As a digital communications and social media marketing strategist, Eden works with startups, agencies and top-tier companies, helping them cut through the online noise and create programs that are engaging, inspired and different. She believes in the power of online conversations and experiences, and how they can challenge people’s perceptions of brands.
With 25 years of communications experience, including 20 years in digital, Eden has a knack for integrating online campaigns into overall marketing plans in a way that is seamless, smart and strategic. From concept to execution to monitoring and measurement, Eden helps companies develop programs that transform brands, build relationships and grow businesses.
Eden co-developed the Digital Strategy and Communications Management certificate program at University of Toronto School of Continuing Studies. She was voted one of the Top 100 of Business and Professional Studies instructors (honourable mention). She also co-developed a course for Humber public relations BAA program and has been a frequent guest speaker for journalism, business and public relations classes at several Ontario universities.
Eden is an active participant in the Canadian digital community and volunteered as lead co-organizer of PodCamp Toronto for five years with a focus on community partnerships. In 2017, Eden became a Founding Partner of and active contributor to The Big Push, an equity-for-service, all-female led business accelerator. A sought-after speaker, Eden is frequently invited to join panel discussions and speak at a variety of workshops and conferences including the Ontario Government, the Canadian Public Relations Society, mesh conference, and Social Capital Conference.
If you’re interested in working with Eden, please contact her.