Why Privacy Matters

Last month, we highlighted some of the key trends that marketers need to be aware of this year. Data privacy will continue to be one of the top marketing trends this year, and here’s why we think you should be thinking about it. Pandemic lockdowns across the globe in 2020 created a huge boom in […]

The Power of a Vision Board for Business

Vision Board

A new year tends to bring new resolutions. Although I’m not big on New Year’s resolutions, in the spirit of change I decided to try something new. Last weekend a colleague invited me to a workshop where I spent the afternoon creating a vision board for business. Naturally, any vision board for business will include […]

The Weekly Download – October 19, 2018

Weekly Download October 19, 2018

Happy Friday, everyone! It’s been a very chilly week in Toronto, but the digital world, however, never seems to cool down. So, we’re wrapping up our week with an extra hot, extra caffeinated drink in-hand, and we hope you are too. In today’s Weekly Download we’re looking at Samsung’s long awaited foldable phone, LinkedIn’s new […]

The Weekly Download – April 21, 2017

The Weekly Download – April 21, 2017

Did you have an awesome long weekend? Seems like weeks ago. How time flies… It’s already Friday and time again for the Weekly Download. Let’s round up some of this week’s most hyped up stories from the digital world, including funny pink and blue drinks, new features from Google and Instagram, chatbot chatter, the decline […]

Tip of the week: Discovering new blogs part 2

girl with magnifying glasses

Welcome to the ninth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. One of the highlights of being part of the team of instructors for the Digital Strategy certificate program at University of Toronto School of Continuing Studies is the opportunity to meet […]

Tip of the Week: Think beyond the blog

Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.* “Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live […]

Tip of the Week: Network

Tip of the Week: Network

Welcome to the seventh in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. In the early days of blogging and social media adoption, there was this idea that everyone publishing online and surfing the web was an anti-social nerd who hung out in his […]

Tip of the Week: Discovering new blogs

girl with magnifying glasses

Welcome to the sixth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. One of the highlights of being part of the team of instructors for the Digital Strategy certificate program at U of Toronto SCS is the opportunity to meet with […]

Tip of the Week: How to create a sponsorship pitch like a pro

Keep Calm and Sponsor Me

Welcome to the fifth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. As blogging and influencer relations evolve so does the acceptance of sponsored content. I’m still a big fan of earned media and that will never change. I feel its value may […]

Tip of the Week: Display your contact information prominently

Tip of the Week: Contact Information

Welcome to the fourth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. I hope you’ll enjoy these tips I’ve assembled with the help of other bloggers, brands, PR consultants, marketing pros, community managers.* Tip 4: Display your contact information prominently Make […]