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Nov 11

Honouring #RemembranceDay2021

Today we recognize and commemorate the brave Canadians who have, who do, and who will bravely serve and sacrifice for our country. Did you know that 2021 marks the 100th anniversary of the Remembrance Poppy in Canada? #LestWeFoget #canadaremembers

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Nov 4

Have you heard the term “social media manager” floating around? Curious about how your business could benefit from this type of offering? Let us break it down for you!

Social media managers (SMM) help businesses focus on what matters to them most while keeping their content fresh, their community connected and communications on strategy. ✨

More specifically, SMMs can be responsible for creating content, engaging with your community, growing your following, tracking your insights, implementing social media trends, offering email marketing support, and so much more. 👩🏻💻

Think a social media manager is something your business could benefit from? Connect with our team today to learn how we can help you grow your business.

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Nov 3

According to @hubspot, as of July 2021, approximately 57% of the world’s population is active on social media. That’s 4.48 BILLION people!

As the number of people on social media channels continues to rise, it’s more important than ever to build a strong foundation for your business across all major platforms. From consistent branding to content creation, you need to make sure your business is making the most of its social media presence.

Learn more about how our team can help – link in bio!

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Nov 2

YES ✅ or NO✖️ - is your website optimized and ready for 2022?

If you answered “no,” it’s time to bump that to the top of your to-do list. Especially after the recent Facebook, Instagram and WhatsApp outage, your website must work optimally for your clients and customers to make sure they can always get in touch.

Need support? Reach out to our team of experts – link in bio!

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Oct 28

The new year is coming up quickly! Have you revised your KPIs for 2022?

Naturally, businesses have had to pivot a lot over the last couple of years -- which means their key performance indicators should have, too. Change is meaningful and should always be measured.

Without strategic KPIs in place, it’s almost impossible to determine if and how business goals are met. Specific indicators are essential in the development of recipes for growth, new projects and more.

Need help nailing down KPIs within your business? Connect with us today - link in bio!

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Oct 26

Who are you creating your content for? 🤔

Your followers or your audience? Because those are two very different audiences.

Let us explain. ⬇️

You could have 1,000 followers, but only 10 people looking at your content. THOSE are the people you need to be creating your content for. Why are THEY engaging with you? What excites THEM? If you can figure that out, you’re already winning.

So why create content for 10 people instead of everyone? Because those ten people are your audience. And when you look after them, you foster a community. Those 10 people are the ones who will have the biggest impact on the content you create.

Need support finding your audience for #2022? Connect with via the link in our bio.

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Oct 25

Today’s workday mantra!

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Oct 20

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Oct 18

🎥 The Future of Video 🎥

Have you started planning your video content for 2022?

If there’s one thing we know for sure heading into 2022 – it’s best to keep it short and sweet.

After the launch of bite-sized content across most social platforms, users (and apps) are favouring shorter video content. Attention spans are getting shorter, which means that brands need to become more efficient at telling short and engaging stories.

Our advice?

🎥 Focus on one idea at a time
🎥 Use high-quality video
🎥 Add captions
🎥 Include popular “sounds” and “music”

Need more industry insight? Reach out to our team to see how we can help with your strategic planning for 2022.

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Oct 14

🎉 It’s our anniversary🎉

This week, we’re celebrating our 11th anniversary at @spodekandco!

Since 2010, we’ve been helping businesses of all sizes grow their digital footprint, tell their stories and connect with their audiences. Like many businesses, there have been some pivots along the way, but we’re so proud of how far we’ve come. Thanks for being a part of our journey! 👩🏻‍💻

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Oct 11

🦃 Thanksgiving 🍂

We hope everyone is enjoying the long weekend as we celebrate Thanksgiving in Canada.

Today we’re reflecting on all that we are thankful for--gathering with family and friends to share a special meal and enjoy the fall colours.

