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How to Incorporate Social Video and Audio in Your Marketing Mix

How to Incorporate Social Video and Audio in Your Marketing Mix

by Eden Spodek | May 10, 2021 | Digital Marketing, Marketing, Social Media, Technology, Uncategorized, Video

Now that you know the why behind social video and audio, it’s time to get into the how. Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should...
The Weekly Download – May 31, 2019

The Weekly Download – May 31, 2019

by Eden Spodek | May 31, 2019 | Brands, Digital Marketing, eCommerce, Eden Spodek, Events, Pop Culture, Social Media, The Weekly Download, Video

TGIF! It’s time to kick off your favourite day of the week with your favourite weekly round up: The Weekly Download. This week’s big news: a heartwarming new ad from Gillette, a good-intentioned tweet from the US Army gone bad, Twitter’s white supremacy research, the...
How I Prepped and Pulled Off a Successful Facebook Live Q&A

How I Prepped and Pulled Off a Successful Facebook Live Q&A

by Eden Spodek | Sep 17, 2018 | Education, Social Media, Video

As a small business owner, do you need to break out of your comfort zone? One surefire way to do so is to host a Facebook Live Q&A. I did one recently, and while I was nervous at first, if I do say so myself I think it went really well! The questions were great,...
The Weekly Download – November 3, 2017

The Weekly Download – November 3, 2017

by Eden Spodek | Nov 3, 2017 | Brands, Marketing, Pop Culture, PR, Social Media, Technology, The Weekly Download, Video

Have you recovered yet from Halloween? If we have to look at another mini chocolate bar ever again, it would be too soon! This week we’re chatting about the benefits of CASL (yes, you read that right!), your iPhone’s somewhat creepy AI, Facebook’s new “Sets,” the...
The Weekly Download – October 6, 2017

The Weekly Download – October 6, 2017

by Eden Spodek | Oct 6, 2017 | Pop Culture, PR, Social Media, Technology, The Weekly Download, Video

Happy Thanksgiving weekend to our fellow Canucks! How will you be celebrating the holiday and long weekend?  Here’s the scoop: this week, we’re chatting about Google’s newest high-tech gadget, a Halifax cafe’s “screen-free” evenings, new polls in Instagram...
The Weekly Download – June 23, 2017

The Weekly Download – June 23, 2017

by Eden Spodek | Jun 23, 2017 | Marketing, Pop Culture, PR, Social Media, The Weekly Download, Video

Are you taking a summer vacation? How do you manage time off from work? I’m looking forward to vacation both with family and friends over the next couple of months. As a business owner, it’s not always easy to sneak in that downtime, yet it’s much-needed. Even just a...
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Happy Friday! The Weekly Download is back: #Instagram updates their #insights tool, tests collaborative posts and adds “Sensitive Content Control”, #YouTube explores #livestream #shopping and #Twitter experiments with a new downvote system. Check it out 👉🏽https://bit.ly/3rus4hm

Happy Friday! The Weekly Download is back: #Instagram updates their #insights tool, tests collaborative posts and adds “Sensitive Content Control”, #YouTube explores #livestream #shopping and #Twitter experiments with a new downvote system. Check it out 👉🏽https://bit.ly/3rus4hm ... See MoreSee Less

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Jul 27

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Did you hear the news? 📰 @instagram’s CEO Adam Mosseri recently announced that the platform is no longer a photo sharing app. This took some by surprise, but the app has been changing for quite some time as video continues to dominate the digital world. Want to learn more about how your brand can integrate video into your digital marketing plan? Head to the link in our bio!
6 1

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Jul 23

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Does writing content for your brand’s social media channels stress you out? Here’s a hot tip! 🗓️ Write your month’s content a month AHEAD of time. Sounds like a lot of work – we know – but we promise it’s worth it. Here’s why: ✍🏼 You can plan out themes, promotions, important messages, etc., in an organized matter. ✍🏼 You can look for special social media days that speak to your brand (think #NationalRelaxationDay) and get involved in the conversation. ✍🏼 You’ll have more time to rework and revise your messaging to make sure only high-quality content is shared. ✍🏼 You’ll be able to schedule content ahead of time making sharing SO easy (if you use a scheduling tool or are scheduling directly in a channel like Facebook). Of course, you’ll need to be nimble enough to make changes to reflect current news and events. Not sure where to start or how to organize your messaging? We recommend checking out @thecontentplanner to help get you started! Need more backup? Let’s connect and see how we can help your business effectively communicate and grow online! Link in bio.
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Jul 12

