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The Weekly Download – January 15, 2020

The Weekly Download – January 15, 2020

by Eden Spodek | Jan 15, 2021 | Events, Leadership, PR, Social Media, Technology, The Weekly Download

Welcome back to The Weekly Download!  On the hot sheet today: Dentsu’s trend report for 2021 and what it means for brands, highlights from CES 2021, Twitter’s ‘dangerous’ precedent, TikTok’s new policy to protect vulnerable users, YouTube’s new hashtag showcase pages,...
The Weekly Download – November 20, 2020

The Weekly Download – November 20, 2020

by Eden Spodek | Nov 20, 2020 | Brands, Leadership, Social Media, Technology, The Weekly Download

Welcome back and Happy Friday – let’s kick off the weekend with another installment of The Weekly Download! On the docket today: celebrating strong women entrepreneurs and leaders, big news for digital media, Instagram’s improved search functionality, Twitter’s...
In-House vs. Agency Marketing: What’s Right for Your Business?

In-House vs. Agency Marketing: What’s Right for Your Business?

by Eden Spodek | Aug 31, 2020 | Digital Marketing, Leadership, Marketing, Social Media

As your business grows, you’ll probably find yourself asking the question – to build, or to buy? Investing in your marketing is a huge decision, and certainly not one to be made lightly – the path you choose can have long-term impacts. Let’s explore the pros and cons...
The Weekly Download – July 10, 2020

The Weekly Download – July 10, 2020

by Eden Spodek | Jul 10, 2020 | Digital Marketing, Events, Leadership, Marketing, Social Media, The Weekly Download

Happy Friday and welcome to The Weekly Download! Before we dive into the weekend, let’s catch up together on some of this week’s biggest news stories: Facebook draws further criticism in wake of ad boycotts, a Toronto woman faces social media backlash, experts warn...
The Weekly Download – July 3, 2020

The Weekly Download – July 3, 2020

by Eden Spodek | Jul 3, 2020 | Digital Marketing, Events, Instagram, Leadership, Pop Culture, PR, Social Media, Technology, The Weekly Download

Happy July, and welcome back to another edition of The Weekly Download! Here’s the digital news you might have missed out on this week: More big businesses step up to boycott Facebook ads over hate concerns, Facebook’s response, Instagram tests new Stories format, and...
The Weekly Download – June 19, 2020

The Weekly Download – June 19, 2020

by Eden Spodek | Jun 19, 2020 | Brands, Events, Leadership, Marketing, PR, Social Media, Technology, The Weekly Download, Uncategorized

Welcome back and Happy Friday! Thanks for joining us for another installment of The Weekly Download.  On the agenda today: how to find and support Black-owned businesses, big brand changes after 130 years of racial stereotyping, Facebook’s historic voting information...
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Spodek & Co.

5 days ago

Spodek & Co.
Happy Friday! President Joe Biden’s inauguration (and its many memes), #Pinterest’s Story Pins, #YouTube’s video product tags test, updates to #Facebook Pages, and more. Dive in to #TheWeeklyDownload! https://bit.ly/2Y78BW2

Happy Friday! President Joe Biden’s inauguration (and its many memes), #Pinterest’s Story Pins, #YouTube’s video product tags test, updates to #Facebook Pages, and more. Dive in to #TheWeeklyDownload! bit.ly/2Y78BW2 ... See MoreSee Less

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EdenSpodek avatarEden Spodek@EdenSpodek·
17h 1354050556088774657

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Jan 19

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Our beautiful client Janice is a talented artist who created this beautiful commemorative post. Posted @withregram • @station_lane_co MLK Day. His message of peace, equality, love and understanding is ever so relevant today in these incredibly challenging times as it was more than fifty years ago. "Every man lives in two realms: the internal and the external. The internal is that realm of spiritual ends expressed in art, literature, morals and religion. The external is that complex of devices, techniques, mechanisms, and instrumentalities by means of which we live." Martin Luther King Jr. #martinlutherkingjrday #martinlutherkingjr #blacklivesmatter #understanding #civility #wordsofwisdom #art #love #alllivesmatter #peace #understanding #equalityforall #educationforall #mlk
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Dec 31

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It’s been a rollercoaster of a year. 🎢 But, no matter how many ups and downs there were, we’re so glad we had you here by our side. Thank you to all of our clients, supporters and friends. ✨ We’re wishing all of you a happy, healthy and inspiring 2021. 💪🎊
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Dec 24

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Happy holidays from all of us at Spodek & Co. ✨ Have fun & stay safe 🌲
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Nov 27

