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Digital Marketing Buzz

Tips, strategic guidance, and musings – from our team to yours.

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Get ready for 2025 with our Digital Marketing Roadmap

Your Guide to Winning Digital Marketing in 2025

We can’t believe it — 2025 is almost here! Now is the...

Align and Attract: Use Core Values to Land Dream Clients

In today’s dynamic business landscape, standing out isn’t just about offering industry-leading...

Navigating the Brandscape: Personal vs. Company Brands

Building a strong brand is crucial for success in the modern business...

7 Tactics to Skyrocket Email Conversions

When it comes to boosting email conversions, our expert team at Spodek...

Weekly Buzz: Google Reveals Canada’s Hottest Searches of 2023

Welcome back to the Weekly Buzz — our final installment of the...

Weekly Buzz: Google and Canada Strike a $100M Deal

Happy December! It’s time to kick off 2024’s final month with another...

Weekly Buzz: November 24, 2023

Weekly Buzz: The Rollercoaster Week at OpenAI

Happy Friday, and a belated Happy Thanksgiving to our American friends and...

6 Steps to Craft a Compelling Brand Story that Sells

Your brand story is more important than ever in today’s highly competitive...

Weekly Buzz: Google Introduces AI for Holiday Shopping

Great news! Thanks to a brand-new edition of the Weekly Buzz, your...

Weekly Buzz: Meta Teams Up with Amazon for Seamless In-App Shopping Experience

Welcome back to the Weekly Buzz, where we walk you through the...

Weekly Buzz: Google Empowers Small Businesses with New Features

It’s Friday, and you know what time it is — let’s see...

Weekly Buzz - October 27, 2023

Weekly Buzz: Legal Action Against Meta Alleges Harmful Practices Targeting Young Users

Happy Friday, and welcome back to the Weekly Buzz. After a bit...

Weekly Buzz: Meta’s New Multi-Profile Feature a ‘Game-Changer’ for Facebook Users

Happy FriYAY! Another week, another heap of updates to share directly from...

Weekly Buzz: Apple Unveils iPhone 15, Watch Series 9, and More

Happy Friday! We’re back again with another installment of the Weekly Buzz,...

Weekly Buzz: Threads Unveils Long-Awaited Search Function

Happy Friday, and welcome to another edition of the Weekly Buzz—your source...

Weekly Buzz: Google’s Fight Against Misleading Ads

Welcome to another edition of the Weekly Buzz! Before you head out...

Spodek & Co. is Women Business Enterprise by Women Business Enterprises Canada Council (WBE Canada)

Spodek & Co. Achieves WBE Canada Certification: Championing Diversity and Inclusion as a Women-Owned Business

It’s always been a point of pride for us at Spodek &...

Weekly Buzz: Canadians Urged to Boycott Facebook and Instagram

Welcome back to the Weekly Buzz! September is upon us, and there’s...

Weekly Buzz - August 18, 2023

Weekly Buzz: Instagram’s Musical Carousels Take Centre Stage

Welcome to another edition of the Weekly Buzz, your comprehensive source for...

Weekly Buzz — August 11, 2023

Weekly Buzz: Meta’s Canadian News Block Sparks Calls for Investigation

Welcome back to another jam-packed edition of the Weekly Buzz! What’s new...

Weekly Buzz: Lizzo Lawsuit Emphasizes the Importance of Living Workplace Values

Welcome back to the Weekly Buzz! This week, we have a jam-packed...

An image depicting the effect of digital marketing services that Spodek & Co. offers on your business symbolised by a rocket and a bar chart.

How to Develop and Implement an Effective Digital Marketing Strategy

Unsurprisingly, a solid digital marketing strategy is essential for businesses to grow...

Weekly Buzz: Twitter Rebrands as ‘X’

It’s Friday, and we’re back with another edition of the Weekly Buzz!...

Weekly Buzz: MIT Study Shows Generative AI Empowers Workers

Happy Friday, and welcome back to a brand-new edition of the Weekly...

Weekly Buzz: Threads Surpasses 100 Million Sign-Ups in Just Five Days

Welcome back to the Weekly Buzz! On the docket today: Instagram’s text-based...

Weekly Buzz: Meta Challenges Twitter with Launch of Threads App

Welcome back to another edition of the Weekly Buzz! We’ve got a...

Weekly Buzz: Google to Remove Canadian News Content Due to New Controversial Law

Say hello to the Weekly Buzz – a new and improved version...

