by Eden Spodek | Jul 15, 2022 | Digital Marketing, Instagram, Pop Culture, Social Media, Technology, The Weekly Download, Video
Happy Friday! It has been a week, and only part of that is because of the latest shenanigans courtesy of Elon Musk and Twitter. (U.S. legal Twitter has been having the best time looking at the recently released docs.) Other than that, find out what the most popular...
by Eden Spodek | Feb 1, 2022 | Digital Marketing, Video
Happy 2022! After another tumultuous year that required lots of pivoting, we’ve been thinking a lot about where digital marketing is headed in 2022. From email marketing, to inclusivity, data trends, and more authenticity, we’ve looked at what to expect in the coming...
by Eden Spodek | Dec 17, 2021 | Instagram, Social Media, The Weekly Download, Video
This has been a challenging week for many of us with the impact of the fourth wave of the pandemic, especially with the holidays just around the corner. Still, it’s business as usual in the digital world, and we are here to keep you up to date. In today’s edition of...
by Eden Spodek | May 10, 2021 | Digital Marketing, Marketing, Social Media, Technology, Uncategorized, Video
Now that you know the why behind social video and audio, it’s time to get into the how. Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should...
by Eden Spodek | May 31, 2019 | Brands, Digital Marketing, eCommerce, Eden Spodek, Events, Pop Culture, Social Media, The Weekly Download, Video
TGIF! It’s time to kick off your favourite day of the week with your favourite weekly round up: The Weekly Download. This week’s big news: a heartwarming new ad from Gillette, a good-intentioned tweet from the US Army gone bad, Twitter’s white supremacy research, the...
by Eden Spodek | Sep 17, 2018 | Education, Social Media, Video
As a small business owner, do you need to break out of your comfort zone? One surefire way to do so is to host a Facebook Live Q&A. I did one recently, and while I was nervous at first, if I do say so myself I think it went really well! The questions were great,...