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Apple’s iOS 14 Update: What it Means for Your Facebook Ad Account

Apple’s iOS 14 Update: What it Means for Your Facebook Ad Account

by Eden Spodek | Jan 28, 2021 | Digital Marketing, eCommerce, Instagram, Marketing, Social Media, Technology

We’ve seen lots of chatter online about Apple’s iOS 14 update and have even heard from clients who all want to know the same thing: What does the iOS 14 update mean for my Facebook ad campaigns? Luckily, our team has the inside scoop! Kathryn Lagden, Paid Media and...
The Weekly Download – December 18, 2020

The Weekly Download – December 18, 2020

by Eden Spodek | Dec 18, 2020 | Brands, Digital Marketing, Education, Instagram, Pop Culture, Social Media, Technology

Happy Friday and welcome back to The Weekly Download! Here’s what made headlines this week: Twitter explains its new verification process, Google’s ‘Year in Search 2020’, Facebook continues the fight against COVID-19 misinformation, the Pantone Color of the Year 2021,...
The Weekly Download – December 11, 2020

The Weekly Download – December 11, 2020

by Eden Spodek | Dec 11, 2020 | Digital Marketing, Influencer marketing, Instagram, Pop Culture, Social Media, Technology, The Weekly Download

Welcome back to The Weekly Download! Today we’re sending a Happy Hanukkah to all those celebrating, and wishing you all love, light, and good health. On the docket today: Twitter’s year in review, Facebook’s key insights, Instagram’s latest test to boost engagement,...
The Weekly Download – December 4, 2020

The Weekly Download – December 4, 2020

by Eden Spodek | Dec 4, 2020 | Brands, Influencer marketing, Instagram, Marketing, Pop Culture, Social Media, The Weekly Download

December’s here, and so is another edition of The Weekly Download!  There’s plenty to discuss this week, so let’s get right to it: Not-Amazon makes shopping local easier, Salesforce buys Slack, TikTok tests longer videos, Apple releases its list of top free apps of...
The Weekly Download – October 30, 2020

The Weekly Download – October 30, 2020

by Eden Spodek | Oct 30, 2020 | Digital Marketing, Instagram, Marketing, Pop Culture, Social Media, Technology, The Weekly Download

Welcome back to The Weekly Download — and Happy Halloweekend!  Here’s what’s on the docket today: small businesses can now apply for COVID-19 relief funding, creator-friendly changes to Instagram Live, LinkedIn’s new tools for job seekers plus a how-to guide for...
The Weekly Download – October 16, 2020

The Weekly Download – October 16, 2020

by Eden Spodek | Oct 16, 2020 | Brands, Digital Marketing, Education, Events, Instagram, Social Media, Technology, The Weekly Download

Happy Friday and welcome back to The Weekly Download!  Here’s what you might have missed in the news this week: Facebook finally decides its hate speech policy will include a ban on Holocaust denial and distortion, vlogger Barbie helps kids make sense of racism, the...
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Now that you know the WHY behind social video and audio, it’s time to get into the HOW. 🤔 Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should align with your overall business strategy, marketing goals, and objectives. 📈 Check out our newest blog post to learn how to incorporate social audio and video into your marketing mix! 💻 https://bit.ly/2R92H6T

Now that you know the WHY behind social video and audio, it’s time to get into the HOW. 🤔

Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should align with your overall business strategy, marketing goals, and objectives. 📈

Check out our newest blog post to learn how to incorporate social audio and video into your marketing mix! 💻 bit.ly/2R92H6T ... See MoreSee Less

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EdenSpodek avatar'; Eden Spodek @EdenSpodek ·
14 May 1393200670686203908

#Instagram’s pronoun-friendly update, #Facebook’s latest feature to curb the sharing of misinformation, #Clubhouse launches on Android, #Twitter’s new look, and #FridayFun: get your dose of #TheWeeklyDownload! https://bit.ly/3eM8OXR

Image for the Tweet beginning: #Instagram’s pronoun-friendly update, #Facebook’s latest Twitter feed image.
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Good morning!🌞😷

