Tip of the Week: Think beyond the blog
Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.* “Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live […]
Tip of the Week: Network
Welcome to the seventh in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. In the early days of blogging and social media adoption, there was this idea that everyone publishing online and surfing the web was an anti-social nerd who hung out in his […]
Tip of the Week: How to create a sponsorship pitch like a pro
Welcome to the fifth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. As blogging and influencer relations evolve so does the acceptance of sponsored content. I’m still a big fan of earned media and that will never change. I feel its value may […]
Tip of the Week: Be brand loyal
Welcome to the third in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. I hope you’ll enjoy these tips I’ve assembled with the help of other bloggers, brands, PR consultants, marketing pros, community managers.* Tip 3: be brand loyal Michèle Bosc, Director […]
Blogger relations: PR dinosaurs need to retire or get with the program
I wasn’t planning to write another blog post about blogger relations so soon and then this showed up in my inbox this morning. It pretty much sums up why it’s critical for PR people to stay current, build relationships with bloggers and do their research. What’s wrong? Lots. I won’t get into all the details […]
All that’s wrong with blogger relations…
(Photo credit: edenspodek) While I consider myself a communicator and I’ve worked for and with many PR agencies over the years, I don’t consider myself a PR person. So PR people, if you’re going to hate me for what I’m about to say, I can live with that. As some of you know, I’ve been […]
The value of disclosure in social media
It’s never too late to talk about disclosure in social media so I thought I’d share a post I wrote back in October for Food Bloggers of Canada. The value of disclosure in social media When I first started blogging in 2006, we were all learning to navigate this new world together. Social media culture […]
Marketing to women – it’s not about free stuff
If you build it they will come may apply in baseball but not when marketing to women as confirmed by my recent experience attending two conferences* aimed at influential women online, primarily mommy bloggers.** She’sConnected Conference built a foundation supported by the strength of relationships with brands and an online community platform. It promised to […]
I left my heart in San Francisco thanks to Virgin America
Last June, the internet was a buzz with Toronto folks getting emails from Klout, a San Francisco-based start-up that helps determine a person’s influence on Twitter. I didn’t pay much attention until a few days later when I got an email from Klout inviting me to an exclusive party with Sir Richard Branson because I […]
I won’t accept money for writing reviews. Period.
Working on both sides of the blogger relations’ equation full-time for the past year or so has really been an eye opener as far as the challenges facing bloggers, brands and the agencies that represent the latter. Over the past few months in particular, I’ve been exposed to a few situations where the concept of […]
