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The Weekly Download – December 17, 2021

The Weekly Download – December 17, 2021

by Eden Spodek | Dec 17, 2021 | Instagram, Social Media, The Weekly Download, Video

This has been a challenging week for many of us with the impact of the fourth wave of the pandemic, especially with the holidays just around the corner. Still, it’s business as usual in the digital world, and we are here to keep you up to date. In today’s edition of...
How to Incorporate Social Video and Audio in Your Marketing Mix

How to Incorporate Social Video and Audio in Your Marketing Mix

by Eden Spodek | May 10, 2021 | Digital Marketing, Marketing, Social Media, Technology, Uncategorized, Video

Now that you know the why behind social video and audio, it’s time to get into the how. Social video and audio should be used as an extension of your current marketing mix, offering more ways to engage your audience. Your strategy for social video and audio should...
The Weekly Download – May 31, 2019

The Weekly Download – May 31, 2019

by Eden Spodek | May 31, 2019 | Brands, Digital Marketing, eCommerce, Eden Spodek, Events, Pop Culture, Social Media, The Weekly Download, Video

TGIF! It’s time to kick off your favourite day of the week with your favourite weekly round up: The Weekly Download. This week’s big news: a heartwarming new ad from Gillette, a good-intentioned tweet from the US Army gone bad, Twitter’s white supremacy research, the...
How I Prepped and Pulled Off a Successful Facebook Live Q&A

How I Prepped and Pulled Off a Successful Facebook Live Q&A

by Eden Spodek | Sep 17, 2018 | Education, Social Media, Video

As a small business owner, do you need to break out of your comfort zone? One surefire way to do so is to host a Facebook Live Q&A. I did one recently, and while I was nervous at first, if I do say so myself I think it went really well! The questions were great,...
The Weekly Download – November 3, 2017

The Weekly Download – November 3, 2017

by Eden Spodek | Nov 3, 2017 | Brands, Marketing, Pop Culture, PR, Social Media, Technology, The Weekly Download, Video

Have you recovered yet from Halloween? If we have to look at another mini chocolate bar ever again, it would be too soon! This week we’re chatting about the benefits of CASL (yes, you read that right!), your iPhone’s somewhat creepy AI, Facebook’s new “Sets,” the...
The Weekly Download – October 6, 2017

The Weekly Download – October 6, 2017

by Eden Spodek | Oct 6, 2017 | Pop Culture, PR, Social Media, Technology, The Weekly Download, Video

Happy Thanksgiving weekend to our fellow Canucks! How will you be celebrating the holiday and long weekend?  Here’s the scoop: this week, we’re chatting about Google’s newest high-tech gadget, a Halifax cafe’s “screen-free” evenings, new polls in Instagram...
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#Edelman shares their #2022EdelmanTrustBarometer report, TikTok shares user trends by region, #Instagram tests fan subscriptions and #LinkedIn adds new platform marketing efforts, plus some Friday Fun. It’s #TheWeeklyDownload: The Weekly Download – January 21, 2022 - Spodek & Co. https://bit.ly/3GQ86EN

#Edelman shares their #2022EdelmanTrustBarometer report, TikTok shares user trends by region, #Instagram tests fan subscriptions and #LinkedIn adds new platform marketing efforts, plus some Friday Fun. It’s #TheWeeklyDownload: The Weekly Download – January 21, 2022 - Spodek & Co. bit.ly/3GQ86EN ... See MoreSee Less

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Dec 31

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And just like that, 2021 is over. We’ve had some time to reflect and we’re so grateful for all that’s been accomplished during such a challenging time. Thank you to our loyal clients, agency partners, team members, and all the connections we’ve made in between – it’s been a pleasure. We’re looking forward to another year of helping clients and partners crush their goals, growing our network, and implementing our corporate values in new ways. Wishing everyone a safe, happy, and successful New Year! As always, if you need any marketing support, our (virtual) door is always open. Link in bio 🔗 #happynewyear #happy2022 #newyear #newyearlist #newyeartodolist #newyearresolutions

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Dec 23

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Wishing everyone a wonderful holiday break! 💫 We can’t wait to jump into 2022 and start helping clients crush another year’s goals. As we continue to navigate these challenging times during the holiday season, we hope everyone stays safe and healthy while spending time with those who matter most. Take time to rest and enjoy yourself – you deserve it! #happyholidays #staysafe #bemerry #christmasgreetings #holiday #winterbreak #festiveseason #MerryChristmas #2022

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Dec 9

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It’s a girl!  Congratulations to our Senior Account Coordinator, @alyssamsalmon, who welcomed a gorgeous baby girl into her family. The Spodek & Co. family grows and we are so excited to meet our newest member.

