How to Develop and Implement an Effective Digital Marketing Strategy

An image depicting the effect of digital marketing services that Spodek & Co. offers on your business symbolised by a rocket and a bar chart.

Unsurprisingly, a solid digital marketing strategy is essential for businesses to grow and thrive in the modern market.  The good news: by aligning your digital marketing efforts with your business goals, it’s possible to effectively reach and engage your target audience, drive qualified traffic to your website, and ultimately achieve measurable success.  Whether you’re a […]

5 Reasons You Should Hire a Marketing Agency

The marketing world is constantly changing, and the last couple of years have seen the pace of this change accelerated. Last month in the newsletter we talked about how the pandemic has resulted in the fastest and most complete shift in consumer expectations we’ve ever seen. It’s getting harder for brands to stand out to […]

Five Reasons Why Email Marketing Is One of the Most Effective Marketing Tools

Email marketing is not dead. In fact, quite the opposite — did you know that 73% of Millennials prefer that communications from businesses come via email, and that 99% of consumers check their email every day, with many feeling that email is the best way to receive updates from brands? These numbers highlight why it’s […]