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How to Incorporate Social Video and Audio in Your Marketing Mix

How to Incorporate Social Video and Audio in Your Marketing Mix

by Eden Spodek | May 10, 2021 | Digital Marketing, Marketing, Social Media, Technology, Uncategorized, Video

Now that you know the why behind social video and audio, it’s time to get into the how. Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should...
The Weekly Download – May 31, 2019

The Weekly Download – May 31, 2019

by Eden Spodek | May 31, 2019 | Brands, Digital Marketing, eCommerce, Eden Spodek, Events, Pop Culture, Social Media, The Weekly Download, Video

TGIF! It’s time to kick off your favourite day of the week with your favourite weekly round up: The Weekly Download. This week’s big news: a heartwarming new ad from Gillette, a good-intentioned tweet from the US Army gone bad, Twitter’s white supremacy research, the...
How I Prepped and Pulled Off a Successful Facebook Live Q&A

How I Prepped and Pulled Off a Successful Facebook Live Q&A

by Eden Spodek | Sep 17, 2018 | Education, Social Media, Video

As a small business owner, do you need to break out of your comfort zone? One surefire way to do so is to host a Facebook Live Q&A. I did one recently, and while I was nervous at first, if I do say so myself I think it went really well! The questions were great,...
The Weekly Download – November 3, 2017

The Weekly Download – November 3, 2017

by Eden Spodek | Nov 3, 2017 | Brands, Marketing, Pop Culture, PR, Social Media, Technology, The Weekly Download, Video

Have you recovered yet from Halloween? If we have to look at another mini chocolate bar ever again, it would be too soon! This week we’re chatting about the benefits of CASL (yes, you read that right!), your iPhone’s somewhat creepy AI, Facebook’s new “Sets,” the...
The Weekly Download – October 6, 2017

The Weekly Download – October 6, 2017

by Eden Spodek | Oct 6, 2017 | Pop Culture, PR, Social Media, Technology, The Weekly Download, Video

Happy Thanksgiving weekend to our fellow Canucks! How will you be celebrating the holiday and long weekend?  Here’s the scoop: this week, we’re chatting about Google’s newest high-tech gadget, a Halifax cafe’s “screen-free” evenings, new polls in Instagram...
The Weekly Download – June 23, 2017

The Weekly Download – June 23, 2017

by Eden Spodek | Jun 23, 2017 | Marketing, Pop Culture, PR, Social Media, The Weekly Download, Video

Are you taking a summer vacation? How do you manage time off from work? I’m looking forward to vacation both with family and friends over the next couple of months. As a business owner, it’s not always easy to sneak in that downtime, yet it’s much-needed. Even just a...
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#Instagram adds live stream scheduling, #Twitter experiments with new ad placement, #TikTok reveals a new mute option for real-time comments, #Facebook creates shopping events for the holidays & some #FridayFun - it’s all in a new edition of #TheWeeklyDownload! https://bit.ly/3BMWSOC

#Instagram adds live stream scheduling, #Twitter experiments with new ad placement, #TikTok reveals a new mute option for real-time comments, #Facebook creates shopping events for the holidays & some #FridayFun - it’s all in a new edition of #TheWeeklyDownload! bit.ly/3BMWSOC ... See MoreSee Less

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Oct 14

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🎉 It’s our anniversary🎉 This week, we’re celebrating our 11th anniversary at @spodekandco! Since 2010, we’ve been helping businesses of all sizes grow their digital footprint, tell their stories and connect with their audiences. Like many businesses, there have been some pivots along the way, but we’re so proud of how far we’ve come. Thanks for being a part of our journey! 👩🏻‍💻
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Oct 11

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🦃 Thanksgiving 🍂 We hope everyone is enjoying the long weekend as we celebrate Thanksgiving in Canada. Today we’re reflecting on all that we are thankful for--gathering with family and friends to share a special meal and enjoy the fall colours. With this in mind, we recognize that this holiday is a piece of Canada’s history that has greatly impacted Indigenous peoples. If you’re interested in learning more about the history of Canada’s Thanksgiving, please visit the link in our bio for resources on this topic.
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Oct 5

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According to @Google, over 90% of global shoppers say they’ve discovered new brands or products on @YouTube. 🎥 It should come as no surprise that we recommend that your business should be sharing video content about your product and/or service offerings, creating YouTube ads, and linking your content on other platforms. Need video, advertising, or content support? Reach out to our intergenerational team of experts for all things digital! Link in bio.
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Sep 30

