Uncategorized Archives - Spodek & Co.

How to Incorporate Social Video and Audio in Your Marketing Mix

by Eden Spodek | May 10, 2021 | Digital Marketing, Marketing, Social Media, Technology, Uncategorized, Video

Now that you know the why behind social video and audio, it’s time to get into the how. Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should...

How to Amplify Your Marketing Campaigns with Audio & Video

by Eden Spodek | May 3, 2021 | Digital Marketing, Marketing, Social Media, Uncategorized

Social audio and video are not just fleeting trends. With rising popularity of social audio apps like Clubhouse and Twitter Spaces, and ever-growing interest in video-based platforms like TikTok, it’s clearer than ever that words alone are no longer enough to connect...

The Weekly Download – November 13, 2020

by Eden Spodek | Nov 13, 2020 | Brands, Events, Pop Culture, PR, Social Media, Technology, The Weekly Download, Uncategorized

It’s Friday the 13th – but it’s not all bad news today! On the agenda: saying goodbye to an irreplaceable Canadian icon, *that* weird press conference, Peloton’s big new creator deal, LinkedIn’s support for underrepresented groups, Pinterest’s 2020 gift guide,...

The Weekly Download – June 19, 2020

by Eden Spodek | Jun 19, 2020 | Brands, Events, Leadership, Marketing, PR, Social Media, Technology, The Weekly Download, Uncategorized

Welcome back and Happy Friday! Thanks for joining us for another installment of The Weekly Download. On the agenda today: how to find and support Black-owned businesses, big brand changes after 130 years of racial stereotyping, Facebook’s historic voting information...

COVID-19 and Brand Response: How Will You Be Remembered?

by Eden Spodek | Apr 7, 2020 | Brands, Digital Marketing, Events, PR, Social Media, Uncategorized

The COVID-19 pandemic has been a trying time both personally and professionally for many. But what’s important to remember is that the way we conduct ourselves and our businesses during this time will live long past the period of disease outbreak. Billionaire...

Let us know how we can help you!

by Eden Spodek | Mar 31, 2020 | Eden Spodek, Events, Uncategorized

As we all continue to navigate these unprecedented times, we want to share what we’re doing to support our community and offer you a helping hand. Supporting Our Clients and Community We’re committed to keeping our clients and their goals top of mind. We’re working...

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