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The Weekly Download – August 6, 2021

The Weekly Download – August 6, 2021

by Eden Spodek | Aug 6, 2021 | Marketing, Pop Culture, Social Media, Technology, The Weekly Download

Welcome back to The Weekly Download! Let’s kick off another summer weekend with a helping of digital marketing and tech news, shall we? Twitter’s latest collaboration, the cost of ‘Zoomboming’, YouTube’s $100-million Shorts fund goes live, LinkedIn’s creative...
The Weekly Download – July 30th, 2021

The Weekly Download – July 30th, 2021

by Eden Spodek | Jul 30, 2021 | Digital Marketing, Eden Spodek, Instagram, Marketing, Social Media, The Weekly Download

Happy Friday and welcome back to another installment of The Weekly Download, folks!  Before we dive into the long weekend, let’s take a look at the latest updates in the digital world: Instagram doubles the length of Reels, plus platform’s latest effort to keep youth...
Apple’s Privacy Protection: What It Means for Your Email Marketing

Apple’s Privacy Protection: What It Means for Your Email Marketing

by Eden Spodek | Jul 8, 2021 | Digital Marketing, Marketing

In another move to further promote consumer privacy, Apple recently announced that they’ll be implementing new privacy protection features in the fall of this year. These include changes to their Mail app, which will block email senders from using pixels to collect...
Why (and How) Your Brand Should be Using Instagram Reels

Why (and How) Your Brand Should be Using Instagram Reels

by Eden Spodek | Jun 22, 2021 | Instagram, Marketing, Social Media

If you’ve read our most recent blog posts, you’re up to speed on the importance of brands integrating audio and video into their marketing mix. With many social media giants pushing short-form video content, brands need to take notice and follow suit. Enter: Instagram...
The Weekly Download – June 18, 2021

The Weekly Download – June 18, 2021

by Eden Spodek | Jun 18, 2021 | Instagram, Marketing, Pop Culture, Social Media, Technology, The Weekly Download

Happy Friday and welcome back to The Weekly Download! On the docket today: How COVID-19 has changed the way we search for jobs, Instagram rolls out ads for Reels worldwide, Spotify’s Clubhouse rival, Facebook’s insight into what’s influencing modern online shopping,...
The Weekly Download – June 11, 2021

The Weekly Download – June 11, 2021

by Eden Spodek | Jun 11, 2021 | Marketing, Social Media, The Weekly Download

Happy Friday and welcome back to The Weekly Download! And a very happy Reopening Day to our Ontario friends! Here’s the digital marketing and tech news you need that you might have missed this week: Twitter adds a ‘subscribe’ button to boost newsletter subscribers,...
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Welcome back to #TheWeeklyDownload! This week in your favourite #digitalnews roundup: #Intuit acquires #Mailchimp, #Instagram’s impact on teens, the company’s new ‘Map Search’ tool and ‘Montage’ feature, plus, some #FridayFun! https://bit.ly/3Cgy29I

Welcome back to #TheWeeklyDownload! This week in your favourite #digitalnews roundup: #Intuit acquires #Mailchimp, #Instagram’s impact on teens, the company’s new ‘Map Search’ tool and ‘Montage’ feature, plus, some #FridayFun! bit.ly/3Cgy29I ... See MoreSee Less

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Sep 22

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We can hardly believe it’s already the first day of fall! 🍂 How have your 2021 marketing objectives been going? Are you seeing results in some areas and not in others? Head to the link in our bio to meet our team of experts and find out how you can get a head start on your 2022 marketing strategy! 💥
6 1

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Sep 20

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🆘 What is one of the biggest mistakes you can make with your brand? Inconsistent branding. 😱 Branding is what makes you recognizable. From your product or service offering to your logo and online presence, everything should be cohesive. Don’t stray from your colour palette, tone of voice, fonts, and everything else in your brand guide (if you don’t have one, create one STAT!). Consistency is the foundation of your identity. Once your audience can identify your brand, you build trust and reputation. People lean into what’s familiar. That’s why straying from things as simple as your brand colours can cause confusion. It makes it difficult for potential customers to distinguish you from other brands. Not sure if you have all the tools and elements you need for consistent branding? Let’s connect today and create a solid strategy together – link in bio!
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Sep 16

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4 Hashtag Myths # Using popular hashtags is a best practice. Myth. In fact, that’s the quickest way to bury your post! # You should use the same hashtags as competitors. Myth. You should be using more niche hashtags that make your business stand out and reach your ideal audience, not someone else’s. # You should only use a couple of hashtags. Myth. We recommend using all 30 if possible, to amplify your reach. # Hashtags will get you like and follows. Myth. Quality content and consistent posting will! Did we miss any myths? Bust them in the comments below!
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Sep 15

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Just popping in to say you’re doing great! 💫 #WednesdayWords
7 3