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It’s been a while since we’ve posted a #SweetToSelf. Today, the team at Spodek & Co. wanted to remind you that we’re cheering for you and your business’ success. You’re doing great and all of your hard work will pay off. We recognize that the #pandemic has been challenging for many businesses – especially the small ones – but we’re here to support you. If you need any business support, advice or access to resources, our CEO @edenspodek, wants to hear from you. She’s here to help – no strings attached. YOU’VE GOT THIS! Link in bio to schedule a call. 💫👩🏻‍💻
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Nov 24

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Running social media accounts for a business is A LOT of work. Between creating content, community management, posting regularly and staying up to date with trends, it can be hard to know if you’re doing it all right. Fortunately, all major social media channels – Facebook, Instagram, Twitter, LinkedIn and Pinterest – have analytics for business accounts. At our agency, we implement monthly monitoring reports for clients whose social media we manage. This way, we can sort through what type of content is working…and what isn’t. Social media is always changing, so having a record of month-over-month metrics is helpful when it comes to staying on trend, boosting engagement and learning as much as possible about our audiences. Do you keep an eye on your business’ analytics? If you want to learn more about how you can use social media analytics to boost sales and engagement, give @edenspodek, Spodek & Co.’s CEO and founder, a call! She’d love to learn about you and your biz. Link in bio! 💫👩🏻‍💻
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Nov 20

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As your business grows, you’ll probably find yourself asking the question–to build, or to buy? Investing in your marketing is an important decision, and certainly not one to be made lightly–the path you choose can have long-term impacts. Explore the pros and cons of in-house vs. agency marketing and how both options can complement your business and overall goals. Check out our latest blog post for the rundown. Link in bio! 💫👩🏻‍💻 #digitalmarketing #digitalmarketingagency
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Nov 16

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The year of #2020 has been a steep learning curve for all of us. If there is one thing biz owners have learned since from the #COVID19 pandemic, it’s the power of being ONLINE. Websites, social media, email, the whole kit and caboodle. If your #smallbusiness still hasn’t taken the full #digitalmarketing plunge, there are five things you need to know. If you want to learn more about your digital marketing options, you’re always welcome to book a free with our founder, @edenspodek. Link in bio! 💫👩🏻‍💻
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Nov 11

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To those who have, those that do and those who will serve, thank you. #remembranceday
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Oct 12

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Happy Thanksgiving to all of our Canadian friends! The @spodekandco team is spending our long weekend a little differently (as are most) this year. But a few things that haven't changed are the fall colours, yummy fresh foods and loved ones. We're thankful for these things. Enjoy your long weekend - we hope everyone stays safe and healthy ❤️ Spodek & Co. 💫👩🏻‍💻
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Jul 30

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Between #COVID19 and the “summer slowdown”, this season might be a little quieter for many business owners and entrepreneurs. Don’t mistake this quiet time as a reason to slow down your marketing efforts.⁣ ⁣ Here are some fun, summer-inspired ways you can heat up your marketing like the weather.⁣ ⁣ 👉🏻Invest (modestly) in some branded summer swag for giveaways.⁣ ⁣ 👉🏼Depending on your brand/service, try setting up a pop-up shop.⁣ ⁣ 👉🏽 Throw together a COVID-friendly networking event (this might not necessarily mean virtual).⁣ ⁣ 👉🏾 Collaborate with another business or brand that has aligned values to increase your visibility and brand awareness.⁣ ⁣ 👉🏿 Get creative with your summer social media content – if it fits your brand, mix business and pleasure!⁣ ⁣ How have you and your business shifted from the summer slowdown/COVID to keep your customers and clients engaged? Share the comments below!⁣ ⁣ If you’re looking for more friendly advice, check out the link in our bio for more great ideas.
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Jul 27

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Let’s build each other up, get stronger together and help make the world a better place. #challengeaccepted @citylivingguide
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Jul 24

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A solid #digitalmarketing strategy is an essential pillar of every business. And if you’re working with an agency that isn’t measuring your results—or if your internal teams aren’t doing so—it’s time to make a change.⁣⁣ ⁣⁣ Analyzing statistics might sound overwhelming, but our team loves swimming through the data points across social media, email marketing, google and so on. It’s there that we find all the ways we can optimize our clients current strategies – and that’s where you’ll largely find that data too!⁣⁣ ⁣⁣ Customers are savvier than ever and expect top-notch brand interaction. There are millions of businesses active on Instagram and Facebook combined, and consumers are engaged. ⁣⁣ ⁣ If we can recommend a place to start, it would be to really nail down what metrics are most important to you and your brand. And then dive in! In a matter of only a couple of months, you’ll have a really clear visual of what is working…and what isn’t.⁣⁣ ⁣⁣ What data points are most important to you? Were they clear? Did customers/clients bring them to your attention? We want to know!⁣⁣ ⁣⁣ P.S. If you want to learn more about how you can fine tune your social media marketing strategy with data, visit the link in our bio. 💫👩🏻‍💻
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Jul 1

