Brand Voice: Nail Yours Down With a Few Simple Exercises

Brand Voice

May means “brand month” here at Spodek & Co. Last week we explored the four corners of brand personality, and today we want to show you some exercises that will help nail down your brand voice. What the Heck is Brand Voice? Most people immediately think of images when they hear the word “brand” – […]

The Four Corners of Brand Personality

Brand Personality

A brand’s persona, conceptually, is really not that different from your own and nailing brand personality will really help your company stand out from the competition. Here’s how. What Makes People Stand Out? Instead of thinking about your brand’s personality as an inanimate “thing” – think about it as a person. Let’s face it, we’re […]