explains its new verification process, Google’s ‘Year in Search 2020’, Facebook continues the fight against COVID-19 misinformation, the Pantone Color of the Year 2021,...
The Weekly Download – November 6, 2020

The Weekly Download – November 6, 2020

by Eden Spodek | Nov 6, 2020 | Education, Events, Marketing, Social Media, Technology, The Weekly Download

Welcome back to The Weekly Download. After a long week, it’s time to unwind with some digital marketing news – and Friday Fun The Spodek & Co. team has been attending Cultivate Advisors’ Catapult conference this week – in fact, we’re a proud Catapult...
The Weekly Download – October 16, 2020

The Weekly Download – October 16, 2020

by Eden Spodek | Oct 16, 2020 | Brands, Digital Marketing, Education, Events, Instagram, Social Media, Technology, The Weekly Download

Happy Friday and welcome back to The Weekly Download!  Here’s what you might have missed in the news this week: Facebook finally decides its hate speech policy will include a ban on Holocaust denial and distortion, vlogger Barbie helps kids make sense of racism, the...
The Weekly Download – June 12, 2020

The Weekly Download – June 12, 2020

by Eden Spodek | Jun 12, 2020 | Brands, Digital Marketing, Education, Pop Culture, PR, Social Media, Technology, The Weekly Download

The weekend has finally arrived and we’re ready to dive into another edition of The Weekly Download – here’s what we’re chatting about today: Why gyms around the world are breaking ties with CrossFit, Twitter’s new ‘request verification’ feature, free LinkedIn...
The Weekly Download – June 5, 2020

The Weekly Download – June 5, 2020

by Eden Spodek | Jun 5, 2020 | Education, Events, Pop Culture, The Weekly Download

This past week our team dedicated time to listen and learn how we can grow to be supportive allies for Black people and other people of colour.  As a team that has navigated our lives through white privilege, knowing where to start both personally and...
The Weekly Download – May 1, 2020

The Weekly Download – May 1, 2020

by Eden Spodek | May 1, 2020 | Brands, Digital Marketing, Education, Events, Instagram, Marketing, Pop Culture, Social Media, Technology, The Weekly Download

Welcome, May! We’re kicking off a new month today with another edition of The Weekly Download. On the docket: Facebook Messenger Rooms, Google Meet is now free for anybody, Google Shopping opens up free product listings, Apple makes Face ID easier for mask wearers,...
« Older Entries

Archives

Get news, views and helpful tips about digital communications direct to your inbox.



We respect your privacy. View our Privacy Policy.

Curious about crowdfunding, but not sure where to start?

This ebook has you covered with the 7 Essentials to a Successful Crowdfunding Campaign. Get it now on Amazon!

OUR VIEWS

  • Blogger Relations
  • Brands
  • Case Study
  • Crowdfunding
  • Customer Service
  • Digital Marketing
  • eCommerce
  • Eden Spodek
  • Education
  • Events
  • Influencer marketing
  • Instagram
  • Leadership
  • Marketing
  • Pop Culture
  • PR
  • Social Media
  • Technology
  • The Weekly Download
  • Tip of the Week
  • Uncategorized
  • Video

FACEBOOK

Comments Box SVG iconsUsed for the like, share, comment, and reaction icons
Spodek & Co.
5 days ago
Spodek & Co.
Happy Friday! The Weekly Download is back: #Instagram updates their #insights tool, tests collaborative posts and adds “Sensitive Content Control”, #YouTube explores #livestream #shopping and #Twitter experiments with a new downvote system. Check it out 👉🏽https://bit.ly/3rus4hm

Happy Friday! The Weekly Download is back: #Instagram updates their #insights tool, tests collaborative posts and adds “Sensitive Content Control”, #YouTube explores #livestream #shopping and #Twitter experiments with a new downvote system. Check it out 👉🏽https://bit.ly/3rus4hm ... See MoreSee Less

View on Facebook
· Share
Share on Facebook Share on Twitter Share on Linked In Share by Email
View Comments
  • Likes: 0
  • Shares: 0
  • Comments: 0