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May 10

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Now that you know the WHY behind social video and audio, it’s time to get into the HOW. 🤔 Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should align with your overall business strategy, marketing goals, and objectives. 📈 Check out our newest blog post to learn how to incorporate social audio and video into your marketing mix! 💻 Link in bio 🔗
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May 3

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🎥Social audio and video are not just fleeting trends. With rising popularity of social audio apps like Clubhouse and Twitter Spaces, and ever-growing interest in video-based platforms like TikTok, it’s clear that words alone are no longer enough to connect and build community online. If you’re not already using audio and video to boost brand storytelling, you’re missing out on important growth opportunities to generate leads and influence purchase decisions. Link in bio! 🔗
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Mar 10

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🎧What is Social Audio? 🎧 Social audio is form of social networking that facilitates communication through audio instead of text or images to make connections and share or consume content. Link in bio to learn more about why your brand should be integrating social audio into your #2021 digital marketing plan. Have questions? Send us a DM!
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Mar 8

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Happy #InternationalWomensDay! As a #womanowned and operated business, we’re inspired everyday by the hard work of women. That said, there is so much that each of us bring to the table beyond the work we take pride in. Some of us are raising small humans and building families while others are fiercely independent. Some of us dive into tech while others float into creative works. But something we all have in common is our passion for supporting each other. Send the women you love a message today to let them know you’re thinking about them! ✨ 👩🏻‍💻 #choosetochallenge
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Jan 28

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We’ve seen lots of chatter online about #Apple’s iOS 14 update and have even heard from clients who all want to know the same thing: What does the #iOS 14 update mean for my #Facebook ad campaigns? Luckily, our team has the inside scoop! We’re sharing everything you need to know in easy-to-understand terms and providing strategic tips to prep for the latest software drop and minimize negative outcomes. Link in bio! 👩🏻‍💻💫
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Jan 28

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Reach out if you need to chat. #bellletstalkday
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Jan 19

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Our beautiful client Janice is a talented artist who created this beautiful commemorative post. Posted @withregram • @station_lane_co MLK Day. His message of peace, equality, love and understanding is ever so relevant today in these incredibly challenging times as it was more than fifty years ago. "Every man lives in two realms: the internal and the external. The internal is that realm of spiritual ends expressed in art, literature, morals and religion. The external is that complex of devices, techniques, mechanisms, and instrumentalities by means of which we live." Martin Luther King Jr. #martinlutherkingjrday #martinlutherkingjr #blacklivesmatter #understanding #civility #wordsofwisdom #art #love #alllivesmatter #peace #understanding #equalityforall #educationforall #mlk
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Dec 31

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It’s been a rollercoaster of a year. 🎢 But, no matter how many ups and downs there were, we’re so glad we had you here by our side. Thank you to all of our clients, supporters and friends. ✨ We’re wishing all of you a happy, healthy and inspiring 2021. 💪🎊
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Dec 24

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Happy holidays from all of us at Spodek & Co. ✨ Have fun & stay safe 🌲
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Nov 27

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It’s been a while since we’ve posted a #SweetToSelf. Today, the team at Spodek & Co. wanted to remind you that we’re cheering for you and your business’ success. You’re doing great and all of your hard work will pay off. We recognize that the #pandemic has been challenging for many businesses – especially the small ones – but we’re here to support you. If you need any business support, advice or access to resources, our CEO @edenspodek, wants to hear from you. She’s here to help – no strings attached. YOU’VE GOT THIS! Link in bio to schedule a call. 💫👩🏻‍💻
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Nov 24

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Running social media accounts for a business is A LOT of work. Between creating content, community management, posting regularly and staying up to date with trends, it can be hard to know if you’re doing it all right. Fortunately, all major social media channels – Facebook, Instagram, Twitter, LinkedIn and Pinterest – have analytics for business accounts. At our agency, we implement monthly monitoring reports for clients whose social media we manage. This way, we can sort through what type of content is working…and what isn’t. Social media is always changing, so having a record of month-over-month metrics is helpful when it comes to staying on trend, boosting engagement and learning as much as possible about our audiences. Do you keep an eye on your business’ analytics? If you want to learn more about how you can use social media analytics to boost sales and engagement, give @edenspodek, Spodek & Co.’s CEO and founder, a call! She’d love to learn about you and your biz. Link in bio! 💫👩🏻‍💻
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Nov 20

