7 Tactics to Skyrocket Email Conversions

When it comes to boosting email conversions, our expert team at Spodek & Co. has got you covered.  With Google and Yahoo implementing stringent email deliverability rules, reaching your subscribers has become more complex. Now more than ever, it’s crucial to authenticate your emails using robust security protocols and follow best practices for deliverability and […]

Weekly Buzz: Google Reveals Canada’s Hottest Searches of 2023

Welcome back to the Weekly Buzz — our final installment of the year! Our team will be stepping away from our desks for the holiday season, and we’ll be back on January 2 following some R&R. But before we turn on our OOO alerts, let’s see what’s making digital marketing headlines, shall we? Today we’re […]

Weekly Buzz: Google and Canada Strike a $100M Deal

Happy December! It’s time to kick off 2024’s final month with another digital news round-up. Today, we’re chatting about the big news for Google and Canada’s Online News Act, TikTok’s fate in Montana, Threads finally making its way to Europe, and Friday Fun. Let’s get started and see what all the buzz is about, shall […]

Weekly Buzz: The Rollercoaster Week at OpenAI

Weekly Buzz: November 24, 2023

Happy Friday, and a belated Happy Thanksgiving to our American friends and clients! We’ve got a brand-new edition of the Weekly Buzz to share with you, including the hiring/firing rollercoaster at OpenAI and what it all unveils, more drama over safety concerns and functionality at X/Twitter, social media and digital marketing trends to watch in […]

Weekly Buzz: Google Introduces AI for Holiday Shopping

Use these six steps to create a brand story that sells.

Great news! Thanks to a brand-new edition of the Weekly Buzz, your Friday just got even better. What’s the latest in the world of digital marketing? Today, we’re chatting about Google’s AI-powered approach to holiday shopping, Bluesky’s big celebration, the fate of DMs on Threads, and creative updates on Instagram. Read on for the full […]

Weekly Buzz: Meta Teams Up with Amazon for Seamless In-App Shopping Experience

Welcome back to the Weekly Buzz, where we walk you through the week’s biggest headlines in digital marketing and beyond.  On today’s agenda: Meta and Amazon introduce a new seamless shopping experience just in time for the holiday season; a prominent LGBTQ+ group says goodbye to Twitter/X over platform safety concerns; LinkedIn phases out carousel […]

Weekly Buzz: Google Empowers Small Businesses with New Features

It’s Friday, and you know what time it is — let’s see what had the world of digital marketing buzzing this week! On the agenda: Google introduces new tools to empower small businesses and switches up its AdSense payment structure, Meta unveils new capabilities and insights for Reels creators, and how TikTok could become the […]

Weekly Buzz: Meta’s New Multi-Profile Feature a ‘Game-Changer’ for Facebook Users

Happy FriYAY! Another week, another heap of updates to share directly from the digital marketing and tech world. In this week’s update: Facebook introduces a new multi-profile feature, Threads adds accessible account switching, TikTok tests integration of Google Search results, Twitter/X discontinues Circles, and a Canadian influencer goes viral for an “eye-opening” reason. Let’s dive […]

Weekly Buzz: Apple Unveils iPhone 15, Watch Series 9, and More

Happy Friday! We’re back again with another installment of the Weekly Buzz, where we share the latest and greatest in tech and digital marketing. This week, we’re diving into the highlights from Apple’s Wonderlust event, the launch of TikTok Shop, new advertising features from Pinterest, and the biggest challenges facing social media marketers in 2023. […]