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The Weekly Download – May 21, 2021

The Weekly Download – May 21, 2021

by Eden Spodek | May 21, 2021 | Brands, Social Media, Technology, The Weekly Download

Before you hit “out of office” for the Canadian May long weekend, check out some of this week’s biggest news with another helping of The Weekly Download! On deck today:  Google’s new tool to identify skin conditions, an easier way to change compromised passwords in...
How to Incorporate Social Video and Audio in Your Marketing Mix

How to Incorporate Social Video and Audio in Your Marketing Mix

by Eden Spodek | May 10, 2021 | Digital Marketing, Marketing, Social Media, Technology, Uncategorized, Video

Now that you know the why behind social video and audio, it’s time to get into the how. Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should...
The Weekly Download – April 30, 2021

The Weekly Download – April 30, 2021

by Eden Spodek | Apr 30, 2021 | Social Media, Technology, The Weekly Download

We’re closing out another month with a new edition of The Weekly Download! On the agenda today: The arrival of iOS 14.5 and the impact on marketing analytics, lead generation forms and other new updates to LinkedIn Product Pages, the state of social media use in 2021,...
The Weekly Download – April 23, 2021

The Weekly Download – April 23, 2021

by Eden Spodek | Apr 23, 2021 | Brands, Digital Marketing, Instagram, Social Media, Technology, The Weekly Download

Welcome back to The Weekly Download! Here’s what you might’ve missed this week: Apple unveils its latest tech at its spring event, Instagram launches new tools to filter abuse, Canada’s “vaccine hunters”, potential changes to Facebook’s News Feed algorithm, and Friday...
The Weekly Download – April 16, 2021

The Weekly Download – April 16, 2021

by Eden Spodek | Apr 16, 2021 | Digital Marketing, Social Media, Technology, The Weekly Download

Happy Friday! We’re glad to have you back for another edition of The Weekly Download. On the docket: Google’s product reviews update, Instagram’s latest test, Clubhouse creator payments, a new social audio app on the horizon, Twitter’s Responsible ML, a new process...
The Weekly Download – April 9, 2021

The Weekly Download – April 9, 2021

by Eden Spodek | Apr 9, 2021 | Digital Marketing, Events, Social Media, Technology, The Weekly Download

Welcome back to The Weekly Download! Here’s what you might’ve missed this week: The end of Facebook Analytics, Reddit expands into Canada for the first time, Cannes Lions goes digital, a viral video with consequences, and Friday Fun. The End of Facebook Analytics is...
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Happy Friday and welcome back to #TheWeeklyDownload! And a very happy Reopening Day to our Ontario friends! Here’s the #digitalmarketing and #tech news you need that you might have missed this week: #Twitter adds a ‘subscribe’ button to boost newsletter subscribers, #Facebook contemplates an #Instagram platform for younger users, #Apple’s latest test to streamline user identity, and #FridayFun. https://bit.ly/3xi00iK

Happy Friday and welcome back to #TheWeeklyDownload! And a very happy Reopening Day to our Ontario friends!

Here’s the #digitalmarketing and #tech news you need that you might have missed this week:

#Twitter adds a ‘subscribe’ button to boost newsletter subscribers, #Facebook contemplates an #Instagram platform for younger users, #Apple’s latest test to streamline user identity, and #FridayFun. bit.ly/3xi00iK ... See MoreSee Less

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Jun 11

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One of the biggest mistakes a brand can make when starting their digital marketing journey is to skip past conducting an audit and building a strategy. 📑 Audits are not only essential for gathering information about your brand’s strengths, weaknesses and gaps, they also give you an opportunity to evaluate your competitors. Research audits are the best way to support the development of a solid strategy. 💪🏻 Speaking of strategy, they’re the framework for achieving consistent, well-defined #goals and growing your #business. ✨ Ready to take the leap? Let’s connect! Link in bio. 👩🏻‍💻
6 1

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Jun 10

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If business owners have learned one thing over the last year, it’s how important it is to make your business accessible digitally. As areas around the world begin to re-open, it’s important that business owners don’t let their marketing efforts fall to the wayside. Your audience has grown to love your online presence, #engagement and ability to purchase your product(s) or service(s) online. We know you’re about to have a lot less time on your hands, but don’t forget to: ✨Post to your #blog and on #socialmedia regularly ✨Send #email updates or promotions ✨Review your #analytics ✨Make sure your #website is up-to-date ✨Rework your #strategy ✨Run paid ad campaigns to generate leads ✨Report monthly on your digital insights These are some of the most important ingredients in a business’ success. If you’re looking for subject matter experts to help you in any of these areas, connect with us! Link in bio.
12 1

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Jun 1

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Happy #pridemonth2021!🏳️‍🌈 If there is one thing we’ve learned over the last year, it’s that we’re stronger together. Spodek & Co. stands with the LGBTQ+ community and celebrates diversity, inclusion and equality. #pride #pridemonth #happypride #happypridemonth #LGBTQ #LGBTQIA #loveislove #lovewins
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May 10