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Sep 14

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Have you integrated user generated content (UGC) into your marketing strategy? 🤳🏼 User generated content is created by customers or clients and posted to their own social media channels. Think Instagram Stories that your business is tagged in, posts that are showcasing your product/service offering, or testimonials that they’ve shared. If you have the owner’s permission, we encourage you to repurpose this content for your own use. UGC promotes an active following and helps build brand reputation. Want to tap into building and encouraging user generate content? Reach out to our team of experts today to learn how to crack the code! Link in bio. ✨
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Sep 9

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As @Apple’s new #MailPrivacyProtection approaches launch, we urge businesses to learn how it will impact their email marketing efforts. Here’s a full rundown on what businesses and marketers can expect with these major updates. Full blog post linked in bio!
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Sep 8

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What is a #SocialMediaManager or an #SMM? A Social Media Manager is generally responsible for the following (and possibly more): 👩🏼‍💻: Content creation 👩🏼‍💻: Community management and engagement (answering DMs and responding to comments) 👩🏼‍💻: Scheduling and posting 👩🏼‍💻: Helping reach and measure goals and KPIs. Ready for social media support? Let’s join teams today – link in bio!
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Sep 7

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So, you want marketing help but feel as though you’re not ready to invest in a strategy. Trust us when we say we understand tight budgets! But also trust us when we tell you that it may cost more, in the long run, to skip over this essential step. Strategies are the baseline for an organized marketing plan. They establish goals and objectives, solidify brand tone and voice, evaluate strengths and weaknesses, assess opportunities, conduct a competitive analysis and so much more. Without this integral step, a lot of the work is being produced blindly. Learn how @spodekandco can help build your brand and tell your story today! Link in bio.
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Sep 6

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We hope everyone is enjoying the extra-long weekend! Happy #LabourDay.
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Sep 4

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Is your brand using buyer personas to help you effectively reach your target audience? 🧐 If you answered “no,” it’s time to start. Buyer persons are a fictional representation of your brand’s customer type(s) created to mirror your ideal client. Buyer personas are very specific and detailed in descriptions and consider things like gender, age, income, interests, behaviours, and more. Need support creating buyer personas for your marketing and business strategy? Connect with our team of experts and contact us via the link in our bio!
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Sep 3

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✨5 Signs You Need a Social Media Manager ✨ 👩🏻‍💻You have trouble creating content 👩🏼‍💻You’re inconsistent with posting 👩🏽‍💻You have trouble engaging with your audience 👩🏾‍💻You’re not seeing account growth 👩🏿‍💻You’re not using your insights to monitor your content’s success #SocialMediaManagers help you focus on the pieces of our business you love most. Learn how our team can support and grow your business! Link in bio.
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Sep 2

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The overall concept of “word of mouth” has changed over time as the world has embraced social media. If a client or customer wants to share their positive experience, they’ll likely provide others with your website or social media handles. That’s why it’s essential to have a strong digital footprint. Sounds easy, right? The reality is there are many moving parts to help make your business stand out and thrive online. Ready to make some updates to your digital strategy, book a free discovery call with our CEO @edenspodek today to learn how Spodek & Co. can help you tell your story and generate new business. Link in bio!
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Aug 31

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We’ve taken some time to reflect on what’s important to us – especially as we continue to grow with our communities and the businesses we support – and want our clients to know what matters to us most. 💜 We hope that the official introduction of our values will continue to make you feel confident choosing Spodek & Co. as your partner in business and encourage you to show up as you are. Link in bio for full details! ✨
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Aug 26

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Today is #WomensEqualityDay! 🎉 We are passionate about supporting women and making space for them to thrive in business. ⚡️ Our team is made up of an incredible group of women who are smart, capable, and inspiring. Our unique experiences of systemic inequality are what make us work better and harder together in challenging the status quo. Today, we celebrate each other, our futures and all the other women working towards a more equal tomorrow!💪🏻
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Aug 18

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According to @hubspot, “Adding video to your emails can increase click rates by 300%.” Marketers will be the first to tell you how important it is to make emails visually appealing to grab your customer’s attention. With content infinitely flying into inboxes, you need to make sure that what you’re sharing stands out! Want to learn more about how you can step up your email marketing game? Book a FREE call with our CEO @edenspodek to learn more. Link in bio!
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Aug 16

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Your social media is not your website. 📲 Before you say, “I know!”, let us explain. ⬇️ People don’t want to follow an account that’s just full of ads – even for brands they love. Users are constantly being served ads on every digital medium – they don’t need to see it shared organically, too. Instead, create content for your audience that is helpful, fun, and educational! Of course, there are always exceptions to the rule and ways to integrate your product or service into these pillars. All we’re saying is mix it up and take a client-centric approach. After all, it’s about what they want, not you. 🤷🏼‍♀️ Need support upping your content game and strategy? Let’s connect! Link in bio.
7 1

