Where to Draw the Line on Free Business Advice
What’s the one thing that small business owners get asked for time and time again? Well, if you’re anything like me, it’s free business advice. “Can I pick your brain?” quickly turns into the outline of a strategic plan or a brilliant social media idea. And it has to stop. Us business owners have to […]
Tip of the week: Discovering new blogs part 2
Welcome to the ninth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. One of the highlights of being part of the team of instructors for the Digital Strategy certificate program at University of Toronto School of Continuing Studies is the opportunity to meet […]
Tip of the Week: Think beyond the blog
Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.* “Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live […]
Tip of the Week: Discovering new blogs
Welcome to the sixth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. One of the highlights of being part of the team of instructors for the Digital Strategy certificate program at U of Toronto SCS is the opportunity to meet with […]
Tip of the Week: Display your contact information prominently
Welcome to the fourth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. I hope you’ll enjoy these tips I’ve assembled with the help of other bloggers, brands, PR consultants, marketing pros, community managers.* Tip 4: Display your contact information prominently Make […]
Tip of the Week: Develop a publishing schedule
Welcome to the second in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. I hope you’ll enjoy these tips I’ve assembled with the help of other bloggers, brands, PR consultants, marketing pros, community managers.* Tip 2: Develop a publishing schedule Brands, and […]
Tip of the Week: engage your audience
Welcome to the first in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands. Despite an extended on Bargainista vacation last year, I’ve been working behind the scenes helping clients with their blogs and writing the occasional guest post or two. Friends, family, […]
All that’s wrong with blogger relations…
(Photo credit: edenspodek) While I consider myself a communicator and I’ve worked for and with many PR agencies over the years, I don’t consider myself a PR person. So PR people, if you’re going to hate me for what I’m about to say, I can live with that. As some of you know, I’ve been […]
The value of disclosure in social media
It’s never too late to talk about disclosure in social media so I thought I’d share a post I wrote back in October for Food Bloggers of Canada. The value of disclosure in social media When I first started blogging in 2006, we were all learning to navigate this new world together. Social media culture […]
A little inspiration from Amy Poehler
Amy Poehler at the premiere of Baby Mama in New York City at the 2008 Tribeca Film Festival. (Photo credit: Wikipedia) “Be okay with writing really bad stuff for a long time––just keep doing it. The act of doing it, the muscle memory of it, is more important for me, because you would do shows […]