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🇨🇦 #HappyCanadaDay! 🇨🇦 Although this #CanadaDay is looking a little different than usual, it’s a wonderful reminder that there is no place we’d rather be. Our country is full of beautiful #landscapes, #people and #pride. Enjoy the day, #eh!
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Jun 24

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What’s in your professional toolbox? 🛠️ We’re talking about more than just your resume – we already know it’s impressive. 😉 Tell us something you bring to the table that you think makes you a valuable player on your team! P.S. -- It’s ok to brag. 💯 Here’s what some of our team said: Eden: Commitment to client service excellence and the ability to lead during a crisis. Alyssa: Adaptability and commitment to communication. Amanda: Self-directed independent work. Erica: Ability to connect and willingness to collaborate. Kathy: Diligence and analytical problem solving. Sharon: A love of learning about new technology and using it to solve problems. Drop your favourite professional tools in the comments below! 💫👩🏻‍💻
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Jun 11

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Did you know that our Founder and CEO, @edenspodek, is setting aside time to book FREE calls with small business owners to help them with their current digital marketing and communications challenges during #COVID19? She’s here to help – use the link in our bio to choose a time that best fits your schedule. 💫 👩🏻‍💻 ⁣ #Coronavirus #BusinessSupport #DigitalMarketing #SmallBusiness #SmallBusinessOwner
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Jun 9

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We’re all being CALLED TO ACTION. ⁣ ⁣ This is only the beginning of the world’s LARGEST #civilrightsmovement in history and many of us have (TONNES of) catching up to do – ourselves included. Let’s keep #listening, #learning, #unpacking and of course, KEEP #DONATING. ⁣ ⁣ Raising funds and donating is one of the simplest ways we can #support and #AmplifyBlackVoices in our communities and around the world. ⁣ ⁣ We’re matching funds up to $500 for all donations made to two local initiatives: Black Women in Motion and Black Youth Helpline. Let us tell you a bit about them.⁣ ⁣ @blackwomeninmotion⁣ ⁣ “Black Women in Motion is a Toronto-based, youth-led organization that empowers and supports the advancement of black womxn and survivors of sexual violence. We work within an anti-racist, intersectional feminist, trauma-informed and survivor-centred framework to create culturally-relevant content, educational tools, healing spaces and economic opportunities for black womxn.” Link in bio. ⁣ ⁣ @blackyouthhelpline⁣ ⁣ “In Ontario, Black Youth Helpline (BYH) has been grounded in a spirit of service to others. The key lesson learned from our experience is that a focus on “primary prevention” is needed in order to help youth grow into productive adults. Primary prevention aims to prevent disease or injury before it ever occurs. This is the Mission of the Black Youth Helpline! It is in this spirit of purpose and a passionate commitment to community wellbeing that our organization has thrived into a National Helpline for Canadian Youth and families.” Link in bio. ⁣ ⁣ We’re going to keep putting the work in to learn in grow, but we should also be putting our money where our mouth is. Send us your #donation receipts by Friday, June 12 and let’s keep this change in motion.
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Jun 8

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The @spodekandco team has spent a lot of time last week discussing the heaviness we’ve been feeling collectively, what our privilege means and what necessary actions we need to take both personally and professionally to show members of the Black Community that we are committed to them.⁣ ⁣ Our discussions have encouraged us to watch, listen, read, share, speak, donate, educate ourselves and others, and more as we learn along the way. We are committed as individuals and as a business to show the Black Community our continual support by paying attention, taking direction and leading by example as the mission for equality continues.⁣ ⁣ Now is a time for action. We’re calling other #torontosmallbusinesses to do the same by joining @spodekandco in supporting two organizations in the community that are making a difference for Black women and youth. ⁣@blackwomeninmotion & @blackyouthhelpline⁣ ⁣ Between now and June 12, @spodekandco is going to match donations up to a maximum total of $500 to these two charities. We challenge other Toronto-based small businesses to donate to one or both of them and we'll match their donation. All you need to do is send us your receipt by 5 p.m. this Friday.⁣ ⁣ We would be honored for you to join us in action in taking these small steps to affirm our commitment and community support.⁣ ⁣ There is no change where there is no action. Links in bio to #donate now.
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Jun 2

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#blackouttuesday #listen
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May 29

