The pandemic has resulted in the fastest and most complete shift in customer expectations ever seen, according to a recent survey from Accenture. Due to the pandemic, people looked inward, reevaluating their priorities and what they thought was important in their...
A brand’s persona, conceptually, is really not that different from your own and nailing brand personality will really help your company stand out from the competition. Here’s how. What Makes People Stand Out? Instead of thinking about your brand’s...
A few years back, I realized Spodek & Co. was in need of a brand refresh. And I promise you, it wasn’t easy to come to that realization. I almost felt like I was doing something wrong! When I would see other brand ideas that I really loved, it was a bit like...
I think it’s safe to say Spring is finally here. In fact, it’s feeling a lot like summer here in Toronto. Sometimes it feels like seasons change in an instant. Which got me reflecting on how quickly the past year and a half has flown by. About 18 months ago, I...
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