Your Guide to Winning Digital Marketing in 2025
We can’t believe it — 2025 is almost here! Now is the perfect time to plan how to start the new year on the right foot. And no, we’re not talking about fleeting New Year’s resolutions — we’re talking about intentional, strategic marketing planning that delivers measurable results. Whether you’re gearing up to launch something […]
Align and Attract: Use Core Values to Land Dream Clients
In today’s dynamic business landscape, standing out isn’t just about offering industry-leading products or services. The real magic lies in your brand’s core values. These values aren’t just statements—they’re the essence of who you are and what you stand for. When clearly defined and authentically communicated, your core values become a magnet, attracting clients who […]
Navigating the Brandscape: Personal vs. Company Brands
Building a strong brand is crucial for success in the modern business world, but there often needs to be clarity between a company and a personal brand. While both are powerful—and necessary—they serve different purposes and convey unique messages. Understanding these differences can help you maximize the potential of both, creating a cohesive blend that […]
7 Tactics to Skyrocket Email Conversions
When it comes to boosting email conversions, our expert team at Spodek & Co. has got you covered. With Google and Yahoo implementing stringent email deliverability rules, reaching your subscribers has become more complex. Now more than ever, it’s crucial to authenticate your emails using robust security protocols and follow best practices for deliverability and […]
Weekly Buzz: Google Reveals Canada’s Hottest Searches of 2023
Welcome back to the Weekly Buzz — our final installment of the year! Our team will be stepping away from our desks for the holiday season, and we’ll be back on January 2 following some R&R. But before we turn on our OOO alerts, let’s see what’s making digital marketing headlines, shall we? Today we’re […]
Weekly Buzz: Google and Canada Strike a $100M Deal
Happy December! It’s time to kick off 2024’s final month with another digital news round-up. Today, we’re chatting about the big news for Google and Canada’s Online News Act, TikTok’s fate in Montana, Threads finally making its way to Europe, and Friday Fun. Let’s get started and see what all the buzz is about, shall […]
Weekly Buzz: The Rollercoaster Week at OpenAI
Happy Friday, and a belated Happy Thanksgiving to our American friends and clients! We’ve got a brand-new edition of the Weekly Buzz to share with you, including the hiring/firing rollercoaster at OpenAI and what it all unveils, more drama over safety concerns and functionality at X/Twitter, social media and digital marketing trends to watch in […]
6 Steps to Craft a Compelling Brand Story that Sells
Your brand story is more important than ever in today’s highly competitive business landscape. A brand story is a narrative that communicates your business’s values, mission, and personality. It’s a way of telling your customers who you are, what you stand for, and, most importantly, why they should choose your brand over others. This blog […]
Weekly Buzz: Google Introduces AI for Holiday Shopping
Great news! Thanks to a brand-new edition of the Weekly Buzz, your Friday just got even better. What’s the latest in the world of digital marketing? Today, we’re chatting about Google’s AI-powered approach to holiday shopping, Bluesky’s big celebration, the fate of DMs on Threads, and creative updates on Instagram. Read on for the full […]
Weekly Buzz: Meta Teams Up with Amazon for Seamless In-App Shopping Experience
Welcome back to the Weekly Buzz, where we walk you through the week’s biggest headlines in digital marketing and beyond. On today’s agenda: Meta and Amazon introduce a new seamless shopping experience just in time for the holiday season; a prominent LGBTQ+ group says goodbye to Twitter/X over platform safety concerns; LinkedIn phases out carousel […]