Shopping in Second Life

Second Life logoUPDATE: Join me for “After a Fashion” on Monday, Feb. 26.
Note: It would take several posts to explain Second Life and I’m a newbie. If this is all new to you, here’s a summary.

Although Second Life is entirely an online community, I first learned about it several months ago in the newspaper. The article was about a stay-at-home mom from Vancouver who created an entire virtual existence.
For her, Second Life provided a welcome escape from the constant demands of her little ones and adult companionship while her husband was at work. She spent thousands of real dollars (converted to Linden Dollars) participating in activities offered by the Second Life online community.

Members have their own avatars. I named mine “Paradise Wunderland”. (For more about creating an avatar, read Kate’s So-Called Second Life.)

Membership in Second Life is absolutely free; however, there are many ways to spend your real hard-earned cold cash in this virtual world.

Second Life browsingLast week, Trixie Malone (aka Kathryn Lagden) invited Paradise Wunderland to a Second Life fashion show in iVillage. About 20-30 other members attended. Most were dressed up. Not us, we were in our skinny jeans and tees.

There wasn’t enough room for us in the main auditorium. Instead we were teleported to a smaller theatre. We were supposed to watch the fashion show simulcast on a big screen. The show didn’t air. Some lively women got up and modeled on stage instead. After about 20 minutes, we had enough.

I wanted to see what the American Apparel store was like, I invited Trixie to join me.

Trixie and I teleported to American Apparel. We entered the huge store. It looked almost exactly like a real one except it was deserted and they were giving away free beer. Wow! How’s that for an honour system? Personally, I would have preferred a Cosmo but this was American Apparel, not Holts or Saks. Beggars can’t be choosers. : )

American Apparel hatNext we scouted the clothing racks. One difference from the real world was the clothing was avatar-sized and had a video game/cartoonish look. Otherwise, the colours and styles were exactly the same as they are in the real world.
Above each rack were two pictures – one with a real-world model; the other a Second Life avatar model. Each modeled the same item. When I hovered over them with my mouse, a pop-up window provided the details of the item and the price in Linden dollars (L$) – the virtual currency in Second Life.

Second Life shoppingTrixie decided she wanted a hat. So she bought one for L$60. The same hat costs $22 at the real Canadian online store.
American Apparel on Second Life has a “twin” promo. Buy your avatar clothes in the Second Life store, and buy the same thing in the online store and save 15% in real life. Pretty cool!
• What do you think?
• Have you been to Second Life?
• Would you shop there to get discounts on clothes in the real world?
Leave a comment and let me know what you think about shopping in Second Life.
If I arranged a Bargainista night in Second Life, would you join me?

Line drawn peony from Spodek & Co Digital marketing site