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The digital world is always changing! We’re thankful to have a diverse team of experts who are committed to keeping their knowledge current.✨
8 1

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Jul 8

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Marketers and media are buzzing about Apple’s latest privacy changes, slated to drop sometime this fall. Some are even predicting the end of #emailmarketing all together – AGAIN! But how worried do you really need to be? Get the full details in our latest blog post, and do these five things in the meantime to help prep your #emailmarketingstrategy for Apple Privacy Protection. Link in bio!
7 1

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Jul 7

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#DYK that 75% of podcast listeners are tuning in to learn new things? If you or your brand can offer unique insights to your audience, a weekly, bi-weekly and/or even a monthly podcast might be worth considering. Podcasts are a great way to engage followers and attract a wider audience as you serve another market. If you don’t want to start your own podcast, think about how you could collaborate as a guest on a show with like-minded values and listeners. Learn more about why your audience wants you to create more social audio and video – link in bio!
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Jul 6

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Four ways to step up your social graphics: 📷 Use portrait modes when photographing products. 🎨 Use free platforms like Canva to spice up your text graphics. 📖 Make sure you’re always following a brand guide (think: fonts, colours, logo). 🤩 Be sure the image and caption are cohesive. Looking to ramp up your social media efforts? Let’s connect! Link in bio.
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Jul 5

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A little bit of encouragement and coaching can go a long way – having talented clients helps. ✨ 😉
15 1

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Jul 2

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"Most podcast listeners (75%) listen to learn new things." Does your business have a unique offering that can help your audience learn new things? According to SEMrush, about 75% of podcast listeners tune in for exactly that. If you’re looking to step up your digital marketing game, podcasting might be the right direction. In fact, @hubspot recently shared that time spent listening to podcasts increased by 12% over the last year and is projected to increase another 8% next year. That’s a lot of opportunities to connect with your audience in an intimate and easy way. Not to mention it’s the perfect type of media consumption for those always on the run. Learn how to incorporate podcasting into your current #digitalmarketing strategy, reach out to our team for your next steps! Link in bio.
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Jul 1

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This July 1st, Spodek & Co. has donated to the Indian Residential School Survivors Society and @nwac_canada. We are encouraging other businesses to donate to organizations by and for Indigenous people, and to read and learn. It’s one thing to speak out. It’s another to act. 🧡 For more resources, click the link in our bio. #dosomething #settlerstakeaction #indigenouslivesmatter #everychildmatters
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Jun 30

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Creating content is no joke. It takes lots of time, strategy and thoughtfulness. We’re continually notified about likes and comments, but if you’re not checking your social media insights, you need to… Like, yesterday. Most social media platforms (Instagram, Facebook, Pinterest, Twitter, LinkedIn, etc.) have built-in analytics to help you learn more about how your brand’s content is performing. Here’s what you should look for: ✅ Top performing posts ✅ Posts with saves and shares ✅ The time of day your followers are online ✅ Your follower demographic ✅ Other important trends There is so much more to look for, analyze and measure – but this is a great start. Want to learn more? Book a free call with us! Link in bio.
6 1

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Jun 29

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Today’s post is all about #smallbizlove and how you can support your favourite small business owners without spending a dime (but you should do that, too 😉). These four small actions can help boost the Instagram algorithm, showing a business’ content to a larger audience. Here’s what you need to do: ✨ Save ✨ Send ✨ Comment (the more words used, the better!) ✨ Like Are you a #smallbizowner? How would you like to see your customers engaging? #smallbusiness #smallbusinessowners #supportsmall #supportsmallbusiness
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Jun 28

