It’s still a mad, mad world
It’s Sunday night and after a weekend of work, errands and relaxation, there’s no better way to wind down the week than watching an episode of Mad Men. Earlier this week, I had the honour of being asked to provide quote for my friend Elissa Freeman’s article for Ragan’s PR Daily, “Lessons from Peggy Olson’s ‘lean-in’ […]
Tip of the Week: Think beyond the blog
Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.* “Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live […]
Rob Ford, Ron Burgundy has a message for you…
Tonight I was pleasantly surprised when the latest trailer for Anchorman 2 played before Star Trek Into Darkness. Ron Burgundy has a message for Rob Ford, the mayor of Toronto. I hope he’ll listen and stop embarrassing the residents of our wonderful city.
Social Media Goes to College at Social Capital Conference
Social Capital Conference is taking place in Ottawa May 31 and June 1. It’s an event I’ve always ogled over but never been able to attend due to a recurring scheduling conflict. Three times lucky they say because this year they moved it up a month. I’ll be there, not only as an attendee but […]
Tip of the Week: Network
Welcome to the seventh in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. In the early days of blogging and social media adoption, there was this idea that everyone publishing online and surfing the web was an anti-social nerd who hung out in his […]
Calgary Zoo takes a big risk and produces 2012 annual report on Instagram
Calgary Zoo, Instagram and Annual Reports What do these three things have in common? Not much until now. Believe it or not, the Calgary Zoo ditched a more traditional annual report format for their 2012 Annual Report and produced an Instagram-only version, including financial statements. Yes, you read that correctly. It looks like they posted […]
Tip of the Week: Discovering new blogs
Welcome to the sixth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. One of the highlights of being part of the team of instructors for the Digital Strategy certificate program at U of Toronto SCS is the opportunity to meet with […]
Case Study: What’s in a (Yummy)Name?
How a rebranded company found its name by starting with a domain search One thing you probably don’t know about me is that I’m a bit of a domain name geek hog. I own 24, most of which aren’t in current use. So, when I heard about how the newly rebranded Atom Agency (formerly known […]
Tip of the Week: How to create a sponsorship pitch like a pro
Welcome to the fifth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. As blogging and influencer relations evolve so does the acceptance of sponsored content. I’m still a big fan of earned media and that will never change. I feel its value may […]
Starbucks birthday bevvies, better late than never
I’m a huge Starbucks fan. I’m not entirely brand loyal but I do need my decaf Starbucks every morning whether it’s VIA or freshly brewed. Sometimes I’ll even splurge for skinny lattes with one-pump sugar-free vanilla syrup. No snickering! I love their mobile app and wish other retailers would follow suit instead of having their plastic loyalty cards weighing down my wallet. Thank […]