Comment on Facebook

Load more

INSTAGRAM

spodekandco

View

Jul 27

Open
Did you hear the news? 📰 @instagram’s CEO Adam Mosseri recently announced that the platform is no longer a photo sharing app. This took some by surprise, but the app has been changing for quite some time as video continues to dominate the digital world. Want to learn more about how your brand can integrate video into your digital marketing plan? Head to the link in our bio!
6 1

spodekandco

View

Jul 23

Open
Does writing content for your brand’s social media channels stress you out? Here’s a hot tip! 🗓️ Write your month’s content a month AHEAD of time. Sounds like a lot of work – we know – but we promise it’s worth it. Here’s why: ✍🏼 You can plan out themes, promotions, important messages, etc., in an organized matter. ✍🏼 You can look for special social media days that speak to your brand (think #NationalRelaxationDay) and get involved in the conversation. ✍🏼 You’ll have more time to rework and revise your messaging to make sure only high-quality content is shared. ✍🏼 You’ll be able to schedule content ahead of time making sharing SO easy (if you use a scheduling tool or are scheduling directly in a channel like Facebook). Of course, you’ll need to be nimble enough to make changes to reflect current news and events. Not sure where to start or how to organize your messaging? We recommend checking out @thecontentplanner to help get you started! Need more backup? Let’s connect and see how we can help your business effectively communicate and grow online! Link in bio.
9 7

spodekandco

View

Jul 12

Open
The digital world is always changing! We’re thankful to have a diverse team of experts who are committed to keeping their knowledge current.✨
8 1

spodekandco

View

Jul 8

Open
Marketers and media are buzzing about Apple’s latest privacy changes, slated to drop sometime this fall. Some are even predicting the end of #emailmarketing all together – AGAIN! But how worried do you really need to be? Get the full details in our latest blog post, and do these five things in the meantime to help prep your #emailmarketingstrategy for Apple Privacy Protection. Link in bio!
7 1

spodekandco

View

Jul 7

Open
#DYK that 75% of podcast listeners are tuning in to learn new things? If you or your brand can offer unique insights to your audience, a weekly, bi-weekly and/or even a monthly podcast might be worth considering. Podcasts are a great way to engage followers and attract a wider audience as you serve another market. If you don’t want to start your own podcast, think about how you could collaborate as a guest on a show with like-minded values and listeners. Learn more about why your audience wants you to create more social audio and video – link in bio!
8 2

spodekandco

View

Jul 6

Open
Four ways to step up your social graphics: 📷 Use portrait modes when photographing products. 🎨 Use free platforms like Canva to spice up your text graphics. 📖 Make sure you’re always following a brand guide (think: fonts, colours, logo). 🤩 Be sure the image and caption are cohesive. Looking to ramp up your social media efforts? Let’s connect! Link in bio.
14 2

spodekandco

View

Jul 5

Open
A little bit of encouragement and coaching can go a long way – having talented clients helps. ✨ 😉
15 1

spodekandco

View

Jul 2

Open
"Most podcast listeners (75%) listen to learn new things." Does your business have a unique offering that can help your audience learn new things? According to SEMrush, about 75% of podcast listeners tune in for exactly that. If you’re looking to step up your digital marketing game, podcasting might be the right direction. In fact, @hubspot recently shared that time spent listening to podcasts increased by 12% over the last year and is projected to increase another 8% next year. That’s a lot of opportunities to connect with your audience in an intimate and easy way. Not to mention it’s the perfect type of media consumption for those always on the run. Learn how to incorporate podcasting into your current #digitalmarketing strategy, reach out to our team for your next steps! Link in bio.
10 2

spodekandco

View

Jul 1

Open
This July 1st, Spodek & Co. has donated to the Indian Residential School Survivors Society and @nwac_canada. We are encouraging other businesses to donate to organizations by and for Indigenous people, and to read and learn. It’s one thing to speak out. It’s another to act. 🧡 For more resources, click the link in our bio. #dosomething #settlerstakeaction #indigenouslivesmatter #everychildmatters
4 2

spodekandco

View

Jun 30

Open
Creating content is no joke. It takes lots of time, strategy and thoughtfulness. We’re continually notified about likes and comments, but if you’re not checking your social media insights, you need to… Like, yesterday. Most social media platforms (Instagram, Facebook, Pinterest, Twitter, LinkedIn, etc.) have built-in analytics to help you learn more about how your brand’s content is performing. Here’s what you should look for: ✅ Top performing posts ✅ Posts with saves and shares ✅ The time of day your followers are online ✅ Your follower demographic ✅ Other important trends There is so much more to look for, analyze and measure – but this is a great start. Want to learn more? Book a free call with us! Link in bio.
6 1

spodekandco

View

Jun 29

Open
Today’s post is all about #smallbizlove and how you can support your favourite small business owners without spending a dime (but you should do that, too 😉). These four small actions can help boost the Instagram algorithm, showing a business’ content to a larger audience. Here’s what you need to do: ✨ Save ✨ Send ✨ Comment (the more words used, the better!) ✨ Like Are you a #smallbizowner? How would you like to see your customers engaging? #smallbusiness #smallbusinessowners #supportsmall #supportsmallbusiness
10 1