Weekly Buzz: Canadians Brace for Meta’s News Ban

Another Friday, another installment of the Weekly Buzz! It’s time for us...

Weekly Buzz: Reddit Erupts in Protests over API Changes

It’s Friday and we’ve got a lot to chat about this week! ...

Weekly Buzz: OpenAI Faces Defamation Lawsuit Drama

Welcome back to another jam-packed edition of the Weekly Buzz! Here’s what’s...

Weekly Buzz: Instagram Unveils Algorithm Transparency

Hello June, Happy Pride Month, and Happy Friday! Welcome back to the...

Spodek & Co's Weekly Newsletter about digital marketing news - The Weekly Download - May 26, 2023

Weekly Buzz: Meta’s Twitter Clone Disrupts Social Media

Welcome back to the Weekly Download — your favourite digital marketing news...

Spodek & Co's Weekly Newsletter about digital marketing news - The Weekly Download - May 19, 2023

Weekly Buzz: Montana Becomes First State to Ban TikTok

Welcome back to the Weekly Download! Before you head out the office...

Spodek & Co's Weekly Newsletter about digital marketing news - The Weekly Download - May 12, 2023

Weekly Buzz: TikTok Empowers Marketers with Insights Hub

Happy FriYAY and welcome back to a new edition of the Weekly...

Weekly Buzz: Meta Raises Alarm on AI Tools Malware

Happy Friday, Happy May! We’re back today with another edition of the...

Weekly Buzz: ChatGPT Prioritizes Privacy Enhancements

Hello, and welcome back to an all-new edition of the Weekly Download!...

Weekly Buzz: CBC Pauses Twitter Activity

Happy FriYAY and welcome back to the Weekly Download. Here’s the digital...

Weekly Buzz: OpenAI Launches Bug Bounty Program

Happy Friday, and welcome back to the Weekly Download! Head into the...

Weekly Buzz: Twitter Fails to Convert Legacy Verified Users

It may be a short week, but there’s certainly no shortage of...

Weekly Buzz: Call for Pause on Giant AI Experiments

Happy Friday and welcome back to the Weekly Download — it’s our...

The Weekly Download — March 24, 2023

Welcome back to the Weekly Download, and welcome, spring! We’re wishing for...

The Weekly Download — March 17, 2023

The Weekly Download — Friday, March 17, 2023 Welcome back to the...

The Weekly Download — December 2, 2022

Can you believe we’re in the final month of 2022? Welcome, December,...

The Weekly Download — November 11, 2022

Hello, Friday! We hope you had a wonderful week. It’s time to...

The Weekly Download — November 4, 2022

After taking a week off, we’re so glad to welcome you back...

The Weekly Download — October 21, 2022

Happy Friday! Welcome back to the Weekly Download. We’re gearing up for...

The Weekly Download – October 14, 2022

Happy Friday and welcome back to the Weekly Download! Kick off your...

The Weekly Download — October 7, 2022

Hello, Friday! We’re so glad to see you. We’re looking forward to...

The Weekly Download — September 23, 2022

Welcome, fall! Our favourite season has finally arrived (pumpkin spice latte, anyone?),...

The Weekly Download – September 16, 2022

Happy Friday! Are you feeling the barest nip in the air as...

The Weekly Download – September 2, 2022

Happy Friday! Well, we’re in September. Are you feeling the back-to-school vibe?...

The Weekly Download – August 26, 2022

Happy Friday! We can’t believe we’re staring September right in the face…...

The Weekly Download – August 19, 2022

Happy Friday! We hope you’re out there soaking up the mystique that...

The Weekly Download – August 12, 2022

Happy Friday! It’s late summer when the days are warm and hazy...

The Weekly Download – July 15, 2022

Happy Friday! It has been a week, and only part of that...

The Weekly Download – July 8, 2022

Hello and welcome to the Weekly Download. Hope you had a nice...

5 Reasons You Should Hire a Marketing Agency

The marketing world is constantly changing, and the last couple of years...

The Weekly Download – June 24th, 2022

Happy Friday, and welcome to the Weekly Download, the newsletter where we...

The Weekly Download – June 17th, 2022

Happy Friday! It’s been a stormy week here weather-wise, but The Weekly...

The Weekly Download – June 10, 2022

Happy Friday! Are you ready for the slide into the weekend? We...