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Nov 30

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Today is #givingtuesday! 📣 Let’s join the generosity movement and rally behind our favourite causes. In these challenging times, giving back in even the smallest way can go a long way. Our local non-profit organizations need all the help they can get, so let’s join together and amplify small acts of kindness in our communities. This year @spodekandco is giving to @dinecollab, a local community food project supporting The Beeton Cupboard Food Bank. Let’s be part of a global generosity movement!

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Nov 29

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Happy Chanukah! Chag Samaech to all of our friends celebrating. 🕎

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Nov 11

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Honouring #RemembranceDay2021 Today we recognize and commemorate the brave Canadians who have, who do, and who will bravely serve and sacrifice for our country. Did you know that 2021 marks the 100th anniversary of the Remembrance Poppy in Canada? #LestWeFoget #canadaremembers

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Nov 4

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Have you heard the term “social media manager” floating around? Curious about how your business could benefit from this type of offering? Let us break it down for you! Social media managers (SMM) help businesses focus on what matters to them most while keeping their content fresh, their community connected and communications on strategy. ✨ More specifically, SMMs can be responsible for creating content, engaging with your community, growing your following, tracking your insights, implementing social media trends, offering email marketing support, and so much more. 👩🏻💻 Think a social media manager is something your business could benefit from? Connect with our team today to learn how we can help you grow your business.

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Nov 3

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According to @hubspot, as of July 2021, approximately 57% of the world’s population is active on social media. That’s 4.48 BILLION people! As the number of people on social media channels continues to rise, it’s more important than ever to build a strong foundation for your business across all major platforms. From consistent branding to content creation, you need to make sure your business is making the most of its social media presence. Learn more about how our team can help – link in bio!

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Nov 2

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YES ✅ or NO✖️ - is your website optimized and ready for 2022? If you answered “no,” it’s time to bump that to the top of your to-do list. Especially after the recent Facebook, Instagram and WhatsApp outage, your website must work optimally for your clients and customers to make sure they can always get in touch. Need support? Reach out to our team of experts – link in bio!

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Oct 28

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The new year is coming up quickly! Have you revised your KPIs for 2022? Naturally, businesses have had to pivot a lot over the last couple of years -- which means their key performance indicators should have, too. Change is meaningful and should always be measured. Without strategic KPIs in place, it’s almost impossible to determine if and how business goals are met. Specific indicators are essential in the development of recipes for growth, new projects and more. Need help nailing down KPIs within your business? Connect with us today - link in bio!

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Oct 26

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Who are you creating your content for? 🤔 Your followers or your audience? Because those are two very different audiences. Let us explain. ⬇️ You could have 1,000 followers, but only 10 people looking at your content. THOSE are the people you need to be creating your content for. Why are THEY engaging with you? What excites THEM? If you can figure that out, you’re already winning. So why create content for 10 people instead of everyone? Because those ten people are your audience. And when you look after them, you foster a community. Those 10 people are the ones who will have the biggest impact on the content you create. Need support finding your audience for #2022? Connect with via the link in our bio.

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Oct 25

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Today’s workday mantra!

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Oct 20

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Is your company’s social media taking your focus away from what you love doing? Many of our clients have come to us saying that managing their brand’s social media is a full-time job on top of a full-time job. That’s when we step in to show them that they don’t have to do it all. Hiring a social media manager gives business owners their time back to work on what matters most—their business. What does a social media manager do? 📲 Creates content 📲 Engages with community 📲 Grows following 📲 Tracks insights 📲 Follows social media trends 📲 + so much more! Let’s connect today so you can get back to doing what you love! Link in bio.

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Oct 18

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🎥 The Future of Video 🎥 Have you started planning your video content for 2022? If there’s one thing we know for sure heading into 2022 – it’s best to keep it short and sweet. After the launch of bite-sized content across most social platforms, users (and apps) are favouring shorter video content. Attention spans are getting shorter, which means that brands need to become more efficient at telling short and engaging stories. Our advice? 🎥 Focus on one idea at a time 🎥 Use high-quality video 🎥 Add captions 🎥 Include popular “sounds” and “music” Need more industry insight? Reach out to our team to see how we can help with your strategic planning for 2022.