spodekandco

View

Jun 28

Open
Just a friendly reminder that you’ve got this! ✨
14 2

spodekandco

View

Jun 24

Open
Learning our clients’ stories is one of our favourite parts of the job. ✨
9 1

spodekandco

View

Jun 23

Open
If you’re not creating carousel posts – you’re missing out! 🎠 Carousel posts are the easiest way to increase your #engagement by simply adding as little as one extra graphic/image. How? 🤔 Well, if someone gets caught up in their scroll and breezes past your post without interacting, it’ll show up again on their #feed featuring the next picture in the carousel. Simple and effective – just the way we like it!
15 3

spodekandco

View

Jun 22

Open
Have you been contemplating breaking into the world of Instagram Reels? 🎥 Check out our latest blog post about social media giants favouring bite-sized video content, why brands are choosing Reels to tell their story and how you can them into your latest social media strategy. 👩🏻‍💻✨ Link in bio! 🔗
9 1

spodekandco

View

Jun 17

Open
Are you using social media audio and video in your current marketing mix? Besides the obvious missed opportunity to boost your brand’s storytelling, you’re also losing perspective leads and the ability to influence decision making that leads to sales. Ready to learn more? Click the link in our bio!
16 1

spodekandco

View

Jun 15

Open
Looking to add more video to your marketing strategy? Head to the link in our bio to download our free cheat sheet!
15 2

spodekandco

View

Jun 14

Open
Making sure your platforms are working together as strategically as possible is challenging, but essential. ✨ Learn more about how Spodek & Co. has helped build and grow other amazing businesses. Link in bio!
13 1

spodekandco

View

Jun 11

Open
One of the biggest mistakes a brand can make when starting their digital marketing journey is to skip past conducting an audit and building a strategy. 📑 Audits are not only essential for gathering information about your brand’s strengths, weaknesses and gaps, they also give you an opportunity to evaluate your competitors. Research audits are the best way to support the development of a solid strategy. 💪🏻 Speaking of strategy, they’re the framework for achieving consistent, well-defined #goals and growing your #business. ✨ Ready to take the leap? Let’s connect! Link in bio. 👩🏻‍💻
7 1

spodekandco

View

Jun 10

Open
If business owners have learned one thing over the last year, it’s how important it is to make your business accessible digitally. As areas around the world begin to re-open, it’s important that business owners don’t let their marketing efforts fall to the wayside. Your audience has grown to love your online presence, #engagement and ability to purchase your product(s) or service(s) online. We know you’re about to have a lot less time on your hands, but don’t forget to: ✨Post to your #blog and on #socialmedia regularly ✨Send #email updates or promotions ✨Review your #analytics ✨Make sure your #website is up-to-date ✨Rework your #strategy ✨Run paid ad campaigns to generate leads ✨Report monthly on your digital insights These are some of the most important ingredients in a business’ success. If you’re looking for subject matter experts to help you in any of these areas, connect with us! Link in bio.
13 1

spodekandco

View

Jun 1

Open
Happy #pridemonth2021!🏳️‍🌈 If there is one thing we’ve learned over the last year, it’s that we’re stronger together. Spodek & Co. stands with the LGBTQ+ community and celebrates diversity, inclusion and equality. #pride #pridemonth #happypride #happypridemonth #LGBTQ #LGBTQIA #loveislove #lovewins
13 0

spodekandco

View

May 10

Open
Now that you know the WHY behind social video and audio, it’s time to get into the HOW. 🤔 Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should align with your overall business strategy, marketing goals, and objectives. 📈 Check out our newest blog post to learn how to incorporate social audio and video into your marketing mix! 💻 Link in bio 🔗
16 1

spodekandco

View

May 3

Open
🎥Social audio and video are not just fleeting trends. With rising popularity of social audio apps like Clubhouse and Twitter Spaces, and ever-growing interest in video-based platforms like TikTok, it’s clear that words alone are no longer enough to connect and build community online. If you’re not already using audio and video to boost brand storytelling, you’re missing out on important growth opportunities to generate leads and influence purchase decisions. Link in bio! 🔗
8 2

spodekandco

View

Mar 10

Open
🎧What is Social Audio? 🎧 Social audio is form of social networking that facilitates communication through audio instead of text or images to make connections and share or consume content. Link in bio to learn more about why your brand should be integrating social audio into your #2021 digital marketing plan. Have questions? Send us a DM!
12 1
Load More Follow on Instagram
Copyright © 2021 · Eden Spodek Inc.
We use cookies to ensure that we give you the best experience on our website. To permit the use of cookies please click the I accept all cookies button. Cookie settingsI accept all cookies.
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT