The Issue
The COVID-19 pandemic affected businesses worldwide in unprecedented ways, but no one could have predicted the extreme impact it would have on companies serving essential workers and organizations.
Colorado Safety Supply Company (CSSC) is a supplier and distributor of personal protective equipment (PPE) in industries such as construction, general industry, healthcare and more.
The Challenge
Get PPE into the hands of essential workers and frontline organizations within Colorado and across the United States. Educate the target audience on the importance of proper PPE and connect them with CSSC’s expert staff to protect staff and the stakeholders they serve.
While the company’s existing website was robust, navigation was difficult and somewhat overwhelming for those searching specifically for PPE solutions. CSSC needed to streamline the way they presented and sold PPE to their target audiences to make things convenient and efficient while also communicating the ways the company was helping their community and giving back during a difficult time.
The Change
With the help of our agency partner, Scott Newlands Creative, we developed a PPE product page for CSSC on a new domain dedicated to the company’s PPE stock, community partnerships, and training programs.
Spodek & Co. also developed key messaging and tone to support the campaign, as well as a series of social media posts for engagement on Facebook and LinkedIn.
It was critical to develop messaging that was sensitive to the gravity of the global pandemic while also sharing informative and helpful content that would drive sales and interest among existing and potential customers.
The Outcome
With a dedicated product page for COVID-19 PPE and support, existing and new clients were able to connect with CSSC and easily secure in-demand products and services during the height of the pandemic.
See some of our outstanding results below:
- Facebook engagement increased by 159%
- Facebook post reach grew by 121%
- Facebook Page traffic increased by over 25%
- PPE email campaign generated a click-through rate of 11% (over five times higher than the industry average of 2.26%)