The Weekly Download – June 3, 2022

Happy Friday! It’s starting to feel like summer, including the thunderstorms. We’re...

Digital Marketing in a Post-Pandemic World

The pandemic has resulted in the fastest and most complete shift in...

The Weekly Download – May 27, 2022

Happy Friday! We’re here with the Weekly Download to help you ease...

The Weekly Download – May 20, 2022

Happy Friday of the Victoria Day/May 24 long weekend. Hope you’re leaving...

The Weekly Download, May 13, 2022

Happy Friday! We hope the sun is out by you. Take off...

The Weekly Download, May 6, 2022

Happy First Friday of May! It’s no First Monday, but our Weekly...

The Weekly Download – April 29, 2022

How is it the last Friday in April? This year is flying...

What Is Content Marketing?

You may have heard the term content marketing, but what exactly is...

The Weekly Download – April 22, 2022

It’s Friday! Which means it is time for Spodek & Co.’s Weekly...

The Weekly Download – April 8, 2022

Hey, Friday! This week included Pinterest enacting change on misinformation, Snapchat being...

The Weekly Download – April 1, 2022

Friday is here, and so is a new month. Happy Friday. Happy...

The Weekly Download – March 25, 2022

We’re back at it again with the Weekly Download. Join us as...

The Weekly Download – March 4, 2022

Happy Friday! We’re back with another installment of your favourite digital update....

Why Privacy Matters

Last month, we highlighted some of the key trends that marketers need...

The Weekly Download – February 18, 2022

It’s Friday! We’re back with your favourite digital news roundup. This week...

The Weekly Download – February 11, 2022

Happy Friday! We’re back with another installment of The Weekly Download. On...

The Weekly Download – February 4, 2022

Happy Friday and welcome to your favourite digital news update, The Weekly...

Top Digital Marketing Trends for 2022

Happy 2022! After another tumultuous year that required lots of pivoting, we’ve...

The Weekly Download – January 28, 2022

Happy Friday! We’re back with another installment of The Weekly Download. In...

The Weekly Download – January 21, 2022

It’s Friday and we’re back with your weekly digital roundup. In this...

The Weekly Download – January 14, 2022

Happy Friday! Welcome to the latest installment of The Weekly Download. On...

The Weekly Download – January 7, 2022

Happy New Year! We look forward to exciting possibilities in 2022 and...

The Weekly Download – December 17, 2021

This has been a challenging week for many of us with the...

The Weekly Download – December 3, 2021

December is here and the countdown to the end of the year...

The Weekly Download – November 26, 2021

November is almost a wrap as we reach the last Friday of...

The Weekly Download – November 19, 2021

Happy Friday! We hope you had a great week – let’ wrap...

The Weekly Download – November 12, 2021

Happy Friday and welcome back to your favourite digital news update –...

The Weekly Download – November 5, 2021

It’s Friday! We’re back with another installment of your favourite digital news...

The Weekly Download – October 29, 2021

Happy Friday and welcome back to another installment of The Weekly Download!...

The Weekly Download – October 22, 2021

Welcome back and Happy Friday! This week on your favourite round-up of...

The Weekly Download – October 15, 2021

Friday already? We hope those of you who celebrated, had a wonderful...

The Weekly Download – October 8, 2021

Happy Friday, and welcome back to The Weekly Download! We’re all looking...

The Weekly Download – October 1, 2021

And just like that, October is here. Welcome back to the Weekly...

The Weekly Download – September 24, 2021

Hello Friday! Welcome back to another installment of The Weekly Download! Fall...

The Weekly Download – September 17, 2021

Welcome back and Happy Friday! This week in your favourite digital news...

The Weekly Download – September 10, 2021

Friday already? We hope that your final weekend of summer was extra-long...

The Weekly Download – September 3, 2021

Happy Friday! We’re looking forward to a long weekend to soak up...

Introducing Our Values

Since 2010, Spodek & Co. has been helping businesses navigate the evolving...

The Weekly Download – August 27, 2021

It’s Friday! And the latest installment of The Weekly Download is here....

The Weekly Download – August 20, 2021

Welcome back and Happy Friday! This week on your favourite round-up of...

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Land Acknowledgement

We acknowledge the land our main office is on is the traditional territory of many nations, including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis. We also acknowledge that Toronto is covered by Treaty 13
with the Mississaugas of the Credit.

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