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Oct 14

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🎉 It’s our anniversary🎉 This week, we’re celebrating our 11th anniversary at @spodekandco! Since 2010, we’ve been helping businesses of all sizes grow their digital footprint, tell their stories and connect with their audiences. Like many businesses, there have been some pivots along the way, but we’re so proud of how far we’ve come. Thanks for being a part of our journey! 👩🏻‍💻

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Oct 11

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🦃 Thanksgiving 🍂 We hope everyone is enjoying the long weekend as we celebrate Thanksgiving in Canada. Today we’re reflecting on all that we are thankful for--gathering with family and friends to share a special meal and enjoy the fall colours. With this in mind, we recognize that this holiday is a piece of Canada’s history that has greatly impacted Indigenous peoples. If you’re interested in learning more about the history of Canada’s Thanksgiving, please visit the link in our bio for resources on this topic.

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Oct 5

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According to @Google, over 90% of global shoppers say they’ve discovered new brands or products on @YouTube. 🎥 It should come as no surprise that we recommend that your business should be sharing video content about your product and/or service offerings, creating YouTube ads, and linking your content on other platforms. Need video, advertising, or content support? Reach out to our intergenerational team of experts for all things digital! Link in bio.

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Sep 30

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Today is the National Day for Truth and Reconciliation in Canada. After careful consideration, @spodekandco will be closed. Staying true to our values we feel that it’s imperative to acknowledge the importance of this day. Our team members will be involved in meaningful activities and, earlier this year, we made donations to the Indian Residential School Survivors Society, the Native Women’s Association of Canada and the @downiewenjack Fund. We’d also like to recognize the growing number of mass unmarked graves that are being uncovered across Canada. This is a part of our country’s history and it is vital that we take ownership for the loss of these Indigenous children as a nation. Here are a few accounts we recommend you follow for education and inspiration: @_anishinaabekwe @inuktitut_ilinniaqta @firstnationphotographer @notoriouscree @asha.frost

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Sep 29

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“Act as if what you do makes a difference. IT DOES!” ~William James Some #WednesdayWisdom to get you started on the right foot. 💖

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Sep 27

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Are you finding it challenging to keep up with monthly content creation? ✍🏼 We know how tedious and, not to mention, time consuming, it can be to create quality content that resonates with your audience. Perhaps you’d rather spend your valuable time working on other pillars within your business. If that’s the case, it’s time to hire a Social Media Manager to help lighten your load. Social Media Managers (SMM) create and publish content, engage with your community, answer questions from your followers, keep up with digital trends and so much more! Curious about adding a virtual SMM to your team? DM to learn more! 💌

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Sep 23

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Why we measure client success (and failures) in monthly reports ⬇️ 📏To learn what content is resonating with the audience. 📏To find patterns in performance. 📏To make strategy adjustments based on outcomes. 📏To track audience dialogue. 📏To help businesses use our findings to improve their product(s)/service(s). These five reasons are just the tip of the iceberg! Reach out to our team of experts today to improve your digital strategy and measure your success. Link in bio!

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Sep 22

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We can hardly believe it’s already the first day of fall! 🍂 How have your 2021 marketing objectives been going? Are you seeing results in some areas and not in others? Head to the link in our bio to meet our team of experts and find out how you can get a head start on your 2022 marketing strategy! 💥

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Sep 20

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🆘 What is one of the biggest mistakes you can make with your brand? Inconsistent branding. 😱 Branding is what makes you recognizable. From your product or service offering to your logo and online presence, everything should be cohesive. Don’t stray from your colour palette, tone of voice, fonts, and everything else in your brand guide (if you don’t have one, create one STAT!). Consistency is the foundation of your identity. Once your audience can identify your brand, you build trust and reputation. People lean into what’s familiar. That’s why straying from things as simple as your brand colours can cause confusion. It makes it difficult for potential customers to distinguish you from other brands. Not sure if you have all the tools and elements you need for consistent branding? Let’s connect today and create a solid strategy together – link in bio!

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Sep 16

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4 Hashtag Myths # Using popular hashtags is a best practice. Myth. In fact, that’s the quickest way to bury your post! # You should use the same hashtags as competitors. Myth. You should be using more niche hashtags that make your business stand out and reach your ideal audience, not someone else’s. # You should only use a couple of hashtags. Myth. We recommend using all 30 if possible, to amplify your reach. # Hashtags will get you like and follows. Myth. Quality content and consistent posting will! Did we miss any myths? Bust them in the comments below!
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