Speaking about blogger outreach…

I participated in a panel called “Building Relationships with Word of Mouth and PR Practitioners While Maintaining Credibility with Your Audience” at PodCamp Toronto. Keith McArthur moderated this lively discussion that also included Anita Clarke, David Jones and Matthew Stradiotto. Perhaps it will help you gain some new insights into what works and what doesn’t when it comes to building relationships with bloggers.
Visit the media archive to see the other sessions recorded at PodCamp Toronto.
 

Line drawn peony from Spodek & Co Digital marketing site