With this in mind, we recognize that this holiday is a piece of Canada’s history that has greatly impacted Indigenous peoples. If you’re interested in learning more about the history of Canada’s Thanksgiving, please visit the link in our bio for resources on this topic.

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Oct 5

According to @Google, over 90% of global shoppers say they’ve discovered new brands or products on @YouTube. 🎥

It should come as no surprise that we recommend that your business should be sharing video content about your product and/or service offerings, creating YouTube ads, and linking your content on other platforms.

Need video, advertising, or content support? Reach out to our intergenerational team of experts for all things digital! Link in bio.

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Sep 30

Today is the National Day for Truth and Reconciliation in Canada.

After careful consideration, @spodekandco will be closed. Staying true to our values we feel that it’s imperative to acknowledge the importance of this day.

Our team members will be involved in meaningful activities and, earlier this year, we made donations to the Indian Residential School Survivors Society, the Native Women’s Association of Canada and the @downiewenjack Fund.

We’d also like to recognize the growing number of mass unmarked graves that are being uncovered across Canada. This is a part of our country’s history and it is vital that we take ownership for the loss of these Indigenous children as a nation.

Here are a few accounts we recommend you follow for education and inspiration:
@_anishinaabekwe
@inuktitut_ilinniaqta
@firstnationphotographer
@notoriouscree
@asha.frost

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Sep 29

“Act as if what you do makes a difference. IT DOES!”

~William James

Some #WednesdayWisdom to get you started on the right foot. 💖

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Sep 27

Are you finding it challenging to keep up with monthly content creation? ✍🏼

We know how tedious and, not to mention, time consuming, it can be to create quality content that resonates with your audience. Perhaps you’d rather spend your valuable time working on other pillars within your business. If that’s the case, it’s time to hire a Social Media Manager to help lighten your load.

Social Media Managers (SMM) create and publish content, engage with your community, answer questions from your followers, keep up with digital trends and so much more!

Curious about adding a virtual SMM to your team? DM to learn more! 💌

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Sep 23

Why we measure client success (and failures) in monthly reports ⬇️
📏To learn what content is resonating with the audience.
📏To find patterns in performance.
📏To make strategy adjustments based on outcomes.
📏To track audience dialogue.
📏To help businesses use our findings to improve their product(s)/service(s).

These five reasons are just the tip of the iceberg!

Reach out to our team of experts today to improve your digital strategy and measure your success.

Link in bio!

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Sep 22

We can hardly believe it’s already the first day of fall! 🍂

How have your 2021 marketing objectives been going? Are you seeing results in some areas and not in others?

Head to the link in our bio to meet our team of experts and find out how you can get a head start on your 2022 marketing strategy! 💥

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Sep 20

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Sep 16

4 Hashtag Myths

# Using popular hashtags is a best practice. Myth. In fact, that’s the quickest way to bury your post!
# You should use the same hashtags as competitors. Myth. You should be using more niche hashtags that make your business stand out and reach your ideal audience, not someone else’s.
# You should only use a couple of hashtags. Myth. We recommend using all 30 if possible, to amplify your reach.
# Hashtags will get you like and follows. Myth. Quality content and consistent posting will!

Did we miss any myths? Bust them in the comments below!

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Sep 15

Just popping in to say you’re doing great! 💫
#WednesdayWords

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Sep 14

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Sep 9

As @Apple’s new #MailPrivacyProtection approaches launch, we urge businesses to learn how it will impact their email marketing efforts. Here’s a full rundown on what businesses and marketers can expect with these major updates. Full blog post linked in bio!

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Sep 8

What is a #SocialMediaManager or an #SMM?
A Social Media Manager is generally responsible for the following (and possibly more):
👩🏼‍💻: Content creation
👩🏼‍💻: Community management and engagement (answering DMs and responding to comments)
👩🏼‍💻: Scheduling and posting
👩🏼‍💻: Helping reach and measure goals and KPIs.
Ready for social media support? Let’s join teams today – link in bio!

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Sep 7

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