The Weekly Download – December 20, 2019
Can you believe this marks our last edition of The Weekly Download until next decade? It’s true, but there’s no shortage of news to update you on this week! Let’s take a look at what’s on the docket, shall we? Hallmark pulls (and reinstates) a same-sex ad following online backlash, a Canadian company pays ransom […]
Why you need to start building your crowdfunding community now
A year ago, a prospective client called me one week into his Kickstarter campaign. He was an investor helping a founder with an incredible film project. Together, they had a heartwarming story told through a high-quality video and beautiful graphics. But they didn’t have a community of people rallying around them. The investor came to me […]
Tip of the Week: Think beyond the blog
Welcome to the eighth in a series of tips to help bloggers build communities, find an audience and get the most out of working with brands.* “Be prepared to offer your content ideas up for brand usage,” suggests Matthew Stradiotto, Co-founder, Matchstick, “today brands want to ‘co-create’ content with publishers. Think about how your content could live […]