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Now that you know the WHY behind social video and audio, it’s time to get into the HOW. 🤔 Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should align with your overall business strategy, marketing goals, and objectives. 📈 Check out our newest blog post to learn how to incorporate social audio and video into your marketing mix! 💻 Link in bio 🔗
16 1

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May 3

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🎥Social audio and video are not just fleeting trends. With rising popularity of social audio apps like Clubhouse and Twitter Spaces, and ever-growing interest in video-based platforms like TikTok, it’s clear that words alone are no longer enough to connect and build community online. If you’re not already using audio and video to boost brand storytelling, you’re missing out on important growth opportunities to generate leads and influence purchase decisions. Link in bio! 🔗
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Mar 10

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🎧What is Social Audio? 🎧 Social audio is form of social networking that facilitates communication through audio instead of text or images to make connections and share or consume content. Link in bio to learn more about why your brand should be integrating social audio into your #2021 digital marketing plan. Have questions? Send us a DM!
12 1

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Mar 8

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Happy #InternationalWomensDay! As a #womanowned and operated business, we’re inspired everyday by the hard work of women. That said, there is so much that each of us bring to the table beyond the work we take pride in. Some of us are raising small humans and building families while others are fiercely independent. Some of us dive into tech while others float into creative works. But something we all have in common is our passion for supporting each other. Send the women you love a message today to let them know you’re thinking about them! ✨ 👩🏻‍💻 #choosetochallenge
12 1

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Jan 28

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We’ve seen lots of chatter online about #Apple’s iOS 14 update and have even heard from clients who all want to know the same thing: What does the #iOS 14 update mean for my #Facebook ad campaigns? Luckily, our team has the inside scoop! We’re sharing everything you need to know in easy-to-understand terms and providing strategic tips to prep for the latest software drop and minimize negative outcomes. Link in bio! 👩🏻‍💻💫
8 1

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Jan 28

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Reach out if you need to chat. #bellletstalkday
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Jan 19

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Our beautiful client Janice is a talented artist who created this beautiful commemorative post. Posted @withregram • @station_lane_co MLK Day. His message of peace, equality, love and understanding is ever so relevant today in these incredibly challenging times as it was more than fifty years ago. "Every man lives in two realms: the internal and the external. The internal is that realm of spiritual ends expressed in art, literature, morals and religion. The external is that complex of devices, techniques, mechanisms, and instrumentalities by means of which we live." Martin Luther King Jr. #martinlutherkingjrday #martinlutherkingjr #blacklivesmatter #understanding #civility #wordsofwisdom #art #love #alllivesmatter #peace #understanding #equalityforall #educationforall #mlk
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Dec 31

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It’s been a rollercoaster of a year. 🎢 But, no matter how many ups and downs there were, we’re so glad we had you here by our side. Thank you to all of our clients, supporters and friends. ✨ We’re wishing all of you a happy, healthy and inspiring 2021. 💪🎊
12 1

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Dec 24

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Happy holidays from all of us at Spodek & Co. ✨ Have fun & stay safe 🌲
16 1

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Nov 27

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It’s been a while since we’ve posted a #SweetToSelf. Today, the team at Spodek & Co. wanted to remind you that we’re cheering for you and your business’ success. You’re doing great and all of your hard work will pay off. We recognize that the #pandemic has been challenging for many businesses – especially the small ones – but we’re here to support you. If you need any business support, advice or access to resources, our CEO @edenspodek, wants to hear from you. She’s here to help – no strings attached. YOU’VE GOT THIS! Link in bio to schedule a call. 💫👩🏻‍💻
8 1

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Nov 24

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Running social media accounts for a business is A LOT of work. Between creating content, community management, posting regularly and staying up to date with trends, it can be hard to know if you’re doing it all right. Fortunately, all major social media channels – Facebook, Instagram, Twitter, LinkedIn and Pinterest – have analytics for business accounts. At our agency, we implement monthly monitoring reports for clients whose social media we manage. This way, we can sort through what type of content is working…and what isn’t. Social media is always changing, so having a record of month-over-month metrics is helpful when it comes to staying on trend, boosting engagement and learning as much as possible about our audiences. Do you keep an eye on your business’ analytics? If you want to learn more about how you can use social media analytics to boost sales and engagement, give @edenspodek, Spodek & Co.’s CEO and founder, a call! She’d love to learn about you and your biz. Link in bio! 💫👩🏻‍💻
9 2

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Nov 20

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As your business grows, you’ll probably find yourself asking the question–to build, or to buy? Investing in your marketing is an important decision, and certainly not one to be made lightly–the path you choose can have long-term impacts. Explore the pros and cons of in-house vs. agency marketing and how both options can complement your business and overall goals. Check out our latest blog post for the rundown. Link in bio! 💫👩🏻‍💻 #digitalmarketing #digitalmarketingagency
11 1

