6 Steps to Craft a Compelling Brand Story that Sells

Discover the six steps to help you create a brand story that sells.

Your brand story is more important than ever in today’s highly competitive business landscape.  A brand story is a narrative that communicates your business’s values, mission, and personality. It’s a way of telling your customers who you are, what you stand for, and, most importantly, why they should choose your brand over others. This blog […]

Digital Marketing in a Post-Pandemic World

The pandemic has resulted in the fastest and most complete shift in customer expectations ever seen, according to a recent survey from Accenture. Due to the pandemic, people looked inward, reevaluating their priorities and what they thought was important in their lives. This mindset shift has been the catalyst for the “Great Resignation,” with the […]

The Four Corners of Brand Personality

Brand Personality

A brand’s persona, conceptually, is really not that different from your own and nailing brand personality will really help your company stand out from the competition. Here’s how. What Makes People Stand Out? Instead of thinking about your brand’s personality as an inanimate “thing” – think about it as a person. Let’s face it, we’re […]

How a Brand Refresh Can Help Grow Your Company

Brand Refresh

A few years back, I realized Spodek & Co. was in need of a brand refresh. And I promise you, it wasn’t easy to come to that realization. I almost felt like I was doing something wrong! When I would see other brand ideas that I really loved, it was a bit like cheating (LOL), […]

Digital Marketing Branding: What I Learned When Mine Changed

Digital Marketing Branding

I think it’s safe to say Spring is finally here. In fact, it’s feeling a lot like summer here in Toronto. Sometimes it feels like seasons change in an instant. Which got me reflecting on how quickly the past year and a half has flown by. About 18 months ago, I shook things up in […]