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Today is the National Day for Truth and Reconciliation in Canada. After careful consideration, @spodekandco will be closed. Staying true to our values we feel that it’s imperative to acknowledge the importance of this day. Our team members will be involved in meaningful activities and, earlier this year, we made donations to the Indian Residential School Survivors Society, the Native Women’s Association of Canada and the @downiewenjack Fund. We’d also like to recognize the growing number of mass unmarked graves that are being uncovered across Canada. This is a part of our country’s history and it is vital that we take ownership for the loss of these Indigenous children as a nation. Here are a few accounts we recommend you follow for education and inspiration: @_anishinaabekwe @inuktitut_ilinniaqta @firstnationphotographer @notoriouscree @asha.frost
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Sep 29

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“Act as if what you do makes a difference. IT DOES!” ~William James Some #WednesdayWisdom to get you started on the right foot. 💖
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Sep 27

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Are you finding it challenging to keep up with monthly content creation? ✍🏼 We know how tedious and, not to mention, time consuming, it can be to create quality content that resonates with your audience. Perhaps you’d rather spend your valuable time working on other pillars within your business. If that’s the case, it’s time to hire a Social Media Manager to help lighten your load. Social Media Managers (SMM) create and publish content, engage with your community, answer questions from your followers, keep up with digital trends and so much more! Curious about adding a virtual SMM to your team? DM to learn more! 💌
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Sep 23

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Why we measure client success (and failures) in monthly reports ⬇️ 📏To learn what content is resonating with the audience. 📏To find patterns in performance. 📏To make strategy adjustments based on outcomes. 📏To track audience dialogue. 📏To help businesses use our findings to improve their product(s)/service(s). These five reasons are just the tip of the iceberg! Reach out to our team of experts today to improve your digital strategy and measure your success. Link in bio!
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Sep 22

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We can hardly believe it’s already the first day of fall! 🍂 How have your 2021 marketing objectives been going? Are you seeing results in some areas and not in others? Head to the link in our bio to meet our team of experts and find out how you can get a head start on your 2022 marketing strategy! 💥
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Sep 20

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🆘 What is one of the biggest mistakes you can make with your brand? Inconsistent branding. 😱 Branding is what makes you recognizable. From your product or service offering to your logo and online presence, everything should be cohesive. Don’t stray from your colour palette, tone of voice, fonts, and everything else in your brand guide (if you don’t have one, create one STAT!). Consistency is the foundation of your identity. Once your audience can identify your brand, you build trust and reputation. People lean into what’s familiar. That’s why straying from things as simple as your brand colours can cause confusion. It makes it difficult for potential customers to distinguish you from other brands. Not sure if you have all the tools and elements you need for consistent branding? Let’s connect today and create a solid strategy together – link in bio!
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Sep 16

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4 Hashtag Myths # Using popular hashtags is a best practice. Myth. In fact, that’s the quickest way to bury your post! # You should use the same hashtags as competitors. Myth. You should be using more niche hashtags that make your business stand out and reach your ideal audience, not someone else’s. # You should only use a couple of hashtags. Myth. We recommend using all 30 if possible, to amplify your reach. # Hashtags will get you like and follows. Myth. Quality content and consistent posting will! Did we miss any myths? Bust them in the comments below!
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Sep 15

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Just popping in to say you’re doing great! 💫 #WednesdayWords
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Sep 14

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Have you integrated user generated content (UGC) into your marketing strategy? 🤳🏼 User generated content is created by customers or clients and posted to their own social media channels. Think Instagram Stories that your business is tagged in, posts that are showcasing your product/service offering, or testimonials that they’ve shared. If you have the owner’s permission, we encourage you to repurpose this content for your own use. UGC promotes an active following and helps build brand reputation. Want to tap into building and encouraging user generate content? Reach out to our team of experts today to learn how to crack the code! Link in bio. ✨
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Sep 9

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As @Apple’s new #MailPrivacyProtection approaches launch, we urge businesses to learn how it will impact their email marketing efforts. Here’s a full rundown on what businesses and marketers can expect with these major updates. Full blog post linked in bio!
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Sep 8

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What is a #SocialMediaManager or an #SMM? A Social Media Manager is generally responsible for the following (and possibly more): 👩🏼‍💻: Content creation 👩🏼‍💻: Community management and engagement (answering DMs and responding to comments) 👩🏼‍💻: Scheduling and posting 👩🏼‍💻: Helping reach and measure goals and KPIs. Ready for social media support? Let’s join teams today – link in bio!
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Sep 7