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As your business grows, you’ll probably find yourself asking the question–to build, or to buy? Investing in your marketing is an important decision, and certainly not one to be made lightly–the path you choose can have long-term impacts. Explore the pros and cons of in-house vs. agency marketing and how both options can complement your business and overall goals. Check out our latest blog post for the rundown. Link in bio! 💫👩🏻‍💻 #digitalmarketing #digitalmarketingagency
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Nov 16

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The year of #2020 has been a steep learning curve for all of us. If there is one thing biz owners have learned since from the #COVID19 pandemic, it’s the power of being ONLINE. Websites, social media, email, the whole kit and caboodle. If your #smallbusiness still hasn’t taken the full #digitalmarketing plunge, there are five things you need to know. If you want to learn more about your digital marketing options, you’re always welcome to book a free with our founder, @edenspodek. Link in bio! 💫👩🏻‍💻
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Nov 11

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To those who have, those that do and those who will serve, thank you. #remembranceday
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Oct 12

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Happy Thanksgiving to all of our Canadian friends! The @spodekandco team is spending our long weekend a little differently (as are most) this year. But a few things that haven't changed are the fall colours, yummy fresh foods and loved ones. We're thankful for these things. Enjoy your long weekend - we hope everyone stays safe and healthy ❤️ Spodek & Co. 💫👩🏻‍💻
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Jul 30

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Between #COVID19 and the “summer slowdown”, this season might be a little quieter for many business owners and entrepreneurs. Don’t mistake this quiet time as a reason to slow down your marketing efforts.⁣ ⁣ Here are some fun, summer-inspired ways you can heat up your marketing like the weather.⁣ ⁣ 👉🏻Invest (modestly) in some branded summer swag for giveaways.⁣ ⁣ 👉🏼Depending on your brand/service, try setting up a pop-up shop.⁣ ⁣ 👉🏽 Throw together a COVID-friendly networking event (this might not necessarily mean virtual).⁣ ⁣ 👉🏾 Collaborate with another business or brand that has aligned values to increase your visibility and brand awareness.⁣ ⁣ 👉🏿 Get creative with your summer social media content – if it fits your brand, mix business and pleasure!⁣ ⁣ How have you and your business shifted from the summer slowdown/COVID to keep your customers and clients engaged? Share the comments below!⁣ ⁣ If you’re looking for more friendly advice, check out the link in our bio for more great ideas.
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Jul 27

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Let’s build each other up, get stronger together and help make the world a better place. #challengeaccepted @citylivingguide
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Jul 24

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A solid #digitalmarketing strategy is an essential pillar of every business. And if you’re working with an agency that isn’t measuring your results—or if your internal teams aren’t doing so—it’s time to make a change.⁣⁣ ⁣⁣ Analyzing statistics might sound overwhelming, but our team loves swimming through the data points across social media, email marketing, google and so on. It’s there that we find all the ways we can optimize our clients current strategies – and that’s where you’ll largely find that data too!⁣⁣ ⁣⁣ Customers are savvier than ever and expect top-notch brand interaction. There are millions of businesses active on Instagram and Facebook combined, and consumers are engaged. ⁣⁣ ⁣ If we can recommend a place to start, it would be to really nail down what metrics are most important to you and your brand. And then dive in! In a matter of only a couple of months, you’ll have a really clear visual of what is working…and what isn’t.⁣⁣ ⁣⁣ What data points are most important to you? Were they clear? Did customers/clients bring them to your attention? We want to know!⁣⁣ ⁣⁣ P.S. If you want to learn more about how you can fine tune your social media marketing strategy with data, visit the link in our bio. 💫👩🏻‍💻
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Jul 1

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🇨🇦 #HappyCanadaDay! 🇨🇦 Although this #CanadaDay is looking a little different than usual, it’s a wonderful reminder that there is no place we’d rather be. Our country is full of beautiful #landscapes, #people and #pride. Enjoy the day, #eh!
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Jun 24

