5 Tips for an Effective Kickstarter Video
Creating videos is something Noah Borer, the co-founder of Toronto-based Unbuttoned Media, was born to do. After graduating college he headed to La-La Land (the destination, not the movie) to work in Los Angeles where he cut his video teeth on movie sets and the Dr. Phil Show. He moved back to Toronto a few […]
Crowdfunding Interview: Shelagh Cummins, Productive!
Do you have a fabulous product that will make people’s lives easier but only your clients know about? Do you need to get beyond your tribe and build greater awareness so that you can actually find a broader audience for your product that wants it too? If so, then you’ll be interested in learning how […]
The Weekly Download – October 14, 2016
I hope you’ve had a wonderful week. It’s sure flown by, hasn’t it? There’s been so much in the news and if you’re tired of hearing about politics, please accept my apologies in advance. The upcoming U.S. election is difficult to avoid but I promise this week’s post includes stories only with a fresh perspective. If you […]
Interview: Kickstarter Whiz Lora DiFranco of Free Period Press
Lora DiFranco is no stranger to crowdfunding. She came on my radar about a year ago when I saw her now successfully-funded Kickstarter campaign for You Got This: A Mantra Coloring Book. I sent her a message during the campaign and was delighted not only at how quickly she replied but how warm and friendly […]
Crowdfunding Basics Every Entrepreneur Needs to Know
Do you think you’re the next Kanye West, expecting to raise $53 million in a single tweet? If you read my blog post Crowdfunding: Failure to Plan = Plan to Fail, you likely know that crowdfunding is a lot of hard work. Just like the old saying goes, Rome wasn’t built in a day! But […]
The Weekly Download – September 16, 2016
Didn’t this week fly right by? One minute it was Monday morning and the next minute, well, you know what today is… FRIDAY! I hope you enjoy this week’s edition of The Weekly Download. Please let me know what you’d like to see more of (or less of) in this column in the comments. Pinksourcing […]
How crowdfunding can help you create the next Veronica Mars success story
Last year I was part of a successfully funded Kickstarter campaign for an independent book publisher who was supporting authors and artists with his new experiential book/activity concept. It may or may not be what typically comes to mind when you think of crowdfunding, but I would say the opportunity for unexpected niches like, authors, […]
How to Build an Email List That Will Help Nail Your Crowdfunding Campaign
Before I get on my list building soapbox, I wanted to let you in on a little secret. If you’ve been following my blog, you’ve already learned more than the overwhelming majority of people who start a crowdfunding campaign with ZERO training. Yes, that’s right, most people don’t take the time to learn what’s needed to make […]
The Weekly Download – September 2, 2016
If you’re like most people I know, this week was the last relaxing stretch before Labour Day. Lots is happening in September and everyone is scrambling to get ready for product launches, announcements, back-to-school, special events… and the list goes on. So, starting at the end of business today (whatever time that is for you […]
The Weekly Download – Canada Day, 4th of July Edition
Happy Canada Day! And Happy 4th of July-in-advance! In honour of the holiday weekend in Canada and the United States, enjoy this special edition of The Weekly Download with a focus on some of the celebratory stories that came across my feed this week. If you’re participating in any Pride celebrations this weekend, let’s hope you can […]