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Many of us are learning about the increasing importance of personal protective equipment (PPE) for frontline workers in fighting #COVID19. For our client, Colorado Safety Supply Company, extensive knowledge and distribution of PPE is their business! Late April, we helped Colorado Safety Supply Company launch a brand-new website dedicated to PPE sales, helping get it into the hands of the businesses and individuals who need it most. What’s even more impressive is the business’ commitment to giving back during this time of uncertainty through community partnerships in support of vulnerable populations. 👩🏻‍💻💫
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May 27

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👀Does your brand have an archetype? 👀 As much as a brand isn’t a sentient being (though some brand-fans might argue that fact!), a brand that represents an archetype that individuals are drawn to personally has a higher chance of snagging that person as a #loyal customer. Here are a few brand archetypes based on psychologist Carl Jung’s theory. • The Sage: A sage brings wisdom, they teach, and they are truthful and trustworthy. Think @nationalgeographic or @BBCnews. • The Caregiver: Warm, safe, comforting, helpful, parental, emotionally driven. Think @pamperscanada, @dove, or @disney. • The Revolutionary: One of the most successful brand archetypes – the bad-boy rebel! Harley-Davidson immediately springs to mind, as does #JackDaniels, @vans or @rimmellondoncan. • The Creator: Artistic, creative, boundary-breaking and trend-setting. Of course, @apple is probably one of the most iconic of the Creator archetype, but @lego, @sony – even @netflix – all work. • The Everyman: Joe Public. Relatable, down to earth, everyone welcome. Beer companies tend to nail this archetype, as do fast food places. Think @coorslight, @mcdonalds, the @gap, or @levis. Interested in learning more? Check out the link in our bio! 💫👩🏻‍💻
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May 12

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Did you know that it’s #GetCaughtReadingMonth?⁣ 📚 ⁣ Our team is made up of a lot “readers” who apparently have the same taste in books (we had more than a couple of repeats)!⁣ ⁣ Here’s what our team is reading this month:⁣ •Toronto-native, @averyswartz’s, See You on the Internet⁣ •The Four Agreements by @donmiguelruiz⁣ •The Family Upstairs by @lisajewelluk⁣ •Little Fires Everywhere by @pronounced_ing⁣ •Where the Crawdads Sing by @authordeliaowens⁣ •And Ottawa-native, @maven_of_mayhem’s, Love Lives Here⁣ ⁣ If you’re looking for more good reads, check out the blog link in our bio! Already have a book on the go? Tell us about it. 💫👩🏻‍💻⁣ ⁣ Oh, and how do you take your coffee? ☕
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May 10

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#HappyMothersDay to every mother out there!⁣ ⁣ Today, you’re acknowledged for many thankless jobs, sleepless nights and acts of selflessness. Moms, we see you!⁣ ⁣ As a team of women, many of us are working moms! From kids from ranging from (almost) two to over 25, the mothers on our team continually manage to balance both worlds as if by magic. Between meeting deadlines and changing diapers, producing kick-ass strategies and making dinner and building beautiful websites while making an entire community feel at home – we’ve got a team that DOES 👏🏻 IT 👏🏻 ALL👏🏻!⁣ ⁣ Although this day is celebrated by many, we recognize that it can also cause feelings of pain. Please know we’re thinking of you, too. 🌸⁣ ⁣ (It should be noted that this post was written by the only non-mother on the team, @ericarose. So, if you feel like you’re barely holding it together – YOU’VE FOOLED ME!) 💫👩🏻‍💻
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May 7

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🛑 Stop scrolling! 🛑⁣ ⁣ We want to tell you about our new initiative, @bears4smiles! In collaboration with our long-time client, @embroiderbuddy, we’re giving away FREE Petey Teddy Bears! All we ask is that you make a donation to one of the following charities that need our support during #COVID19: @conquercovid19ca, @foodbankscanada or the @cmhanational, and pay for shipping.⁣ ⁣ These stuffed teddies are a perfect gift for your little ones. Petey Teddy Bear comes dressed in a little white t-shirt that’s perfect for decorating! Once you’ve added your own special touch to your Petey Teddy Bear’s shirt, place him in your window to show your neighbourhood support for all the #frontlineworkers and #essentialservice employees working hard to conquer #COVID19.⁣ ⁣ Hop over to our @bears4smiles page and DM us if you have any questions! 💫👩🏻‍💻
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May 6

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It’s none other than #NationalNursingWeek – and we’re not even sure where to start. 💕⁣ ⁣ Thank you. Thank you for your unwavering devotion. Thank you for your courage. Thank you for your care. Thank you for your long shifts and sore feet. Thank you for your clean but cracked hands. Thank you for your shielded but sore face. Thank you for your calming support even when facing mounting pressures and difficult situations. Thank you for showing up, always. ⁣ ⁣ Here’s a few pictures of nurses in our lives. We see you and we love you!⁣ ⁣ 💫👩🏻‍💻⁣
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