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So, you want marketing help but feel as though you’re not ready to invest in a strategy. Trust us when we say we understand tight budgets! But also trust us when we tell you that it may cost more, in the long run, to skip over this essential step. Strategies are the baseline for an organized marketing plan. They establish goals and objectives, solidify brand tone and voice, evaluate strengths and weaknesses, assess opportunities, conduct a competitive analysis and so much more. Without this integral step, a lot of the work is being produced blindly. Learn how @spodekandco can help build your brand and tell your story today! Link in bio.
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Sep 6

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We hope everyone is enjoying the extra-long weekend! Happy #LabourDay.
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Sep 4

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Is your brand using buyer personas to help you effectively reach your target audience? 🧐 If you answered “no,” it’s time to start. Buyer persons are a fictional representation of your brand’s customer type(s) created to mirror your ideal client. Buyer personas are very specific and detailed in descriptions and consider things like gender, age, income, interests, behaviours, and more. Need support creating buyer personas for your marketing and business strategy? Connect with our team of experts and contact us via the link in our bio!
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Sep 3

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✨5 Signs You Need a Social Media Manager ✨ 👩🏻‍💻You have trouble creating content 👩🏼‍💻You’re inconsistent with posting 👩🏽‍💻You have trouble engaging with your audience 👩🏾‍💻You’re not seeing account growth 👩🏿‍💻You’re not using your insights to monitor your content’s success #SocialMediaManagers help you focus on the pieces of our business you love most. Learn how our team can support and grow your business! Link in bio.
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Sep 2

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The overall concept of “word of mouth” has changed over time as the world has embraced social media. If a client or customer wants to share their positive experience, they’ll likely provide others with your website or social media handles. That’s why it’s essential to have a strong digital footprint. Sounds easy, right? The reality is there are many moving parts to help make your business stand out and thrive online. Ready to make some updates to your digital strategy, book a free discovery call with our CEO @edenspodek today to learn how Spodek & Co. can help you tell your story and generate new business. Link in bio!
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Aug 31

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We’ve taken some time to reflect on what’s important to us – especially as we continue to grow with our communities and the businesses we support – and want our clients to know what matters to us most. 💜 We hope that the official introduction of our values will continue to make you feel confident choosing Spodek & Co. as your partner in business and encourage you to show up as you are. Link in bio for full details! ✨
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Aug 26

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Today is #WomensEqualityDay! 🎉 We are passionate about supporting women and making space for them to thrive in business. ⚡️ Our team is made up of an incredible group of women who are smart, capable, and inspiring. Our unique experiences of systemic inequality are what make us work better and harder together in challenging the status quo. Today, we celebrate each other, our futures and all the other women working towards a more equal tomorrow!💪🏻
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Aug 18

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According to @hubspot, “Adding video to your emails can increase click rates by 300%.” Marketers will be the first to tell you how important it is to make emails visually appealing to grab your customer’s attention. With content infinitely flying into inboxes, you need to make sure that what you’re sharing stands out! Want to learn more about how you can step up your email marketing game? Book a FREE call with our CEO @edenspodek to learn more. Link in bio!
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Aug 16

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Your social media is not your website. 📲 Before you say, “I know!”, let us explain. ⬇️ People don’t want to follow an account that’s just full of ads – even for brands they love. Users are constantly being served ads on every digital medium – they don’t need to see it shared organically, too. Instead, create content for your audience that is helpful, fun, and educational! Of course, there are always exceptions to the rule and ways to integrate your product or service into these pillars. All we’re saying is mix it up and take a client-centric approach. After all, it’s about what they want, not you. 🤷🏼‍♀️ Need support upping your content game and strategy? Let’s connect! Link in bio.
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Aug 12

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Let’s talk followers👤 vs. community 👥 We all want people to view our profile and hit the follow button. But the truth is, those follows only matter if the content you’re sharing resonates with the user. While a surge in followers may feed the ego, it doesn’t really add any value to your bottom line. These are called “vanity metrics” -- they look good… and that’s about it. What your brand should be aiming for is engagement. That means building a community. It’s communities that comment, like and share your content, visit your website, make purchases, and provide you with valuable analytics. Why? Because those users are your target audience! 🎉 Looking to learn more? Head to the link in our bio and connect with our team of experts!
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