Blogger relations: PR dinosaurs need to retire or get with the program
I wasn’t planning to write another blog post about blogger relations so soon and then this showed up in my inbox this morning. It pretty much sums up why it’s critical for PR people to stay current, build relationships with bloggers and do their research. What’s wrong? Lots. I won’t get into all the details […]
All that’s wrong with blogger relations…
(Photo credit: edenspodek) While I consider myself a communicator and I’ve worked for and with many PR agencies over the years, I don’t consider myself a PR person. So PR people, if you’re going to hate me for what I’m about to say, I can live with that. As some of you know, I’ve been […]
I won’t accept money for writing reviews. Period.
Working on both sides of the blogger relations’ equation full-time for the past year or so has really been an eye opener as far as the challenges facing bloggers, brands and the agencies that represent the latter. Over the past few months in particular, I’ve been exposed to a few situations where the concept of […]
Speaking about blogger outreach…
I participated in a panel called “Building Relationships with Word of Mouth and PR Practitioners While Maintaining Credibility with Your Audience” at PodCamp Toronto. Keith McArthur moderated this lively discussion that also included Anita Clarke, David Jones and Matthew Stradiotto. Perhaps it will help you gain some new insights into what works and what doesn’t […]