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What’s in your professional toolbox? 🛠️ We’re talking about more than just your resume – we already know it’s impressive. 😉 Tell us something you bring to the table that you think makes you a valuable player on your team! P.S. -- It’s ok to brag. 💯 Here’s what some of our team said: Eden: Commitment to client service excellence and the ability to lead during a crisis. Alyssa: Adaptability and commitment to communication. Amanda: Self-directed independent work. Erica: Ability to connect and willingness to collaborate. Kathy: Diligence and analytical problem solving. Sharon: A love of learning about new technology and using it to solve problems. Drop your favourite professional tools in the comments below! 💫👩🏻‍💻
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Jun 11

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Did you know that our Founder and CEO, @edenspodek, is setting aside time to book FREE calls with small business owners to help them with their current digital marketing and communications challenges during #COVID19? She’s here to help – use the link in our bio to choose a time that best fits your schedule. 💫 👩🏻‍💻 ⁣ #Coronavirus #BusinessSupport #DigitalMarketing #SmallBusiness #SmallBusinessOwner
9 1

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Jun 9

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We’re all being CALLED TO ACTION. ⁣ ⁣ This is only the beginning of the world’s LARGEST #civilrightsmovement in history and many of us have (TONNES of) catching up to do – ourselves included. Let’s keep #listening, #learning, #unpacking and of course, KEEP #DONATING. ⁣ ⁣ Raising funds and donating is one of the simplest ways we can #support and #AmplifyBlackVoices in our communities and around the world. ⁣ ⁣ We’re matching funds up to $500 for all donations made to two local initiatives: Black Women in Motion and Black Youth Helpline. Let us tell you a bit about them.⁣ ⁣ @blackwomeninmotion⁣ ⁣ “Black Women in Motion is a Toronto-based, youth-led organization that empowers and supports the advancement of black womxn and survivors of sexual violence. We work within an anti-racist, intersectional feminist, trauma-informed and survivor-centred framework to create culturally-relevant content, educational tools, healing spaces and economic opportunities for black womxn.” Link in bio. ⁣ ⁣ @blackyouthhelpline⁣ ⁣ “In Ontario, Black Youth Helpline (BYH) has been grounded in a spirit of service to others. The key lesson learned from our experience is that a focus on “primary prevention” is needed in order to help youth grow into productive adults. Primary prevention aims to prevent disease or injury before it ever occurs. This is the Mission of the Black Youth Helpline! It is in this spirit of purpose and a passionate commitment to community wellbeing that our organization has thrived into a National Helpline for Canadian Youth and families.” Link in bio. ⁣ ⁣ We’re going to keep putting the work in to learn in grow, but we should also be putting our money where our mouth is. Send us your #donation receipts by Friday, June 12 and let’s keep this change in motion.
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Jun 8

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The @spodekandco team has spent a lot of time last week discussing the heaviness we’ve been feeling collectively, what our privilege means and what necessary actions we need to take both personally and professionally to show members of the Black Community that we are committed to them.⁣ ⁣ Our discussions have encouraged us to watch, listen, read, share, speak, donate, educate ourselves and others, and more as we learn along the way. We are committed as individuals and as a business to show the Black Community our continual support by paying attention, taking direction and leading by example as the mission for equality continues.⁣ ⁣ Now is a time for action. We’re calling other #torontosmallbusinesses to do the same by joining @spodekandco in supporting two organizations in the community that are making a difference for Black women and youth. ⁣@blackwomeninmotion & @blackyouthhelpline⁣ ⁣ Between now and June 12, @spodekandco is going to match donations up to a maximum total of $500 to these two charities. We challenge other Toronto-based small businesses to donate to one or both of them and we'll match their donation. All you need to do is send us your receipt by 5 p.m. this Friday.⁣ ⁣ We would be honored for you to join us in action in taking these small steps to affirm our commitment and community support.⁣ ⁣ There is no change where there is no action. Links in bio to #donate now.
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Jun 2

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#blackouttuesday #listen
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