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Nov 16

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The year of #2020 has been a steep learning curve for all of us. If there is one thing biz owners have learned since from the #COVID19 pandemic, it’s the power of being ONLINE. Websites, social media, email, the whole kit and caboodle. If your #smallbusiness still hasn’t taken the full #digitalmarketing plunge, there are five things you need to know. If you want to learn more about your digital marketing options, you’re always welcome to book a free with our founder, @edenspodek. Link in bio! 💫👩🏻‍💻
11 1

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Nov 11

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To those who have, those that do and those who will serve, thank you. #remembranceday
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Oct 12

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Happy Thanksgiving to all of our Canadian friends! The @spodekandco team is spending our long weekend a little differently (as are most) this year. But a few things that haven't changed are the fall colours, yummy fresh foods and loved ones. We're thankful for these things. Enjoy your long weekend - we hope everyone stays safe and healthy ❤️ Spodek & Co. 💫👩🏻‍💻
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Jul 30

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Between #COVID19 and the “summer slowdown”, this season might be a little quieter for many business owners and entrepreneurs. Don’t mistake this quiet time as a reason to slow down your marketing efforts.⁣ ⁣ Here are some fun, summer-inspired ways you can heat up your marketing like the weather.⁣ ⁣ 👉🏻Invest (modestly) in some branded summer swag for giveaways.⁣ ⁣ 👉🏼Depending on your brand/service, try setting up a pop-up shop.⁣ ⁣ 👉🏽 Throw together a COVID-friendly networking event (this might not necessarily mean virtual).⁣ ⁣ 👉🏾 Collaborate with another business or brand that has aligned values to increase your visibility and brand awareness.⁣ ⁣ 👉🏿 Get creative with your summer social media content – if it fits your brand, mix business and pleasure!⁣ ⁣ How have you and your business shifted from the summer slowdown/COVID to keep your customers and clients engaged? Share the comments below!⁣ ⁣ If you’re looking for more friendly advice, check out the link in our bio for more great ideas.
13 1

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Jul 27

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Let’s build each other up, get stronger together and help make the world a better place. #challengeaccepted @citylivingguide
16 0

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Jul 24

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A solid #digitalmarketing strategy is an essential pillar of every business. And if you’re working with an agency that isn’t measuring your results—or if your internal teams aren’t doing so—it’s time to make a change.⁣⁣ ⁣⁣ Analyzing statistics might sound overwhelming, but our team loves swimming through the data points across social media, email marketing, google and so on. It’s there that we find all the ways we can optimize our clients current strategies – and that’s where you’ll largely find that data too!⁣⁣ ⁣⁣ Customers are savvier than ever and expect top-notch brand interaction. There are millions of businesses active on Instagram and Facebook combined, and consumers are engaged. ⁣⁣ ⁣ If we can recommend a place to start, it would be to really nail down what metrics are most important to you and your brand. And then dive in! In a matter of only a couple of months, you’ll have a really clear visual of what is working…and what isn’t.⁣⁣ ⁣⁣ What data points are most important to you? Were they clear? Did customers/clients bring them to your attention? We want to know!⁣⁣ ⁣⁣ P.S. If you want to learn more about how you can fine tune your social media marketing strategy with data, visit the link in our bio. 💫👩🏻‍💻
9 1

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Jul 1

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🇨🇦 #HappyCanadaDay! 🇨🇦 Although this #CanadaDay is looking a little different than usual, it’s a wonderful reminder that there is no place we’d rather be. Our country is full of beautiful #landscapes, #people and #pride. Enjoy the day, #eh!
14 1

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Jun 24

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What’s in your professional toolbox? 🛠️ We’re talking about more than just your resume – we already know it’s impressive. 😉 Tell us something you bring to the table that you think makes you a valuable player on your team! P.S. -- It’s ok to brag. 💯 Here’s what some of our team said: Eden: Commitment to client service excellence and the ability to lead during a crisis. Alyssa: Adaptability and commitment to communication. Amanda: Self-directed independent work. Erica: Ability to connect and willingness to collaborate. Kathy: Diligence and analytical problem solving. Sharon: A love of learning about new technology and using it to solve problems. Drop your favourite professional tools in the comments below! 💫👩🏻‍💻
11 1

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Jun 11

Open
Did you know that our Founder and CEO, @edenspodek, is setting aside time to book FREE calls with small business owners to help them with their current digital marketing and communications challenges during #COVID19? She’s here to help – use the link in our bio to choose a time that best fits your schedule. 💫 👩🏻‍💻 ⁣ #Coronavirus #BusinessSupport #DigitalMarketing #SmallBusiness #SmallBusinessOwner
9 1
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