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Just a friendly reminder that you’ve got this! ✨
14 2

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Jun 24

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Learning our clients’ stories is one of our favourite parts of the job. ✨
9 1

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Jun 23

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If you’re not creating carousel posts – you’re missing out! 🎠 Carousel posts are the easiest way to increase your #engagement by simply adding as little as one extra graphic/image. How? 🤔 Well, if someone gets caught up in their scroll and breezes past your post without interacting, it’ll show up again on their #feed featuring the next picture in the carousel. Simple and effective – just the way we like it!
15 3

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Jun 22

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Have you been contemplating breaking into the world of Instagram Reels? 🎥 Check out our latest blog post about social media giants favouring bite-sized video content, why brands are choosing Reels to tell their story and how you can them into your latest social media strategy. 👩🏻‍💻✨ Link in bio! 🔗
9 1

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Jun 17

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Are you using social media audio and video in your current marketing mix? Besides the obvious missed opportunity to boost your brand’s storytelling, you’re also losing perspective leads and the ability to influence decision making that leads to sales. Ready to learn more? Click the link in our bio!
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Jun 15

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Looking to add more video to your marketing strategy? Head to the link in our bio to download our free cheat sheet!
15 2

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Jun 14

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Making sure your platforms are working together as strategically as possible is challenging, but essential. ✨ Learn more about how Spodek & Co. has helped build and grow other amazing businesses. Link in bio!
13 1

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Jun 11

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One of the biggest mistakes a brand can make when starting their digital marketing journey is to skip past conducting an audit and building a strategy. 📑 Audits are not only essential for gathering information about your brand’s strengths, weaknesses and gaps, they also give you an opportunity to evaluate your competitors. Research audits are the best way to support the development of a solid strategy. 💪🏻 Speaking of strategy, they’re the framework for achieving consistent, well-defined #goals and growing your #business. ✨ Ready to take the leap? Let’s connect! Link in bio. 👩🏻‍💻
7 1

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Jun 10

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If business owners have learned one thing over the last year, it’s how important it is to make your business accessible digitally. As areas around the world begin to re-open, it’s important that business owners don’t let their marketing efforts fall to the wayside. Your audience has grown to love your online presence, #engagement and ability to purchase your product(s) or service(s) online. We know you’re about to have a lot less time on your hands, but don’t forget to: ✨Post to your #blog and on #socialmedia regularly ✨Send #email updates or promotions ✨Review your #analytics ✨Make sure your #website is up-to-date ✨Rework your #strategy ✨Run paid ad campaigns to generate leads ✨Report monthly on your digital insights These are some of the most important ingredients in a business’ success. If you’re looking for subject matter experts to help you in any of these areas, connect with us! Link in bio.
13 1

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Jun 1

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Happy #pridemonth2021!🏳️‍🌈 If there is one thing we’ve learned over the last year, it’s that we’re stronger together. Spodek & Co. stands with the LGBTQ+ community and celebrates diversity, inclusion and equality. #pride #pridemonth #happypride #happypridemonth #LGBTQ #LGBTQIA #loveislove #lovewins
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May 10

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Now that you know the WHY behind social video and audio, it’s time to get into the HOW. 🤔 Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should align with your overall business strategy, marketing goals, and objectives. 📈 Check out our newest blog post to learn how to incorporate social audio and video into your marketing mix! 💻 Link in bio 🔗
16 1

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May 3

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🎥Social audio and video are not just fleeting trends. With rising popularity of social audio apps like Clubhouse and Twitter Spaces, and ever-growing interest in video-based platforms like TikTok, it’s clear that words alone are no longer enough to connect and build community online. If you’re not already using audio and video to boost brand storytelling, you’re missing out on important growth opportunities to generate leads and influence purchase decisions. Link in bio! 🔗
8 2

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Mar 10

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🎧What is Social Audio? 🎧 Social audio is form of social networking that facilitates communication through audio instead of text or images to make connections and share or consume content. Link in bio to learn more about why your brand should be integrating social audio into your #2021 digital marketing plan. Have questions? Send us a DM!
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