5 Reasons You Should Hire a Marketing Agency
The marketing world is constantly changing, and the last couple of years have seen the pace of this change accelerated. Last month in the newsletter we talked about how the pandemic has resulted in the fastest and most complete shift in consumer expectations we’ve ever seen. It’s getting harder for brands to stand out to […]
What Is Content Marketing?
You may have heard the term content marketing, but what exactly is it? The Content Marketing Institute defines it as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” With traditional marketing becoming less […]
Instagram Takeovers: Are You Ready to Give an Influencer the Keys to the Kingdom?
Have you heard about Instagram takeovers yet? If the answer is no, it would seem you’re not alone. Recently, I was in the middle of a discussion about Instagram takeovers in the private Spin Sucks Slack community (which is an awesome group which you can join for free!). And it seemed that people had more […]
The Weekly Download – May 26, 2017
Although this week has been a short one for us Canadians with the Victoria Day weekend, it’s certainly felt long and emotional. Our hearts and thoughts are with all those have been affected by the tragedy in Manchester earlier this week. There’s few words to describe the heartfelt sadness and horror. I grew up going […]