Marketing Coaching Services

At Spodek & Co., we offer expert marketing coaching services to support you with your digital marketing strategy. Whether you’re seeking a marketing mentor, a fractional CMO, or advice on specific marketing challenges, our objective is clear: we want to help you propel your business to achieve measurable results.

Elevate your brand’s digital presence and drive business growth with Spodek & Co. Our team of experts is dedicated to providing one-on-one strategic counsel focusing on four key areas:

  • Digital marketing strategy
  • Website development and technology infrastructure
  • Email marketing
  • Content development, editorial planning, keyword research, and writing
Line drawn peony with a bee on it representing working with clients to help them grow. From Spodek & Co Digital marketing site.
A line drawing of a man and a woman looking at a computer - depicting the strategic counsel services that Spodek & Co. offers.

Why Choose Spodek & Co.?

  • Expertise: Our team has decades of experience, providing valuable insights for your success.
  • Personalized Approach: Tailoring strategic counsel sessions to meet your unique needs and goals.
  • Proven Results: We’ve helped numerous businesses establish and grow their digital brands.
  • Certified Women Business Enterprise: Spodek & Co. is a certified Women Business Enterprise supporting diversity in business.

Our Services

We offer strategic counsel in packages of 1, 5 or 10 hours, ensuring focused support for your marketing objectives. You decide the focus of each session. 

Services include digital marketing strategy, website development, SEO, content development, email marketing, and technology consulting.

À la carte: $250 + HST/hr or applicable taxes

Package of 5 hours: $1,100 + HST or applicable taxes

Package of 10 hours: $2,000 + HST or applicable taxes

The first 30 minutes are on us!

Consulting services are paid upfront and non-refundable. Choose to split packages between consultants. You decide! 

Meet the Consultants

Eden Spodek

Eden Spodek — Digital Marketing Strategist

With 30+ years of experience, Eden is an award-winning digital marketing strategist. She founded Spodek & Co. in 2010, helping businesses establish strong digital brands.

Eden's teaching background, which includes co-creating and instructing a course at the University of Toronto School of Continuing Studies for five years and her current role on the Program Advisory Council for Content Strategy at Humber College, infuses her coaching approach with a unique perspective.

Sharon Hobson

Sharon Hobson — Website and Technology Strategist

With an exceptional blend of creativity and technical finesse, Sharon spearheads the creation of online spaces that captivate and convert.

Guided by a keen understanding of graphic design, she crafts websites that are aesthetically stunning and intuitively navigable, creating seamless user experiences that keep visitors engaged. Her expertise extends to Search Engine Optimization (SEO), ensuring your online presence shines visually and stands out amid the digital noise. From backend intricacies to front-end brilliance, Sharon ensures a website is not just a digital placeholder but a dynamic cornerstone of your brand's success.

Melissa Sellner

Melissa Sellner — Email Marketing Strategist

Melissa brings over 20 years of digital marketing mastery to the forefront, specializing in the intricate world of email marketing. With a seasoned grasp of the ever-evolving landscape, Melissa seamlessly integrates best-in-class email strategies with broader digital marketing initiatives.

Her expertise extends beyond the inbox where her strategic skills transform data into actionable insights, allowing her to craft campaigns that drive engagement and conversions. Melissa holds a Professional Certified Marketer (PCM) certification from the American Marketing Association and has extensive experience using MailChimp, Klaviyo and other email marketing platforms.

Alyssa Salmon

Alyssa Salmon — Content Strategist

Alyssa enriches our team with a wealth of digital marketing experience, bringing a dynamic perspective to content strategy. Her expertise is crafting captivating narratives that resonate across digital platforms, encompassing editorial planning, precise keyword research, and finely honed writing for blogs and social media.

With an acute understanding of audience engagement, Alyssa creates content that sparks conversations and drives conversions. Her keen eye for emerging trends ensures your brand's voice remains fresh and aligned with ever-evolving online landscapes.