


The Weekly Download – December 24, 2021
by Eden Spodek | Dec 24, 2021 | Instagram, Pop Culture, The Weekly Download, Uncategorized
Welcome to the holiday edition of The Weekly Download. There have been so many challenges the past several weeks the team wanted to share some love and light today with a special Friday Fun edition. WestJet Christmas Miracle: A Wish Come True This is How...
Listening and Learning This July 1st
by Eden Spodek | Jul 1, 2021 | Events, Uncategorized
This July 1st, we encourage you to take the time to educate yourself and others on the full shared history of our country before choosing to celebrate this year. Indigenous lives matter, and systemic violence and suppression is not just a historical issue. More than...
How to Incorporate Social Video and Audio in Your Marketing Mix
by Eden Spodek | May 10, 2021 | Digital Marketing, Marketing, Social Media, Technology, Uncategorized, Video
Now that you know the why behind social video and audio, it’s time to get into the how. Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should...
How to Amplify Your Marketing Campaigns with Audio & Video
by Eden Spodek | May 3, 2021 | Digital Marketing, Marketing, Social Media, Uncategorized
Social audio and video are not just fleeting trends. With rising popularity of social audio apps like Clubhouse and Twitter Spaces, and ever-growing interest in video-based platforms like TikTok, it’s clearer than ever that words alone are no longer enough to connect...
The Weekly Download – November 13, 2020
by Eden Spodek | Nov 13, 2020 | Brands, Events, Pop Culture, PR, Social Media, Technology, The Weekly Download, Uncategorized
It’s Friday the 13th – but it’s not all bad news today! On the agenda: saying goodbye to an irreplaceable Canadian icon, *that* weird press conference, Peloton’s big new creator deal, LinkedIn’s support for underrepresented groups, Pinterest’s 2020 gift guide,...Archives
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OUR VIEWS

It’s Friday! This week, see what the most popular emoji in Canada is, how you can ghost your way out of a Twitter conversation, the head scratching over Instagram’s new Notes function, how creators are using all the short-form video formats, and finally, the first stunning picture from NASA’s James Webb Space Telescope. It’s #TheWeeklyDownload: bit.ly/3o5ZIJt #deepspace ... See MoreSee Less
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