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Aug 12

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Let’s talk followers👤 vs. community 👥 We all want people to view our profile and hit the follow button. But the truth is, those follows only matter if the content you’re sharing resonates with the user. While a surge in followers may feed the ego, it doesn’t really add any value to your bottom line. These are called “vanity metrics” -- they look good… and that’s about it. What your brand should be aiming for is engagement. That means building a community. It’s communities that comment, like and share your content, visit your website, make purchases, and provide you with valuable analytics. Why? Because those users are your target audience! 🎉 Looking to learn more? Head to the link in our bio and connect with our team of experts!
10 1

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Aug 11

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Looking to learn marketing on the go? 🎧 Here are some of our favourite podcasts that keep us fresh on industry insights! 🎙️ @terryoinfluence 🎙️ @sethgodin’s Startup School 🎙️ Online Marketing Made Easy with @amyporterfield Thinking about integrating social audio into your marketing strategy? You won’t want to miss out on our recent blog post. Link in bio!
10 1

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Aug 10

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🔍 Why is SEO so important? Absolutely EVERY business should be using SEO (search engine optimization) in their digital marketing strategy – and keeping it up to date. We don’t have enough time (or characters ⌨️) to go through all the benefits, but there are a few to review. Oh, and if your brand doesn’t have any SEO groundwork laid down – please head straight to the link in our bio so we can help you get started ASAP! 😱 Okay, lets dive in! 🔍 Search engines like Google, YouTube, Safari, Yahoo, and more wouldn’t function without SEO to help lead users to the content and information they’re looking for. 🔍 Most web traffic is driven organically – which is why SEO website copy should be highly strategic to reach your target audience via search. 🔍 High quality SEO also means better user experience. If your audience can’t find what they’re searching for on your website, expect it to negatively impact your performance on search engines. 🔍 With more people using mobile devices for search, local SEO is essential for many businesses for proximity leads. This means creating pages on local listings like Google My Business. This is just the tip of the iceberg. SEO is complex and can be implemented in many ways. Want a second opinion on your current strategy? Send us a DM! 📩
9 3

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Aug 4

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💲Should your brand be using paid search?💲 Are you looking to update your digital marketing strategy and wondering if paid search is the right move for your brand? Here are five things to consider before taking the leap: 🤑 Paid search is a great option for those who are trying to drive targeted traffic quickly. 🤑 If you’re on a tight budget, paid search may not be the place to start. Budgets can certainly be adjusted but pay-per-click can be costly. 🤑 That said, not every person is going to click on your ad, in which case you’re still improving your brand recognition. 🤑 Paid search is an awesome choice for brands looking to improve their local search as you can target those close in proximity. 🤑 Make sure your organic marketing is in place first. Without an organic foundation, you’re much less likely to drive leads. Want to learn more but not sure where to start? Reach out to our team of experts today to see how your brand can successfully integrate paid search into your strategy.
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Aug 3

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Community management matters! 📩 If you’re not staying on top of your brand’s social media community, you could be damaging its reputation. 😱 Bringing your brand to life on social media is important, but engagement is essential. That means posting regularly, managing your DMs, replying to comments and so much more. That’s why having a community manager is so important. Community managers are trained to know your brand’s voice, message and mission, how to engage and build your following, write content, stay on top of trends and let’s not forget: manage your community in times of crisis 🔥. Do you need help with your community management? Connect with us today and learn more about how we can help you manage and grow! Link in bio.
8 1

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Aug 2

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Have you heard about Apple’s recent Mail Privacy Protection update? 📩 Our very own Melissa Sellner, Email and Digital Strategist, brings more than 18 years of experience to team Spodek & Co., building email marketing strategies to connect with customers and prospects, enhance brands, and drive sales. Check out the link in our bio where Melissa shares what the latest privacy update from Apple could mean for your email marketing campaigns once it goes into effect, and what you can do to prepare.
8 2

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Jul 29

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Engagement is a two-way street. You need to give it to get it. By opening a line of communication, you’re inviting your audience to connect and build a mutually-beneficial relationship. Here are five easy ways you can engage with your audience: ⭐ Post regularly ⭐ Follow new accounts ⭐ Like and comment on their posts ⭐ Send new followers a ‘thank you’ message ⭐ Reply to comments Need help creating kick-ass content for your brand? Let’s connect! Link in bio.
7 4

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Jul 27

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Did you hear the news? 📰 @instagram’s CEO Adam Mosseri recently announced that the platform is no longer a photo sharing app. This took some by surprise, but the app has been changing for quite some time as video continues to dominate the digital world. Want to learn more about how your brand can integrate video into your digital marketing plan? Head to the link in our bio!
10 1
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