The Weekly Download – July 15, 2022

Happy Friday! It has been a week, and only part of that is because of the latest shenanigans courtesy of Elon Musk and Twitter. (U.S. legal Twitter has been having the best time looking at the recently released docs.)  Other than that, find out what the most popular emoji in Canada is, how you can […]

Top Digital Marketing Trends for 2022

Happy 2022! After another tumultuous year that required lots of pivoting, we’ve been thinking a lot about where digital marketing is headed in 2022. From email marketing, to inclusivity, data trends, and more authenticity, we’ve looked at what to expect in the coming year. Here are 7 important trends for digital marketing to be aware […]

The Weekly Download – December 17, 2021

This has been a challenging week for many of us with the impact of the fourth wave of the pandemic, especially with the holidays just around the corner. Still, it’s business as usual in the digital world, and we are here to keep you up to date. In today’s edition of The Weekly Download: Twitter […]

How to Incorporate Social Video and Audio in Your Marketing Mix

"Videos attract 300% more traffic and help to nurture leads."

Now that you know the why behind social video and audio, it’s time to get into the how. Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should align with your overall business strategy, marketing […]

The Weekly Download – May 31, 2019

Weekly Download May 31 2019

TGIF! It’s time to kick off your favourite day of the week with your favourite weekly round up: The Weekly Download. This week’s big news: a heartwarming new ad from Gillette, a good-intentioned tweet from the US Army gone bad, Twitter’s white supremacy research, the Raptors make NBA history, and some peculiar freckle placement that […]

How I Prepped and Pulled Off a Successful Facebook Live Q&A

Facebook Live Q&A

As a small business owner, do you need to break out of your comfort zone? One surefire way to do so is to host a Facebook Live Q&A. I did one recently, and while I was nervous at first, if I do say so myself I think it went really well! The questions were great, […]

The Weekly Download – November 3, 2017

The Weekly Download - November 3, 2017

Have you recovered yet from Halloween? If we have to look at another mini chocolate bar ever again, it would be too soon! This week we’re chatting about the benefits of CASL (yes, you read that right!), your iPhone’s somewhat creepy AI, Facebook’s new “Sets,” the price businesses and consumers pay for online reviews, and […]

The Weekly Download – October 6, 2017

The Weekly Download - October 6, 2017

Happy Thanksgiving weekend to our fellow Canucks! How will you be celebrating the holiday and long weekend?  Here’s the scoop: this week, we’re chatting about Google’s newest high-tech gadget, a Halifax cafe’s “screen-free” evenings, new polls in Instagram Stories, and some Friday Fun. Google’s new earbuds translate 40 languages in real time Nope, you didn’t […]

The Weekly Download – June 23, 2017

The Weekly Download – June 23, 2017

Are you taking a summer vacation? How do you manage time off from work? I’m looking forward to vacation both with family and friends over the next couple of months. As a business owner, it’s not always easy to sneak in that downtime, yet it’s much-needed. Even just a few days off can bring about […]

5 Tips for an Effective Kickstarter Video

5 Tips for an Effective Kickstarter Video

Creating videos is something Noah Borer, the co-founder of Toronto-based Unbuttoned Media, was born to do. After graduating college he headed to La-La Land (the destination, not the movie) to work in Los Angeles where he cut his video teeth on movie sets and the Dr. Phil Show. He moved back to Toronto a few […]